How to Collect Email Subscribers on a Shopify Store?
Email marketing is the oldest communication channel in digital marketing, and yet, it’s still the …
Shopify Conversion Rate: How to Boost it in 2023?
One of the key indicators of success today is the so-called conversion rate. Whether micro …
Items per Order
Items per order is a sales metric that provides insight into customers’ activities and behavior. …
9 Ways to Increase the Customer Retention for Shopify
We’ve stated on multiple occasions that it’s cheaper to convert existing traffic and make existing …
Orders Per Active Customers
Orders Per Active Customers is a metric frequently utilized by most businesses to gauge their …
How to Implement Integrated Marketing for Shopify Stores?
Think about the last ad you saw. Can you even remember the brand, let alone …
Time to Purchase
Time to Purchase is a metric that indicates the time when your visitors convert into …
How to Increase Customer Retention & Lifetime Value for Fashion Stores
The fashion e-commerce industry is thriving, and competition is vicious. According to the latest research, …
Traffic to Lead Ratio
The traffic to lead ratio also known as Lead Conversion Rate is a key metric …
Increase Conversion Rate For Outdoor Gear Stores
Introduction Whether you are trying to improve your outdoor gear business or you are in …
Return on Marketing Investment
Return on marketing investment is a crucial metric that provides valuable insights into a business’s …
5 Shopify Strategies to Increase Customer Lifetime Value
The one thing entrepreneurs have in common is the desire to achieve long-term success. Opening …
Time Between Purchases
Time between purchases is a metric that shows the customer journey as they make their …
Shopify Customer Segmentation: How to Approach Creating Audiences & Segments?
If you’re trying to build a successful marketing for your Shopify store, you know that …
Average Profit Per Customer
Average Profit Per Customer (APPC), sometimes referred to as ARPU (Average Revenue Per User), is …
How to Optimize Your Email Campaigns for Maximum Impact
Email marketing is a powerful tool for businesses of all sizes to reach customers and …
Lead to Customer Ratio
The lead to customer ratio, also known as the sales conversion rate, is a crucial …
The Basic Concepts of Email Marketing
Today is far different from how things began before, especially in marketing. The existence of …
Checkout Abandonment Rate
The Checkout Abandonment Rate is a crucial metric that reflects lost sales and revenue for …
How to do RFM Segmentation on your Shopify Store
The RFM segmentation analysis has proven to be one of the most challenging marketing techniques. …
Revenue Per Session
Revenue per Session identifies the health and performance of a business brand, summarizing the effectiveness …
Best Email Designs for Black Friday Campaigns
When creating a Black Friday campaign, there are a few key elements that should be …
New vs. Returning Visitors
New Vs. Returning Visitors metric can give your business a breakdown of how many new …
