Jeff Bezos, the founder and CEO of Amazon, once said:
We’ve done price elasticity studies, and the answer is always that we should raise prices. We don’t do that, because we believe […] that by keeping our prices very, very low, we earn trust with customers over time and that actually does maximize free cash flow over the long term.
The most successful ecommerce entrepreneur of our times says that less is more. How can that be? Continue reading “Why second sale is so damn important”