How To Write A Perfect Subject Line
Writing your subject line for your email campaigns is critical because it will help you …
All Articles by Laura Popa
Laura is a Marketing Specialist with experience in Digital Marketing and Ecommerce. She's doing a lot of research and writing about Marketing Automation and Digital marketing in general.
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Top E-commerce Metrics to follow in 2023
There are many eCommerce metrics available on the internet, but not all of them will …
Top Email Marketing Metrics in 2023
Email marketing is complicated to understand but is often known to be one of the …
Identified Visitors Rate
Your website traffic is made of people (and bots, don’t forget about them). But out …
Customer Churn Rate
Customer Churn Rate, also known as attrition rate, is a crucial metric that provides insights …
Items per Order
Items per order is a sales metric that provides insight into customers’ activities and behavior. …
Orders Per Active Customers
Orders Per Active Customers is a metric frequently utilized by most businesses to gauge their …
Time to Purchase
Time to Purchase is a metric that indicates the time when your visitors convert into …
Traffic to Lead Ratio
The traffic to lead ratio also known as Lead Conversion Rate is a key metric …
Increase Conversion Rate For Outdoor Gear Stores
Introduction Whether you are trying to improve your outdoor gear business or you are in …
Return on Marketing Investment
Return on marketing investment is a crucial metric that provides valuable insights into a business’s …
Time Between Purchases
Time between purchases is a metric that shows the customer journey as they make their …
Average Profit Per Customer
Average Profit Per Customer (APPC), sometimes referred to as ARPU (Average Revenue Per User), is …
How to Optimize Your Email Campaigns for Maximum Impact
Email marketing is a powerful tool for businesses of all sizes to reach customers and …
Lead to Customer Ratio
The lead to customer ratio, also known as the sales conversion rate, is a crucial …
The Basic Concepts of Email Marketing
Today is far different from how things began before, especially in marketing. The existence of …
Checkout Abandonment Rate
The Checkout Abandonment Rate is a crucial metric that reflects lost sales and revenue for …
Revenue Per Session
Revenue per Session identifies the health and performance of a business brand, summarizing the effectiveness …
New vs. Returning Visitors
New Vs. Returning Visitors metric can give your business a breakdown of how many new …
Revenue from New Visitors
“Revenue from new visitors” is a critical metric that enables businesses to understand the financial …
Sessions with Search
Sessions with search represents visits on the website that include an internal search from the …
Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is a marketing metric that provides insight into how much …
7 Tips To Make Forms Stand Out And Convert Better
If you’re a business owner or marketer, you probably already understand the importance of optimizing …
