Marketing Automation Platform Features
What are top features of Vibetrace, a complete marketing automation software with CDP
List of top features used by marketing automation specialists, mainly for B2C and D2C brands
The following list of features does not include all small details.
What differentiates us?
There are many reasons you should choose us. We are very customizable for large businesses, support various integrations and data flows.
You can use one of the existing email providers or bring your own. Supported integrations: Amazon SES, Sendgrid, Mailgun, Sparkpost, Mandrill, Pepipost and standard SMTP
Our Data Platform can be extended with new user attributes and custom events. Also integration flows through FTP, SFTP, S3, MFT or APIs are also possible
Hosted or Cloud
We are running instances where our customers are. But you can also have your own instance, within your own company hosting provider (cloud or not).
You can get custom algorithms for your product data feeds. We support custom secondary feeds and can add custom logic for the recommender engine
Let us know what is important for your business. Contact us to have a demo on how powerful can be a Data Automation company for your business.
Must-have Features to grow your business
Create better emails, including personalization and product recommendations. All delivered to Inbox using Smart Deliverability.
Create 360 degrees customer profiles and give unique experiences to every visitor. Omni-channel messages are perfectly timed and targeted for increased conversions.
SMS Marketing is growing, so your business should use it. Drive more dollars to your pockets using personalized text-message automations.
Not only we collect data in real-time automatically, but this is used in your marketing efforts. We combine information from marketing campaigns, website, ecommerce catalogue and user attributes.
Multi Variate Testing
Every campaign is built with A/B test in mind. So you can start testing anything from email subject lines, email service provider up to smart popups, product recommendations algorithms or visuals.
Integrate easily with any ecommerce platform to collect data for our customer database. Also import custom files or export generated data to other software for an integrated data architecture.
We not only collect data from anywhere. We analyze, clear, enhance and transform it in order to have real-time dynamic segments available at any moment.
You get built-in Customer Data Platform with all needed information: from behaviour, purchases, site
Want to have best products or most added to cart added to your emails? Or what are people searching for on your website? Easy to find out and use in marketing.
Polls & Surveys
Collect zero-party data with our polls and surveys feature. Use answers to segment users and retarget or market to them again.
Capture more emails to increase lists, decrease abandoned carts, or guide users to specific actions with intelligent triggered popups and onsite messages.
Smart Product Recommendations drive more user engagement and finally more sales and profits. Embed Intelligent Algorithms into emails, website or any marketing campaign.
Dedicated landing pages to support marketing in attracting more leads, collect email subscribers
Build dynamic audiences, create product campaigns and dynamic ad-sets for attracting new traffic or retargeting clients about to leave your business.
Bring your own Provider
Don’t rely on a single ESP. Reuse existing email/SMS providers, if you already have or A/B test deliverability with any service providing APIs.
List of Customer Database and Marketing Automation Features
|Setup & Integrations|
|Ecommerce platforms plugins/modules/extensions|
|Standard ecommerce/email events tracked by default|
|Custom events tracking|
|Auto-tracking and user identification|
|Account Management & Support|
|User Management and Roles|
|In-app help documentation|
|Setup user communication limits|
|Other support channels, Skype/Email/Phone/Chat|
|Deliver based on behaviour|
|Dynamic content and tags|
|Instant delivery for entire list|
|Newsletters, product data included|
|Transactional Email Workflows, based on user behaviour|
|Automated, recurring newsletters|
|Advanced but simple drag&drop visual email editors|
|Unique coupon codes generation|
|A/B testing of content, subject|
|Dynamic email personalization|
|Include product recommendations inside email|
|Advanced user segmentation, based on attributes|
|Advanced event-based user segmentations, including product data conditions|
|Campaign level customizable UTM tracking|
|Direct edit of HTML|
|Match your existing content|
|A/B testing of content, design and algorithms|
|Fast delivery, in 0.5 seconds|
|20 built-in recommendations algorithms. Cross-sell/Upsell and others|
|Embed onsite on into other third party solutions|
|Click and purchase reports|
|Email collector popups/widgets|
|Gallery of templates you can use right away|
|Dynamic onsite messages|
|Lots of triggers: click, on-exit intent, page-load, scroll, wait|
|Advanced onsite segmentation, over 40+ rules|
|User data collection|
|Polls & Surveys|
|Net Promoter Score|
|Predefined data collection campaigns|
|Collect emails from Facebook|
|Auto-posting products slideshows/videos|
|Reporting and statistics|
|Campaign detailed metrics|
|Ecommerce catalogue reports|
|Custom segment evolution|
|Site activity reports|
|User profile 360 view|
|Assisted conversions reports|
|Third parties integration|
|Other email providers (Sendgrid, Mandrill, AmazonSES, SMTP)|
|External APIs to send new emails|
|Coupon code request API|
|Add/Edit contacts server side|
|Sending Events API|
Is there something missing? If YES, get in touch with us, become a client and we will add it!
The entire list of marketing automation features are the most common, used by the majority of our clients. Some small features were not added here, to keep things more clean. If you have questions regarding something very specific, please contact us.