Increase Customer Retention

Huge importance of increasing retention instead of focusing only on new customers.

Increase customer loyalty by analyzing customer behaviour to understand what drives retention.

For sucessful Customer Retention you need to know:

  • Repeat Customer Rate
  • Purchase Frequency
  • Average Order Value
  • Customer Lifetime Value

Know your customers

Vibetrace follows every customer throughout the Customer Journey and serves smart messages to guide him to the next step until purchase.

Our Customer Data Platform it’s built to track user behaviour across channel and provide insights on how to improve retention rates.

Build customer database

Track onsite behaviour

Collect purchase and product information

Segment them using RFM analysis and cohorts

Run exact marketing campaigns

Enhance profile data with surveys and polls

Omnichannel Engagemnt

You can act on users who are about to leave you or convince them for a second purchase.

We say it one more time, as we’re sure you already heard it: it’s much cheaper to retain a customer than to focus on acquiring new ones.

Automated email marketing

Web push notifications

Onsite content personalization

Text/SMS messages

A/B testing

Customer survey feedback

up to

more repeat customers

more than
satisfaction surveys

dedicated campaigns

Steps to Increase Customer Retention

From first to second purchase

You already sold them once, right? Did you use any conversion rate optimization for this?

After first sale there is a lot more to be done for customer retention.

From second to third and more

After second sale, things are more clear and you can say a relationship is starting to get built.

With time those customers are still there to turn into more profits. Engage more at the right time, before they are lost.

Help me with Customer Retention

Want to Increase Customer Retention?

How many of your customers come back for a second purchase? What about a third one?

Here are some steps you need to take to increase customer retention:

Collect customer feedback through surveys and conversations to gain further insight into customer needs. This is the first step to get improvements on customer retention. You can either ask customers or collect data from conversations and behaviour.

Personalized marketing is not just a trend. By sending personalized emails or messages to customers, you can show that they are important to you and that you are invested in their success. Also this is part of creating targeted promotions: based on purchase history or other data points can make customers feel valued and show that you understand their needs.

Use customer data to gain insights into customer behavior, such as purchase patterns and interactions with your business. Analyze the data to identify trends, follow metrics and develop strategies to better meet customer needs. Finally, use the data to create personalized marketing campaigns and offers to ensure customers are receiving the right messages at the right time.

You need to keep focusing on customer satisfaction, listening to customer feedback, creating a customer-friendly environment, providing personalized service, and rewarding customer loyalty. It is important to create a customer-first mindset in your team, emphasizing customer-centric values in decision-making

Customer trust is part of customer retention. You need to be honest and transparent in all your marketing communications. You need to establish credibility and provide customers with the best products and services you can offer. Not last, you need to deliver on your promises. Guarantees and returns are 2 strategies you need to provide for building trust.

Incentives work really well for special types of customers.1Use incentives to reward customers for their loyalty and encourage them to continue to do business with you. Think of rewards that are specifically tailored to your customer base, such as discounts on future purchases, exclusive access to special offers, or even gift cards.

By segmenting customers based on their needs, preferences, and behaviors, you can create personalized marketing campaigns and offers that will be more attractive to each segment. You can also use segmentation to target customers with loyalty programs, special discounts, and other incentives that will help to keep them coming back.

Customer Service plays a big role in customer loyalty and retention. Use it to build relationships with customers, providing personalized, helpful, and timely service. Make sure to take customer feedback into account, respond quickly to inquiries, and resolve any issues quickly and effectively.

Technology should be part of your business strategy. Using technology like the one provided by Vibetrace you can determine which customer segments are about to churn, what channels bring you the most revenue and to focus on increased metrics.

Are you convinced now? Get in touch!

Are you convinced? Let’s make more customers to come back