Introduction
Whether you are trying to improve your outdoor gear business or you are in the planning phase, you have probably noticed a sudden increase in growth in the outdoor industry.
Unlike other sectors, outdoor activities would never go out of trend, especially now that many people are becoming more conscious of their health and enjoy having fun outdoors.
So, to get ahead of the market, you must understand the importance of your conversion rates as a business to not end up losing money in marketing and getting nothing in return.
A low conversion rate is a threat to your outdoor gear business, which is why a good conversion rate is important to know how well your marketing efforts pay off.
In this article, we will guide you through understanding everything you need to know about conversion rates and how to strategize to increase your conversion rate as you increase the growth of your business.
But first, let’s try to look at an overview of the outdoor industry to help you identify how to properly market your outdoor gear products to your audience.
Understand Conversion Rates for Outdoor Gear Stores
A “conversion rate,” as defined, is a metric that expresses the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.
Although optimizing conversion rates isn’t easy and doesn’t necessarily guarantee revenue, especially if your marketing spend is higher than what you earn.
In this case, you need to make sure that your conversion rate is optimized properly so you won’t be wasting money on marketing because even website traffic might not be a good help if the results of your marketing efforts don’t get enough sales.
The Importance of Conversion Rates for Outdoor Gear Stores
The outdoor gear industry has a very big potential to keep growing over the next few years, so if you are just starting or you’ve already started a business in the same industry, you have to stay positive as long as you follow the right ways to improve your conversions.
The conversion rate will show you the effectiveness of your campaigns as well as how much customer acquisition costs to help you determine if you’re gaining more or less.
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Conversion Rate Benchmark for Outdoor Gear Stores
The average conversion rate benchmark you should aim for your outdoor gear eCommerce brand is about 2%.
According to Storeya, it is 1.96. This is how you can ensure that your investments are paying off.
In May 2021, online shopping for goods in this industry increased by 216%. Not to mention that the competition increased, but surprisingly, there was steady demand.
Conversion Rate Optimization for Outdoor Gear Stores
CRO, known as conversion rate optimization, is basically defined as simply increasing your conversion rates.
To do that, you have to follow strategies that are proven effective, strategically correct and tactics that will work for your own niche in the industry.
Strategies to Increase Conversion Rates
Customization And Segmentation
Tailoring the website experience to individual users’ specific interests and needs can significantly increase conversion rates.
Data-driven insights can be used to segment users based on demographics, behavior, or interests, allowing for more personalized messaging, offers, and calls to action.
Product Recommendations
Users’ likelihood of conversion can be increased by providing relevant product recommendations based on their browsing and purchase history.
This can be accomplished with the help of machine learning algorithms or personalized product lists created by human experts.
Retargeting Abandoned Carts/Exit Popups
Retargeting customers who abandoned their carts or will shortly leave the site can help you recover lost sales.
This can be accomplished through targeted email campaigns, exit popups, or retargeting advertisements.
Branding Efforts
Establishing a strong brand identity and reputation can lead to increased user trust and credibility, resulting in higher conversion rates.
Investing in high-quality design, user experience, and content marketing efforts can help to create a consistent and engaging brand presence.
Examples Of Outdoor Gear Stores That Successfully Increased Their Conversion Rates
REI
REI is an outdoor gear and apparel retailer that has used personalized suggestions for goods, user-generated content, and social proof to increase conversion rates.
As depicted in the product recommendation image, Rei displays additional available items below when a customer browses for a single product. These items are highly likely to be viewed and purchased together with the chosen product, enhancing the overall customer experience.
Backcountry
Backcountry is an online retailer of outdoor gear along with clothing that has prioritized improving its website’s user experience in order to increase conversions.
To assist customers in making informed purchasing decisions, they have implemented features such as live chat support, product videos, and user reviews.
In this image, you can observe that on the left side, there is a live chat feature where you only need to provide your name and select your concern from the list of options. Moreover, Backcountry has included customer reviews below their products.
Patagonia
Patagonia is an outdoor clothing and gear company that has used a variety of conversion-boosting strategies, such as retargeting campaigns, email marketing, and social media advertising.
They also have a “Worn Wear” program that allows customers to trade back their used Patagonia gear, which aids in the development of brand loyalty.
Moosejaw
Moosejaw is an outdoor gear and apparel retailer that has used a variety of conversion-boosting strategies, including personalized recommendations, gamification, and social proof.
They also have a rewards program that encourages customers to return and refer their friends.
This image presents an excellent display of social proof below the product items of Moosejaw. Ratings are categorized by quality, comfort, style, and fit.
Conclusion
The outdoor gear industry may seem like such a huge industry for a small starting business, but due to the consistent demand of consumers, the increasing industry has the same demand.
So don’t get overwhelmed.
Start with the easiest and most effective way of converting people, such as email marketing or even social media marketing.
Grow your business and keep track of your conversion rate!
If you think you need a bigger step, Vibetrace is here to guide you.
You don’t have to waste your time looking for personalized templates and trackers because Vibetrace can offer you more than you think.
What are you waiting for?
Book a call with us today.
