Average Cart(Basket) Value
Average Cart Value, also known as ‘Average Basket Value’, is an important metric for understanding …
Metrics & KPIs
Hand-Written Articles on Metrics & KPIs
Average Cart(Basket) Value
Average Cart Value, also known as ‘Average Basket Value’, is an important metric for understanding …
by: Laura Popa
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Ecommerce Formula
If you run an ecommerce business you definitely know what your revenue is. In order …
A complete guide to Average Order Value
When you are looking at ways to track your success as an online retailer, what …
Repeat Purchase Rate
If you have been thinking about checking out how loyal your customer base is, you …
Revenue from Repeat Online Customers
“Revenue from Repeat Online Customers” is an important metric that enables a business to understand …
Top E-commerce Metrics to follow in 2023
There are many eCommerce metrics available on the internet, but not all of them will …
Top Email Marketing Metrics in 2023
Email marketing is complicated to understand but is often known to be one of the …
Identified Visitors Rate
Your website traffic is made of people (and bots, don’t forget about them). But out …
Customer Churn Rate
Customer Churn Rate, also known as attrition rate, is a crucial metric that provides insights …
Items per Order
Items per order is a sales metric that provides insight into customers’ activities and behavior. …
Orders Per Active Customers
Orders Per Active Customers is a metric frequently utilized by most businesses to gauge their …
Time to Purchase
Time to Purchase is a metric that indicates the time when your visitors convert into …
How to Increase Customer Retention & Lifetime Value for Fashion Stores
The fashion e-commerce industry is thriving, and competition is vicious. According to the latest research, …
Traffic to Lead Ratio
The traffic to lead ratio also known as Lead Conversion Rate is a key metric …
Increase Conversion Rate For Outdoor Gear Stores
Introduction Whether you are trying to improve your outdoor gear business or you are in …
Return on Marketing Investment
Return on marketing investment is a crucial metric that provides valuable insights into a business’s …
Time Between Purchases
Time between purchases is a metric that shows the customer journey as they make their …
Average Profit Per Customer
Average Profit Per Customer (APPC), sometimes referred to as ARPU (Average Revenue Per User), is …
Lead to Customer Ratio
The lead to customer ratio, also known as the sales conversion rate, is a crucial …
Checkout Abandonment Rate
The Checkout Abandonment Rate is a crucial metric that reflects lost sales and revenue for …
Revenue Per Session
Revenue per Session identifies the health and performance of a business brand, summarizing the effectiveness …
New vs. Returning Visitors
New Vs. Returning Visitors metric can give your business a breakdown of how many new …
Revenue from New Visitors
“Revenue from new visitors” is a critical metric that enables businesses to understand the financial …
