ROI Calculator

Enter your numbers below & find out how much money you’re leaving on the table without Vibetrace

Number of monthly visitors

Number of Orders per Month

Average Order Value

Lead to Customer Rate

If you don’t have data, please leave empty.

Customer Retention Rate

If you don’t have data, please leave empty.

Potential conversion rate with Vibetrace


Potential additional sales


Potential AOV with Vibetrace


Potential Lead to Customer Rate

A good Lead to Customer Rate is at least 1% (average is 2.5%)


Potential Customer Retention Rate

A good Customer Retention Rate is at least 50%. (Average is 60%)


Estimated Monthly Subscription Cost


Estimated ROI


Return of investment Results

The following table is an estimation of the returns you’ll have with Vibetrace. Is worth mentioning this is a high level estimate, and it might be affected by your unique business needs and current situation.

Marketing Automation ROI Calculator

The goal for our Marketing Automation ROI Calculator is to assist in making informed decisions about investing in marketing automation technology by quantifying its financial impact.

However, it’s important to remember that the true value of marketing automation may also include intangible benefits, such as improved customer experience and brand perception, which might not be directly captured in an ROI calculation.

What costs should I consider to asses Vibetrace?

Input Costs
Software Costs: The monthly or annual subscription fees for the marketing automation platform.
Implementation Costs: One-time costs associated with setting up the marketing automation system, which could include software customization, integration, and staff training.
Operational Costs: Ongoing costs such as additional staff or consultants needed to manage the marketing automation processes.

What revenue increase should I consider

More revenue can be determined by revenue increase or cost savings

Increased Lead Generation: Estimate the increase in leads due to more effective marketing campaigns.
Improved Conversion Rates: The increase in conversion rates as a result of more personalized and timely engagement with prospects.
Efficiency Gains: Cost savings from reduced manual tasks and more efficient marketing processes.
Customer Retention: The financial impact of improved customer retention and loyalty driven by personalized customer engagement.

What is ROI Formula?

The ROI is calculated by comparing the financial gains to the costs. A basic formula for ROI is:
ROI = (( Total Gains − Total Costs) / Total Costs ) × 100

Other considerations

Time Period: The calculator may allow specifying a time period over which to measure ROI, such as one year, to account for the fact that benefits from marketing automation accumulate over time.
Custom Metrics: Some calculators allow adding custom metrics relevant to your specific business or industry, offering a more tailored ROI estimate.
Accuracy of Inputs: The reliability of the ROI calculation heavily depends on the accuracy of the input data. Estimations should be as realistic as possible.
Benchmarking: It can be helpful to compare the calculated ROI against industry benchmarks or previous performance metrics to assess the effectiveness of your marketing automation investment.

Where can I find more about the mentioned metrics

If you want to learn more how to calculate your metrics, you can read our dedicated pages:
Lead to Customer Ratio