Average Cart(Basket) Value
Average Cart Value, also known as ‘Average Basket Value’, is an important metric for understanding …
All Articles by Laura Popa
Laura is a Marketing Specialist with experience in Digital Marketing and Ecommerce. She's doing a lot of research and writing about Marketing Automation and Digital marketing in general.
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Create Converting Emails For Electronic and Gadget Store
The capacity to compose and converting emails has emerged as a crucial talent in the …
Increase Average Order Value For Electronics and gadget stores
In technical terms, the average order value (AOV) refers to the average amount that a …
Customer Retention And Lifetime Value For Electronics and Gadget Stores
Electronics and gadgets are everywhere and are already considered necessities for many reasons. Businesses like …
How to Effectively Collect Email Subscribers for Your Electronics and Gadget Store
They say “Build connections, connections, connections”. Easier said than done, right? Have you ever wondered …
Ecommerce security: 4 clever ways to ensure your site is safe
Cybersecurity is an important topic that’s relevant to any internet user. In particular, ecommerce businesses …
Guided selling software: How to choose a guided selling solution
One feature that stood out in physical stores was the personal service you could receive; …
7 ways to use Product Recommendation Engines
Product recommendation engines give your buyer personalised customer experience Ecommerce businesses don’t work the same …
5 tactics to improve your average conversion rate for ecommerce site
When you run an ecommerce site, the amount of metrics and KPIs you need to …
10 must-have conversion rate optimisation tools
In the world of booming ecommerce, the digital customer experience is of tantamount importance. While …
How Retail Automation is shaping the Future of Commerce
Automation is nothing new. The oldest robot dates back nearly 250 years. Businesses have been …
6 reasons why ecommerce chatbot might be bad for your business
With the advent of the internet, companies have more sales channels to play with than …
5 email retargeting techniques that win customers
Whether you’re running a small business or a large enterprise, finding slight advantages that can …
Five trends to watch in 2022
2021 – a year like no other. Even after the lessons learned in 2020, the …
How to bring empathy into your online customer experience
Let’s start with something almost everyone is aware of: more people are shopping online, for …
How to craft an ecommerce content marketing process to drive results
“Content is where I expect much of the real money will be made on the …
Why 94% of consumers are ignoring your chatbots
It’s easy to get swept up in the hype around ecommerce chatbots. They are often …
Want a killer direct-to-customer strategy? First optimise your on-site experience
If you’ve seen Nike’s earnings from last years, you’ll know its stock is soaring after …
Why 60% of browsers use your site as a steppingstone to other sites
When a consumer is about to make a purchase on a site, 43% checked if …
Good bounce rate for ecommerce site: 5 tips & tools to reduce it
Ecommerce is growing rapidly every year. In 2020, ecommerce represented 27.5% of all UK retail …
Strategies To Enhance Customer Retention And Lifetime Value For Food and Nutrition Stores
From a customer’s perspective, if you ask them to choose between Brand A, a product …
Why intrusive pop ups could be causing abandoned carts
Think back to the worst in-store experience you’ve had. It probably went one of two …
Increase Average Order Value For Food and Nutrition Stores
If you own a food and nutrition store, you might have noticed that people often …
Ecommerce website design: 7 pro tips you should know
Ecommerce website design is an important element to improve your user experience. When you’re setting …
