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Customer Churn Rate
Customer Churn Rate, also known as attrition rate, is a crucial metric that provides insights …
Marketing Info
Hand-Written Articles on Marketing Info
Informational topics on marketing automation: digests, statistics, advice.
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Customer Churn Rate
Customer Churn Rate, also known as attrition rate, is a crucial metric that provides insights …
by: Laura Popa
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Google Postmaster Tools
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Types of Digital Agencies
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Whatsapp Use Cases in Retail
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How to Collect Email Subscribers on a Shopify Store?
Email marketing is the oldest communication channel in digital marketing, and yet, it’s still the …
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Product Affinity
Have you ever walked into a store and tried to pick out a product that …
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Shopify Conversion Rate: How to Boost it in 2023?
One of the key indicators of success today is the so-called conversion rate. Whether micro …
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Items per Order
Items per order is a sales metric that provides insight into customers’ activities and behavior. …
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9 Ways to Increase the Customer Retention for Shopify
We’ve stated on multiple occasions that it’s cheaper to convert existing traffic and make existing …
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Orders Per Active Customers
Orders Per Active Customers is a metric frequently utilized by most businesses to gauge their …
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How to Implement Integrated Marketing for Shopify Stores?
Think about the last ad you saw. Can you even remember the brand, let alone …
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Time to Purchase
Time to Purchase is a metric that indicates the time when your visitors convert into …
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How to Increase Customer Retention & Lifetime Value for Fashion Stores
The fashion e-commerce industry is thriving, and competition is vicious. According to the latest research, …
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Traffic to Lead Ratio
The traffic to lead ratio also known as Lead Conversion Rate is a key metric …
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Increase Conversion Rate For Outdoor Gear Stores
Introduction Whether you are trying to improve your outdoor gear business or you are in …
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Return on Marketing Investment
Return on marketing investment is a crucial metric that provides valuable insights into a business’s …
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5 Shopify Strategies to Increase Customer Lifetime Value
The one thing entrepreneurs have in common is the desire to achieve long-term success. Opening …
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Time Between Purchases
Time between purchases is a metric that shows the customer journey as they make their …
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Average Profit Per Customer
Average Profit Per Customer (APPC), sometimes referred to as ARPU (Average Revenue Per User), is …
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Lead to Customer Ratio
The lead to customer ratio, also known as the sales conversion rate, is a crucial …
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Checkout Abandonment Rate
The Checkout Abandonment Rate is a crucial metric that reflects lost sales and revenue for …
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Revenue Per Session
Revenue per Session identifies the health and performance of a business brand, summarizing the effectiveness …
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New vs. Returning Visitors
New Vs. Returning Visitors metric can give your business a breakdown of how many new …
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Revenue from New Visitors
“Revenue from new visitors” is a critical metric that enables businesses to understand the financial …
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Sessions with Search
Sessions with search represents visits on the website that include an internal search from the …
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How Fashion Stores Can Increase Average Order Value
The goal of every fashion brand is to bring in maximum sales and profits. That’s …
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7 Shopify Strategies to Increase Average Order Value
Do you want to know if you’re running a healthy Shopify business? There’s a metric …
