Marketing Metrics

Your website traffic is made of people (and bots, don’t forget about them). But out …

Have you ever walked into a store and tried to pick out a product that …

Items per order is a sales metric that provides insight into customers’ activities and behavior. …

Orders Per Active Customers is a metric frequently utilized by most businesses to gauge their …

Time to Purchase is a metric that indicates the time when your visitors convert into …

The traffic to lead ratio also known as Lead Conversion Rate is a key metric …

Return on marketing investment is a crucial metric that provides valuable insights into a business’s …

Time between purchases is a metric that shows the customer journey as they make their …

Average Profit Per Customer (APPC), sometimes referred to as ARPU (Average Revenue Per User), is …

The lead to customer ratio, also known as the sales conversion rate, is a crucial …

The Checkout Abandonment Rate is a crucial metric that reflects lost sales and revenue for …

Revenue per Session identifies the health and performance of a business brand, summarizing the effectiveness …

New Vs. Returning Visitors metric can give your business a breakdown of how many new …

“Revenue from new visitors” is a critical metric that enables businesses to understand the financial …

Sessions with search represents visits on the website that include an internal search from the …

Return on Ad Spend (ROAS) is a marketing metric that provides insight into how much …

Coupon Conversion Rate shows the effectiveness of your promotions for a specific coupon. For most …

Average profit margin is a metric that shows the result of business activity for several …

Revenue per click is one of the most effective metrics to evaluate the performance of …

Purchase frequency is a metric that allows businesses to keep track of customer loyalty. Most …