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Repeat Purchase Rate
If you have been thinking about checking out how loyal your customer base is, you …
Definitions
Trying to understand ecommerce metrics and formulas?
Welcome to the ultimate marketing definitions glossary!
If you are you looking for a straightforward guide to the most important marketing definitions then here is the right place.
You’ll find a comprehensive list of marketing terms and concepts explained in simple, easy–to–understand language. Whether you’re a seasoned marketer or a beginner, you’ll gain valuable insights into the industry.
Explore the marketing definitions glossary to get up to speed with the latest terms used in the marketing world. Improve your skills, expand your knowledge, and stay on top of the game.
Our best articles on this topic:
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Identified Visitors Rate
Your website traffic is made of people (and bots, don’t forget about them). But out …
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Customer Churn Rate
Customer Churn Rate, also known as attrition rate, is a crucial metric that provides insights …
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Product Affinity
Have you ever walked into a store and tried to pick out a product that …
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Items per Order
Items per order is a sales metric that provides insight into customers’ activities and behavior. …
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Orders Per Active Customers
Orders Per Active Customers is a metric frequently utilized by most businesses to gauge their …
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Time to Purchase
Time to Purchase is a metric that indicates the time when your visitors convert into …
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Traffic to Lead Ratio
The traffic to lead ratio also known as Lead Conversion Rate is a key metric …
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Return on Marketing Investment
Return on marketing investment is a crucial metric that provides valuable insights into a business’s …
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Time Between Purchases
Time between purchases is a metric that shows the customer journey as they make their …
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Average Profit Per Customer
Average Profit Per Customer (APPC), sometimes referred to as ARPU (Average Revenue Per User), is …
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Lead to Customer Ratio
The lead to customer ratio, also known as the sales conversion rate, is a crucial …
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Checkout Abandonment Rate
The Checkout Abandonment Rate is a crucial metric that reflects lost sales and revenue for …
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Revenue Per Session
Revenue per Session identifies the health and performance of a business brand, summarizing the effectiveness …
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New vs. Returning Visitors
New Vs. Returning Visitors metric can give your business a breakdown of how many new …
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Revenue from New Visitors
“Revenue from new visitors” is a critical metric that enables businesses to understand the financial …
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Sessions with Search
Sessions with search represents visits on the website that include an internal search from the …
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Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is a marketing metric that provides insight into how much …
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Coupon Conversion Rate
Coupon Conversion Rate shows the effectiveness of your promotions for a specific coupon. For most …
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Average Profit Margin
Average profit margin is a metric that shows the result of business activity for several …
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Revenue Per Click
Revenue per click is one of the most effective metrics to evaluate the performance of …
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Purchase Frequency
Purchase frequency is a metric that allows businesses to keep track of customer loyalty. Most …
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Search Conversion Rate
Search conversion rate is a metric that provides insight into how well can people navigate …
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Revenue Per Visitor
Revenue per visitor gives your business an understanding of the value of their products that …
