Marketing Automation Features
What are top features of Vibetrace, a complete marketing automation software with integrated CDP
List of top features used by marketing automation specialists, mainly for B2C and D2C brands
The following list of features does not include all small details.
What differentiates us?
There are many reasons you should choose us. We are very customizable for large businesses, support various integrations and data flows.
Custom ESPs
You can use one of the existing email providers or bring your own. Supported integrations: Amazon SES, Sendgrid, Mailgun, Sparkpost, Mandrill, Pepipost and standard SMTP
Extensible CDP
Our Data Platform can be extended with new user attributes and custom events. Also integration flows through FTP, SFTP, S3, MFT or APIs are also possible
Hosted or Cloud
We are running instances where our customers are. But you can also have your own instance, within your own company hosting provider (cloud or not).
Product Recommendations
You can get custom algorithms for your product data feeds. We support custom secondary feeds and can add custom logic for the recommender engine
Data collection
Full-stack marketing software is important. We collect data using popups, javascript, embeded forms or can provide custom client based methods.
What else?
Let us know what is important for your business. Contact us to have a demo on how powerful can be a Data Automation company for your business.
Must-have Features to grow your business
Email Marketing
Create better emails, including personalization and product recommendations. All delivered to Inbox using Smart Deliverability.
Marketing Automation
Create 360 degrees customer profiles and give unique experiences to every visitor. Omni-channel messages are perfectly timed and targeted for increased conversions.
SMS Marketing
SMS Marketing is growing, so your business should use it. Drive more dollars to your pockets using personalized text-message automations.
Real-Time Data
Not only we collect data in real-time automatically, but this is used in your marketing efforts. We combine information from marketing campaigns, website, ecommerce catalogue and user attributes.
Multi Variate Testing
Every campaign is built with A/B test in mind. So you can start testing anything from email subject lines, email service provider up to smart popups, product recommendations algorithms or visuals.
Data Integrations
Integrate easily with any ecommerce platform to collect data for our customer database. Also import custom files or export generated data to other software for an integrated data architecture.
Dynamic Segments
We not only collect data from anywhere. We analyze, clear, enhance and transform it in order to have real-time dynamic segments available at any moment.
Customer Database
You get built-in Customer Data Platform with all needed information: from behaviour, purchases, site
Ecommerce Analytics
Want to have best products or most added to cart added to your emails? Or what are people searching for on your website? Easy to find out and use in marketing.
Polls & Surveys
Collect zero-party data with our polls and surveys feature. Use answers to segment users and retarget or market to them again.
Intelligent Popups
Capture more emails to increase lists, decrease abandoned carts, or guide users to specific actions with intelligent triggered popups and onsite messages.
Product Recommendations
Smart Product Recommendations drive more user engagement and finally more sales and profits. Embed Intelligent Algorithms into emails, website or any marketing campaign.
Landing Pages
Dedicated landing pages to support marketing in attracting more leads, collect email subscribers
Facebook Ads
Build dynamic audiences, create product campaigns and dynamic ad-sets for attracting new traffic or retargeting clients about to leave your business.
Bring your own Provider
Don’t rely on a single ESP. Reuse existing email/SMS providers, if you already have or A/B test deliverability with any service providing APIs.
List of Customer Database and Marketing Automation Features
| Vibetrace features | |
|---|---|
| Setup & Integrations | |
| Ecommerce platforms plugins/modules/extensions |  |
| Standard ecommerce/email events tracked by default | |
| Custom events tracking | |
| Auto-tracking and user identification | |
| TagManager support | |
| Account Management & Support | |
| Scenarios/Predefined campaigns | |
| User Management and Roles | |
| In-app help documentation | |
| Setup user communication limits | |
| Other support channels, Skype/Email/Phone/Chat | |
| PUSH Notifications | |
| 1-click installation | |
| Deliver based on behaviour | |
| Dynamic content and tags | |
| Instant delivery for entire list | |
| Custom UTM-tracking | |
| Email Marketing | |
| Newsletters, product data included | |
| Transactional Email Workflows, based on user behaviour | |
| Automated, recurring newsletters | |
| Advanced but simple drag&drop visual email editors | |
| Unique coupon codes generation | |
| A/B testing of content, subject | |
| Dynamic email personalization | |
| Include product recommendations inside email | |
| Advanced user segmentation, based on attributes | |
| Advanced event-based user segmentations, including product data conditions | |
| Campaign level customizable UTM tracking | |
| Direct edit of HTML | |
| Product recommendations | |
| Match your existing content | |
| A/B testing of content, design and algorithms | |
| Fast delivery, in 0.5 seconds | |
| 20 built-in recommendations algorithms. Cross-sell/Upsell and others | |
| Embed onsite on into other third party solutions | |
| Click and purchase reports | |
| Onsite Interactions | |
| Email collector popups/widgets | |
| Gallery of templates you can use right away | |
| Dynamic onsite messages | |
| Lots of triggers: click, on-exit intent, page-load, scroll, wait | |
| Advanced onsite segmentation, over 40+ rules | |
| User data collection | |
| Polls & Surveys | |
| Net Promoter Score | |
| Predefined data collection campaigns | |
| Facebook Integration | |
| Collect emails from Facebook | |
| Auto-posting products slideshows/videos | |
| Reporting and statistics | |
| Campaign detailed metrics | |
| Ecommerce catalogue reports | |
| Custom segment evolution | |
| Site activity reports | |
| User profile 360 view | |
| Assisted conversions reports | |
| Third parties integration | |
| Other email providers (Sendgrid, Mandrill, AmazonSES, SMTP) | |
| Google Analytics | |
| External APIs to send new emails | |
| Coupon code request API | |
| API | |
| Javascript API | |
| Add/Edit contacts server side | |
| Sending Events API | |
Is there something missing? If YES, get in touch with us, become a client and we will add it!
Big Data Real Time Marketing
Behind Vibetrace solution is a powerful technology made possible through lots of research and analysis.
Using Artificial Intelligence and Behavior Modeling we deliver the best product recommendations, real-time on-site campaigns and email remarketing to help you optimize your conversion rate.
The systems can handle any website volume, complexity or conflicts. Another benefit is that it can be personalized for every customer and trained by actual people to improve the end result for your business.
Thus increasing conversion rate and ultimately sales and revenue.
Data Collection
The first important thing is to have as much relevant information about your customers as possible. We observe all user behavior on your website, mobile apps and emailing. Every bit of information (click/tap/page view/email open) is saved into a huge dataset powered by Hadoop, about 10M lines every day.Get information about every user individually.
Event-driven Marketing Analysis
All data previously collected it’s then mixed to extract relevant information for every user. After mixing data and extracting patterns, it matches them with similar shopper’s profiles to decide how to follow a purchase. New users are always matched to the best converting group.
Marketing Message Automation
Each shopper’s experience it’s then personalized on all interaction points, by providing him with the most relevant products, offers and content. Each marketing campaign can be tailored to every customer uniqueness to persuade him to buy from you. Every user is treated differently to convince him to buy.
The entire list of marketing automation features are the most common, used by the majority of our clients.
Some small features were not added here, to keep things more clean. If you have questions regarding something very specific, please contact us.
