
Top Email Marketing Metrics in 2023
Email marketing is complicated to understand but is often known to be one of the …
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Email marketing is complicated to understand but is often known to be one of the …
Your website traffic is made of people (and bots, don’t forget about them). But out …
Customer Churn Rate, also known as attrition rate, is a crucial metric that provides insights …
Items per order is a sales metric that provides insight into customers’ activities and behavior. …
Orders Per Active Customers is a metric frequently utilized by most businesses to gauge their …
Time to Purchase is a metric that indicates the time when your visitors convert into …
The traffic to lead ratio also known as Lead Conversion Rate is a key metric …
Return on marketing investment is a crucial metric that provides valuable insights into a business’s …
Time between purchases is a metric that shows the customer journey as they make their …
Average Profit Per Customer (APPC), sometimes referred to as ARPU (Average Revenue Per User), is …
The lead to customer ratio, also known as the sales conversion rate, is a crucial …
The Checkout Abandonment Rate is a crucial metric that reflects lost sales and revenue for …
Revenue per Session identifies the health and performance of a business brand, summarizing the effectiveness …
New Vs. Returning Visitors metric can give your business a breakdown of how many new …
“Revenue from new visitors” is a critical metric that enables businesses to understand the financial …
Sessions with search represents visits on the website that include an internal search from the …
Return on Ad Spend (ROAS) is a marketing metric that provides insight into how much …
Coupon Conversion Rate shows the effectiveness of your promotions for a specific coupon. For most …
Average profit margin is a metric that shows the result of business activity for several …
Revenue per click is one of the most effective metrics to evaluate the performance of …
Return customer rate is a Key Performance Indicator (KPI) for measuring the marketing efforts of …
Purchase frequency is a metric that allows businesses to keep track of customer loyalty. Most …
Customer Acquisition Cost (CAC) measures the health of your sales, marketing, and customer service programs. …
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