Marketing Automation Platform Features

What are top features of Vibetrace, a complete marketing automation software with CDP

List of top features used by marketing automation specialists, mainly for B2C and D2C brands

The following list of features does not include all small details.

What differentiates us?

There are many reasons you should choose us. We are very customizable for large businesses, support various integrations and data flows.

Custom ESPs

You can use one of the existing email providers or bring your own. Supported integrations: Amazon SES, Sendgrid, Mailgun, Sparkpost, Mandrill, Pepipost and standard SMTP

Extensible CDP

Our Data Platform can be extended with new user attributes and custom events. Also integration flows through FTP, SFTP, S3, MFT or APIs are also possible

Hosted or Cloud

We are running instances where our customers are. But you can also have your own instance, within your own company hosting provider (cloud or not).

Product Recommendations

You can get custom algorithms for your product data feeds. We support custom secondary feeds and can add custom logic for the recommender engine

Data collection

Full-stack marketing software is important. We collect data using popups, javascript, embeded forms or can provide custom client based methods.

What else?

Let us know what is important for your business. Contact us to have a demo on how powerful can be a Data Automation company for your business.

Most Common Marketing Automation Features

Vibetrace features
Setup & Integrations
Ecommerce platforms plugins/modules/extensions
Standard ecommerce/email events tracked by default
Custom events tracking
Auto-tracking and user identification
TagManager support
Account Management & Support
Scenarios/Predefined campaigns
User Management and Roles
In-app help documentation
Setup user communication limits
Other support channels, Skype/Email/Phone/Chat
PUSH Notifications
1-click installation
Deliver based on behaviour
Dynamic content and tags
Instant delivery for entire list
Custom UTM-tracking
Email Marketing
Newsletters, product data included
Transactional Email Workflows, based on user behaviour
Automated, recurring newsletters
Advanced but simple drag&drop visual email editors
Unique coupon codes generation
A/B testing of content, subject
Dynamic email personalization
Include product recommendations inside email
Advanced user segmentation, based on attributes
Advanced event-based user segmentations, including product data conditions
Campaign level customizable UTM tracking
Direct edit of HTML
Product recommendations
Match your existing content
A/B testing of content, design and algorithms
Fast delivery, in 0.5 seconds
20 built-in recommendations algorithms. Cross-sell/Upsell and others
Embed onsite on into other third party solutions
Click and purchase reports
Onsite Interactions
Email collector popups/widgets
Gallery of templates you can use right away
Dynamic onsite messages
Lots of triggers: click, on-exit intent, page-load, scroll, wait
Advanced onsite segmentation, over 40+ rules
User data collection
Polls & Surveys
Net Promoter Score
Predefined data collection campaigns
Facebook Integration
Collect emails from Facebook
Auto-posting products slideshows/videos
Reporting and statistics
Campaign detailed metrics
Ecommerce catalogue reports
Custom segment evolution
Site activity reports
User profile 360 view
Assisted conversions reports
Third parties integration
Other email providers (Sendgrid, Mandrill, AmazonSES, SMTP)
Google Analytics
External APIs to send new emails
Coupon code request API
Javascript API
Add/Edit contacts server side
Sending Events API

Is there something missing? If YES, get in touch with us, become a client and we will add it!

I want it all!

The entire list of marketing automation features are the most common, used by the majority of our clients. Some small features were not added here, to keep things more clean. If you have questions regarding something very specific, please contact us.

Want a free DEMO?