Marketing Automation Features
What are top features of Vibetrace, a complete marketing automation software with integrated CDP
List of top features used by marketing automation specialists, mainly for B2C and D2C brands
The following list of features does not include all small details.
What differentiates us?
There are many reasons you should choose us. We are very customizable for large businesses, support various integrations and data flows.
You can use one of the existing email providers or bring your own. Supported integrations: Amazon SES, Sendgrid, Mailgun, Sparkpost, Mandrill, Pepipost and standard SMTP
Our Data Platform can be extended with new user attributes and custom events. Also integration flows through FTP, SFTP, S3, MFT or APIs are also possible
Hosted or Cloud
We are running instances where our customers are. But you can also have your own instance, within your own company hosting provider (cloud or not).
You can get custom algorithms for your product data feeds. We support custom secondary feeds and can add custom logic for the recommender engine
Let us know what is important for your business. Contact us to have a demo on how powerful can be a Data Automation company for your business.
Must-have Features to grow your business
Create better emails, including personalization and product recommendations. All delivered to Inbox using Smart Deliverability.
Create 360 degrees customer profiles and give unique experiences to every visitor. Omni-channel messages are perfectly timed and targeted for increased conversions.
SMS Marketing is growing, so your business should use it. Drive more dollars to your pockets using personalized text-message automations.
Not only we collect data in real-time automatically, but this is used in your marketing efforts. We combine information from marketing campaigns, website, ecommerce catalogue and user attributes.
Multi Variate Testing
Every campaign is built with A/B test in mind. So you can start testing anything from email subject lines, email service provider up to smart popups, product recommendations algorithms or visuals.
Integrate easily with any ecommerce platform to collect data for our customer database. Also import custom files or export generated data to other software for an integrated data architecture.
We not only collect data from anywhere. We analyze, clear, enhance and transform it in order to have real-time dynamic segments available at any moment.
You get built-in Customer Data Platform with all needed information: from behaviour, purchases, site
Want to have best products or most added to cart added to your emails? Or what are people searching for on your website? Easy to find out and use in marketing.
Polls & Surveys
Collect zero-party data with our polls and surveys feature. Use answers to segment users and retarget or market to them again.
Capture more emails to increase lists, decrease abandoned carts, or guide users to specific actions with intelligent triggered popups and onsite messages.
Smart Product Recommendations drive more user engagement and finally more sales and profits. Embed Intelligent Algorithms into emails, website or any marketing campaign.
Dedicated landing pages to support marketing in attracting more leads, collect email subscribers
Build dynamic audiences, create product campaigns and dynamic ad-sets for attracting new traffic or retargeting clients about to leave your business.
Bring your own Provider
Don’t rely on a single ESP. Reuse existing email/SMS providers, if you already have or A/B test deliverability with any service providing APIs.
Important Marketing Automation Aspects
|360 Customer Profile||Get an unified user profile with marketing, sales, support or CRM information from all sources.|
|Audiences and Segmentation||You can find the most profitable customers or synchronize dynamic audiences with ad networks to bring new good traffic only.|
|Data Integrations||Using siloed data hurts your business and limits your efficiency and decision making Integrate with existing tools to get a competitive edge.|
|Real-time Marketing||Reach more customers faster before they move to competitors, across every channel you have.|
|Cross-Channel Personalization||Every message should be fresh & personalized in real time for every customer to increase engagement and acting on.|
|Analytics & Reporting||Get results in real-time and use them to find out insights and save opportunity costs.|
Important Marketing Automation Benefits
|Increase Retention & Loyalty||It’s cheaper and strengthens business revenue compared to always focus on acquiring new customers|
|Increase Conversion Rate||Only 3-4% of your visits end up with a conversion. Stop leaving money on the table and improve conversion rate.|
|Increase AVG Order Value||Increased revenue can also come from increasing order value using cross-sells or upsells for example.|
|Recover Abandonment||People abandon their shopping journey in different places. Recover at least carts and checkout abandoners with smart approach.|
|Grow & Manage Leads||Not everyone is ready yet to purchase. Use microconversions and nurture leads to prospects until they purchase.|
|Provide Business Insights||Find out what source of traffic has best revenue or conversion rate. Determine what made people to take action and act on it.|
|Decreased Marketing Costs||Using segmentation and personalization in a single tool allows you to spend less with ads and other software.|
|Enrich Customer Data||More valid data means more opportunities into sales and conversions. Data is the new gold in recent years.|
Tactics you must use with your Marketing Automation Software
|Omni-Channel Automation||Reach customers at the right time across channels: email, SMS, mobile, webpush, Whatsapp, Telegram for example|
|Cross-channel Personalization||Sending blasts is like an era ago. You need to personalize messages for each customer at the right time on each channel|
|Advertising Automation||Get best audiences by exploring high performing segments and synchornize those with ad networks to get new customers.|
|Product Recommendation||Retailers benefit from having product recommendations using advanced algorithms as dynamic ways of personalization.|
|Dynamic Landing Pages||Use landing pages to attract new leads from social media or advertising.|
|Data Collection Tools||Explore more opportunities with integrated data collection and dual synchornization.|
|Web+Mobile Interactions||Guide visitors to the next step in their customer journey. Use dynamic content for better engagement.|
|Performance Reporting||Your marketing reports should show you what worked and not. Find out which and what conversions were assisted by what campaign.|
Overview of Marketing Automation High-Level Features
|Email Marketing||Email marketing still outperforms many other channels, having a ROI of 40x|
|SMS Marketing||SMS is very good for specific cases. Reach out to customers with high open and click rates.|
|Push Notifications||Webpush notifications are a cheap alternative to email and SMS and behave well on almost every browser.|
|A/B Testing||You need to be able to test multiple variants, in order to decide and act on the one that has a significant improvement.|
|Coupon Generation||Voucher codes are a good way to increase loyalty. Discount or value based, should be generated automatically.|
|Drag&Drop Visual Editors||Forget coding, you need to have a simple but powerful visual editor without asking help from developers.|
|Design Gallery||Find inspiration with best performing email and content gallery and simply customize texts and images.|
|Campaign Scenarios||Predefined automation workflows to help you get started with best approach on remarketing.|
|Recommendation Algorithms||You need custom and configurable algorithms to return products according to business needs or to each user profile.|
|Popups & Interactive widgets||Guide users to the next step in purchase journey, collect more user data or grow email lists in an easy way.|
|Dynamic Content Replacement||Still showing email collector forms to subscribed users? Dynamic change content based on segments and attributes.|
|Polls & Surveys||Collect customer feedback and data to improve business, enrich visitors and customer profile.|
|Net Promoter Score||Find out how you’re doing with a NPS survey by email or direct on the website. Use it as segment condition.|
|Facebook & Google Ads||Generate dynamic product feeds, campaigns, ad sets and synchornize audiences with a click of a button.|
|Product Catalogue Analytics||Which are the best performing products? Use catalogue insights to build marketing campaigns with higher engagement.|
|Customer Segments Evolution||Follow advanced segment trends to see how your efforts are doing and act on it.|
|Data Synchronization||Can you synchrornize customer data with offline solutions, POS systems, ERP tools? Or can you push audience to ad networks in real time?|
|Assisted Conversions Reports||Understand what and which conversions were assisted by what marketing message.|
|Multiple ESP Support||Don’t get locked with an email provider you can’t control. Use any from Amazon SES, to Sendgrid, Sparkpost or internal SMTP.|
|Server side APIs||Integrate API’s server side to update, return or change user, events or event reports.|
|Advanced Visitor Segmentation||Browser and screen-size are not so relevant when personalizing content. Use advanced conditions like source, past purchase or RFM segment.|
|Custom Events Tracking||While standard events like page view, add to cart are used by anyone, can you extend tracking and triggers for your needs?|
|Integration with other tools||How possible is to integrate with existing solutions? How big is the ecosystem that you will be part in?|
|Platform customization||Always find out beforehand how possible is to customize the solution to fit your needs.|
List of Customer Database and Marketing Automation Features
|Setup & Integrations|
|Ecommerce platforms plugins/modules/extensions|
|Standard ecommerce/email events tracked by default|
|Custom events tracking|
|Auto-tracking and user identification|
|Account Management & Support|
|User Management and Roles|
|In-app help documentation|
|Setup user communication limits|
|Other support channels, Skype/Email/Phone/Chat|
|Deliver based on behaviour|
|Dynamic content and tags|
|Instant delivery for entire list|
|Newsletters, product data included|
|Transactional Email Workflows, based on user behaviour|
|Automated, recurring newsletters|
|Advanced but simple drag&drop visual email editors|
|Unique coupon codes generation|
|A/B testing of content, subject|
|Dynamic email personalization|
|Include product recommendations inside email|
|Advanced user segmentation, based on attributes|
|Advanced event-based user segmentations, including product data conditions|
|Campaign level customizable UTM tracking|
|Direct edit of HTML|
|Match your existing content|
|A/B testing of content, design and algorithms|
|Fast delivery, in 0.5 seconds|
|20 built-in recommendations algorithms. Cross-sell/Upsell and others|
|Embed onsite on into other third party solutions|
|Click and purchase reports|
|Email collector popups/widgets|
|Gallery of templates you can use right away|
|Dynamic onsite messages|
|Lots of triggers: click, on-exit intent, page-load, scroll, wait|
|Advanced onsite segmentation, over 40+ rules|
|User data collection|
|Polls & Surveys|
|Net Promoter Score|
|Predefined data collection campaigns|
|Collect emails from Facebook|
|Auto-posting products slideshows/videos|
|Reporting and statistics|
|Campaign detailed metrics|
|Ecommerce catalogue reports|
|Custom segment evolution|
|Site activity reports|
|User profile 360 view|
|Assisted conversions reports|
|Third parties integration|
|Other email providers (Sendgrid, Mandrill, AmazonSES, SMTP)|
|External APIs to send new emails|
|Coupon code request API|
|Add/Edit contacts server side|
|Sending Events API|
Is there something missing? If YES, get in touch with us, become a client and we will add it!
Big Data Real Time Marketing
Behind Vibetrace solution is a powerful technology made possible through lots of research and analysis.
Using Artificial Intelligence and Behavior Modeling we deliver:
- best product recommendations for your shop
- real-time onsite personalization
- event driven remarketing (omni channel)
Our systems can handle any website volume, complexity or conflicts. Another benefit of our solution is that it can be personalized for every customer and trained by actual people to improve the end result for your business.
Thus increasing conversion rate, customer retention and ultimately sales and revenue.
How it works: Data Collection
The first important thing is to have as much relevant information about your customers as possible. We observe all user behavior on your website, mobile apps and emailing. Every bit of information (click/tap/page view/email open) is saved into a huge dataset powered by Hadoop, about 10M lines every day.Get information about every user individually.
How it works: Event-driven Marketing Analysis
All data previously collected it’s then mixed to extract relevant information for every user. After mixing data and extracting patterns, it matches them with similar shopper’s profiles to decide how to follow a purchase. New users are always matched to the best converting group.
How it works: Marketing Message Automation
Each shopper’s experience it’s then personalized on all interaction points, by providing him with the most relevant products, offers and content. Each marketing campaign can be tailored to every customer uniqueness to persuade him to buy from you. Every user is treated differently to convince him to buy.