Retail Data Domains
Since working in Retail & Marketing for more than 15 years, I always got involved …
Data-Driven Marketing Insights
Hand-Written Articles on Data-Driven Marketing Insights
Retail Data Domains
Since working in Retail & Marketing for more than 15 years, I always got involved …
by: Alex Rada
From Data to Action: Activating Customer Insights for Success
Let’s explore together the journey from data collection to actionable insights, through this comprehensive guide …
Successful Customer Data Activation Projects
There are many Customer Data Activation projects going on right at this moment. Some companies …
Average Cart(Basket) Value
Average Cart Value, also known as ‘Average Basket Value’, is an important metric for understanding …
Ecommerce Formula
If you run an ecommerce business you definitely know what your revenue is. In order …
A complete guide to Average Order Value
When you are looking at ways to track your success as an online retailer, what …
Repeat Purchase Rate
If you have been thinking about checking out how loyal your customer base is, you …
Revenue from Repeat Online Customers
“Revenue from Repeat Online Customers” is an important metric that enables a business to understand …
Top E-commerce Metrics to follow in 2023
There are many eCommerce metrics available on the internet, but not all of them will …
Top Email Marketing Metrics in 2023
Email marketing is complicated to understand but is often known to be one of the …
Identified Visitors Rate
Your website traffic is made of people (and bots, don’t forget about them). But out …
Customer Churn Rate
Customer Churn Rate, also known as attrition rate, is a crucial metric that provides insights …
Items per Order
Items per order is a sales metric that provides insight into customers’ activities and behavior. …
Orders Per Active Customers
Orders Per Active Customers is a metric frequently utilized by most businesses to gauge their …
Time to Purchase
Time to Purchase is a metric that indicates the time when your visitors convert into …
How to Increase Customer Retention & Lifetime Value for Fashion Stores
The fashion e-commerce industry is thriving, and competition is vicious. According to the latest research, …
Traffic to Lead Ratio
The traffic to lead ratio also known as Lead Conversion Rate is a key metric …
Increase Conversion Rate For Outdoor Gear Stores
Introduction Whether you are trying to improve your outdoor gear business or you are in …
Return on Marketing Investment
Return on marketing investment is a crucial metric that provides valuable insights into a business’s …
Time Between Purchases
Time between purchases is a metric that shows the customer journey as they make their …
Average Profit Per Customer
Average Profit Per Customer (APPC), sometimes referred to as ARPU (Average Revenue Per User), is …
Lead to Customer Ratio
The lead to customer ratio, also known as the sales conversion rate, is a crucial …
Checkout Abandonment Rate
The Checkout Abandonment Rate is a crucial metric that reflects lost sales and revenue for …
