Jeff Bezos, the founder and CEO of Amazon, once said:
We’ve done price elasticity studies, and the answer is always that we should raise prices. We don’t do that, because we believe […] that by keeping our prices very, very low, we earn trust with customers over time and that actually does maximize free cash flow over the long term.
As you probably already know, checkout is the most sensible part of your purchase funnel. Also the tightest. We collected for you some great links on checkout improvement, so you’ll be able to widen the funnel of checkout conversion.
If you are selling flowers, chocolate, gifts or love potion you are starting your best period of the year. Good luck!
Valentine’s Day tips as the kickoff for all years holidays. After the January pause, now marketing is under pressure to deliver results (aka sales). Email marketing is the best channel to do this, because it offers an acceptable and clear-cut venue for selling.
In any industry there are some guys that are doing it right. Online shops making a fortune just because they do something at the best level: be it design, customer support, automation, marketing and so on. In this ecommerce links digest we’ll cover the best practices and advice you should follow:
Here are some examples of great ecommerce examples for you to read this weekend:
As usual we have a weekly digest of links from all over the internet. This week, we want to cover best generic posts on ecommerce marketing and statistics. You’ll find things like best practices, trends, resolutions, infographics and a lot more.
5 principles of Social Proof store owners should know [Shopify]