If an e-commerce business wants to profit, it needs to be everywhere the customers might be.
And at the most opportune moment at that. That’s why the concept of multi-channel marketing communication evolved to omni-channel marketing.
Today, the only way of conducting successful omni-channel marketing is by using automation solutions.
You can leverage the power of omni-channel white-label marketing software to boost an online shop’s results. But before we answer how we need to answer what omni-channel marketing is.
What is Omni-Channel Marketing?
Omni-channel marketing provides you with a comprehensive approach to marketing and advertising. It gives you the strategies and practices you need to reach your customer wherever and whenever they are.
Being omni-channel means being present on all platforms, devices, and channels. That way, you create the experience customers want and like the most – an integrated one.
And you provide the same high-quality experience across all channels and platforms, regardless of customer preferences.
Buying behavior and preferences are at the root of this transition. Some people prefer communicating through email and browsing a website on a desktop device. Others find text messages and mobile shopping more convenient.
An online shop stands to gain when it can reach its target audience regardless of the devices and communication channels they favor.
You probably already have all the channels needed for your omni-channel marketing strategy which are relevant to your business (because not all possible channels are suitable).
These can be your own store, available on both web and mobile devices, social media profiles, live chat, email, and phone, and even text messaging options and multimedia chat with apps like WhatsApp, Viber, and Telegram. The question is, are they integrated?
That’s what makes omni-channel marketing so different from multi-channel marketing, as you’ll see below!
How is it Different from Multi-Channel Marketing?
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a side-by-side comparison of the two, e.g.:
Omni-Channel vs. Multi-Channel
customer-centric – product-centric;
integrated experience – silos experiences;
expanded brand interactions – limited brand interactions
Multi-channel marketing is like omni-channel activities in that it uses more than one channel for communication. Let’s say you use email marketing and social media advertising to reach customers.
We can go as far as to say that omni-channel marketing steps on multi-channel practices. But it’s also better:
- Focuses on the customer – omni-channel marketing provides a cohesive, integrated experience across channels to increase customer satisfaction. Multi-channel marketing focuses on pushing the products, regardless of the user journey, which leads to the lack of coherence between the experiences customers have across different channels.
- Enhances the experience – multi-channel marketing leads to providing the same promotional content across different channels. In contrast, omni-channel marketing tries to expand and enhance the user experience across various touchpoints. But most importantly – it uses the insights from one channel to develop campaigns for others through customer segmentation.
- Creates new experiences – in multi-channel marketing, each channel is treated separately, which greatly limits the interactions customers have with brands. By using omni-channel white label marketing software, you can develop seamless experiences and memorable interactions – something of great benefit to retail brands specifically.
Most businesses today miss out on developing meaningful relationships with customers and creating loyal customers. They rely on multi-channel marketing too heavily, believing separate channels carrying similar promotions are enough to generate sales.
But we, marketers, know that it’s better to convert existing traffic than invest too much into new traffic. Through omni-channel marketing, you can achieve just that. And once you adopt this approach, you’re on your way to reaping the benefits that come with it, as we’ll discuss in the next section!
Major Benefits of Omni-Channel Marketing
The endgame for any online store is generating more sales and growing revenues. That’s precisely what omni-channel marketing helps with. If you’re looking to achieve growth, here’s a list of the undeniable benefits of incorporating omni-channel marketing in your strategy:
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An abstract graphic encompassing the major benefits and how they relate to each other, e.g.:
Improved Reach -> Increased Engagement & Satisfaction -> Greater Profits
Improved Reach
Customer behavior changes constantly and as fast as technology evolves. Fifteen years ago, we didn’t think of shopping through our phones. Today, retailers invest in responsive digital storefronts and even mobile apps to reach their customers where it’s most convenient.
Your younger customers might prefer TikTok and Instagram to communicate with brands. Others might feel more comfortable with Facebook.
Most marketers silo their messages and campaigns in separate channels and fail to reach their target audience exactly where they are with the right offer and at the right time. Imagine launching multimedia chat campaigns for phone subscribers with special offers and discounts relevant to their interests, gathered in separate customer profiles.
Omni-channel marketing makes your brand more easily discoverable. You become a click, a call, a DM away, boosting convenience.
Increased Customer Engagement
Omni-channel marketing transforms the results of an online shop by creating an integrated experience. Customers can reach the brand through their preferred method, platform, and device.
And convenience often is what makes the difference between selling a product and losing a potential customer.
Besides, the omni-channel approach allows you to segment your customers with as much detail as you need. As a result, you can provide more relevant content tailored to the behavior and interests of the target audience.
That enhanced customer satisfaction and engagement leads me, but most importantly – your retail business to the only logical outcome.
Greater Profits
Customers targeted by your ads don’t simply click and buy. Today, the customer journey is long and full of twists and turns.
They will buy whenever they are ready, even if this means receiving two emails, a dozen push notifications, and, eventually, a remarketing ad offering a limited discount.
Still, they might become ready on the second email or remain indecisive even after the discount. With an omni-channel approach, you’ll be there when they’re finally ready.
Not only that, but through your campaigns, you’ll help them make the last step through a smooth omni-channel experience.
At this point, you’re probably asking yourself how to be everywhere all at once when it’s hard enough to develop two communication channels, let alone – all of them.
That’s where omni-channel white label marketing software comes into play. Marketing automation proved to have game-changing importance for online shops and retailers across the globe.
With white-label software, you can skip the development process and use ready-made instruments to boost results.
Below, we’ll answer what makes marketing platforms like VibeTrace valuable, and see why choosing white label is the right way to go. Keep reading!
Why Use Omni-Channel White Label Marketing Software?
E-commerce marketing is a string of repetitive tasks that take up tons of time. Instead of wasting it on them, why not focus on strategic decisions? To do that, you need marketing automation as part of your strategy.
Omni-channel white label marketing software like VibeTrace:
- gives you an all-in-one tool;
- takes care of automating marketing activities across all your channels;
- helps you automate the entire process – from engaging and capturing leads to converting and nurturing them through its powerful features.
That’s the essential purpose of a marketing platform. To get one, you have two choices:
- develop it yourself – time-consuming, complex, and expensive;
- purchase a white label solution – quick, easy, and comes with flexible pricing and full branding capabilities.
Whether you represent an agency and want to offer more services to your clients or an e-commerce shop owner, you can get the tools without investing in development if you choose white label software.
By opting for ready-made omni-channel white label marketing software, you will save on time and costs. Additionally, you’ll be able to put all the features to work immediately and start automating processes.
Through e-commerce marketing automation, online shops elevate the customer experience, and all that’s left are the benefits.
Benefits of E-Commerce Marketing Automation
If you’re here, you probably know that e-commerce marketing automation can have a transformative effect on your business. Through it, you can free yourself from repetitive tasks like email campaigns and push notifications, retargeting and remarketing campaigns, reducing customer churn and cart abandonment, and even A/B testing.
Here’s an overview of the main benefits that come with using omni-channel white label marketing software to set up and track your e-commerce automation workflows:
Improved Targeted Campaigns
A powerful marketing platform like VibeTrace comes with one crucial advantage – a Customer Data Platform or CDP. It helps you understand your customers and their needs better, collect data on their traits and buying behavior, and create customer segments based on that data.
Those buyer profiles allow you to launch enhanced targeted campaigns with the right offers at the right time, with a hands-free approach. When using an e-commerce automation platform and specific triggers are met, campaigns launch automatically, whether through email, chat, push notifications, and even automated ad campaigns.
That, in turn, has a massive impact on your campaign performance, as you’ll see below.
Better Customer Engagement
As consumers, advertisements are in a constant battle for our attention. We’ve grown insensitive to the endless stream of brand messages. We want to be engaged. And so does your target audience.
When it comes to omni-channel communication, it might be overwhelming to engage with customers on every channel. With omni-channel white label marketing software, you can automate this communication across all your channels.
For example, you can automate emails, SMS and text messages through multimedia chat apps to go out after specific actions have been taken. Send them at certain times of the day. Set up relevant push notifications in advance and even exit intent pop-ups.
This automated approach helps you generate more sales without spending most of your time communicating across channels.
What you must remember – always engage your customers with personalized campaigns.
Increased Personalization
You’re losing money if you’re not using marketing software with a CDP. What customers love more than engagement is personalization. That last personal touch you can provide through automation.
Remember that CDPs aggregate data. You can use that information to create highly personalized campaigns and customer journeys.
For example, you can use customers’ names in emails. Or create a unique experience at every touchpoint a person has with your brand. Powerful product recommendations engine that uses machine learning to generate personalized recommendations for your clients complement CDPs.
You can use these two tools for varied purposes, like cross-selling – let’s say someone buys flip-flops from your site. Offer them a beach towel.
Upsell them with a comparable, higher-end product for high-value carts. Send emails with personalized recommendations based on buying behavior, and display them in categories and product pages, creating the ultimate web personalization.
Finally, by personalizing the entire experience, you’ll start nurturing the relationship with your customers. And that will turn them into repeat and then loyal buyers, increasing their overall Customer Lifetime Value.
Remember, customers who provide their contact information willingly or subscribe to your push notifications care about what you want to tell them. So, make it worth their while!
But that’s only possible if you use omni-channel white label marketing to unify your message, as you’ll see below.
Unified Approach & Coherent Messages
The most significant difference between multi-channel and omni-channel marketing comes from how you treat different channels. In multi-channel communications, they’re treated as separate ways to deliver your message. Omni-channel communication connects all the dots and links them to provide a unified, coherent message across channels.
By using e-commerce marketing automation software, you can bring all together:
- base decisions and campaigns around gathered data and customer segments;
- tailor your message according to customer behavior and interests;
- automatically execute campaigns across different channels when certain conditions you set are met.
And that logically leads to the next and most desired benefit of e-commerce marketing automation.
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Better Overall Results & Growth
When you put your efforts into nurturing engaged customers through personalization and data-driven product recommendations, you’re creating customers who are 3x more likely to convert.
Emails that have their names generate higher open rates. Relevant product recommendations lead to better click-through rates because you’re offering something your customers care about. And when you draw the line, the results won’t lie.
With a solution like VibeTrace to facilitate your omni-channel marketing, you will:
- Increase the average time spent on your website by 313%;
- Boost revenue growth 3 times;
- Lead to 24% more pages viewed per visit.
E-commerce marketing automation helps you:
- reduce abandoned carts through emails;
- interfere with exit intent pop-ups;
- reactivate and re-engage old leads;
- retarget visitors through personalized ads;
- gather feedback;
- strengthen customer loyalty through swift communication like automated SMS marketing;
- reward loyal customers;
- even A/B test your approach.
All within a single platform that saves you both time and money.
To answer how to choose your white label marketing software, let’s dive deep into the features crucial for making such a platform beneficial for your business.
The Features You Want
The goal of omni-channel white label marketing software is to make marketing and advertising easier. It doesn’t matter if you’re an e-commerce business owner and want to grow or you represent an agency and want to offer your clients a wide range of services focused on revenue growth.
To achieve that through a marketing platform, it must come with:
- Detailed Customer Segmentation & CDP – to gather the data you need to create customer segments and personalize your campaigns;
- Recommendations Engine – to show customers you care about their needs and preferences, offering just what they want when they want it, regardless of the channel.
- Email Marketing Automation Workflows – to engage with new customers from day one, reactivate existing leads, and reward loyal customers in a hands-free manner.
- Push Notifications, Pop-ups, Text Messaging – to keep your customers informed and engaged and prevent them from abandoning carts and checkout.
- Web Personalization – to provide dynamic content change on web pages of your own website depending on your visitors’ preferences, interests, and customer behavior.
- Ads Automation Software – to quickly create and optimize Facebook ads and align them with buyer profiles and the messages used throughout other channels.
- A/B Testing & Analytics – to measure success from a single platform, with various valuable reports and metrics showing the impact automation has on your brand.
That’s where VibeTrace and its wide array of sophisticated features truly shine. The marketing automation platform and its CDP deliver more than 5 million personalized digital experiences daily through various channels and at different touchpoints.
But most importantly – it generates $2 million in assisted revenue every month for its users. And all that – through its powerful white label solution.
How to Get Started?
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Highlighting VibeTrace’s results for clients:
5 MILLION
personalized digital experiences daily
—
$2 MILLION
in assisted revenue monthly
If you’re searching for sophisticated omni-channel white label marketing software, you’re in the right place. With it, you have complete branding control and all the tools you need to boost your brand and accelerate growth through e-commerce marketing automation.
Stop wasting time switching between incompatible tools and start optimizing online revenues – book your demo now and see VibeTrace in action!
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