In contrast to medical drugs, many believe these are not always good for health.
As a result, they have decided to use dietary supplements as an alternative, mainly consisting of minerals, vitamins, proteins, amino acids, botanicals, omega fatty acids, fibers, and specialty carbohydrates.
In fact, as an e-commerce owner, you probably have noticed the gradual change in people buying from food and nutrition stores that offers their trusted dietary supplements.
Additionally, people who are health conscious can easily be converted into customers if approached in the right way.
Over time, the global dietary supplements market size was valued at USD 163,986.0 million in 2022 and is expected to reach USD 174,496.8 million by the end of this year, 2023.
This trend has made more retailers choose this kind of niche for business!
And If you are one of them, this article will cover everything you need to know to increase the conversion rate for your chosen store, whether you are just starting or you are planning to improve your business!
Understand Conversion Rates for Food & Nutrition Stores
The Food and Nutrition industry is not limited to medical purposes but also extends to bodybuilding, beauty and skincare, and vitamins that the Food and Drug Administration regulates.
Looking at the current situation of people worldwide after the pandemic, many have started to prioritize their health over anything else, from kids to adults.
So doing business in this industry gives you a wide range of audiences. In fact, you can increase your conversion rate by more than 20% with the right strategy just as how Vitaminstore achieved a 26% conversion rate using post-purchase automation.
The Importance of Conversion Rates for Food & Nutrition Stores
Running a business entails significant risks for any entrepreneur, as acquiring and retaining customers is essential for success.
To achieve this, you must increase your conversion rates and attract more people to try your offerings.
Tracking conversion rates will provide insights into how well your business is performing and whether your marketing efforts are paying off.
For some reason, it also shows the effectiveness of your website in converting traffic to leads.
Lastly, this data can help you determine if your investments are worthwhile and guide you in making decisions to improve your business strategies.
Conversion Rate Benchmark for Food & Nutrition Stores
The conversion rate varies depending on the industry, the product’s overall value, and the marketing efforts’ effectiveness.
Remember that your target audience has their own spending patterns and preferences.
For instance, individuals who buy supplements may have a specific timeframe for repurchasing to maintain consistent product use.
Additionally, converting leads can be more challenging when you offer an expensive supplement with cheaper alternatives.
To improve conversion rates, it’s crucial to understand where your audience is most active, whether it’s on social media, website traffic, or through emails.
Since there are no specific designations for food and nutrition, the average conversion rate, which is generally accepted as a good benchmark for e-commerce, is between 2 – 3%.
Strategies to Increase Conversion Rates of Food & Nutrition Stores
Subscription Integration
Introduce subscription services to encourage repeat purchases and build customer loyalty.
You can offer discounts or exclusive benefits to subscribers or brand members and be able to entice customers to commit to regular deliveries of their trusted food items or supplements.
For example, your food and nutrition store might offer a monthly subscription box with curated nutritious snacks and supplements that last for a month.
Foster a Thriving Community
Create a sense of community around your brand by establishing a platform where customers can engage with each other, share their experiences, and seek advice. You can try to take advantage of social media such as Facebook and Instagram to keep in touch with everyone either privately for members or for the public.
This community movement can be a dedicated online forum, social media groups, or even hosting local events centered around health and wellness.
For instance, your supplement store could organize fitness challenges or recipe competitions to engage customers. You may also offer a product that they can try in 7 to 30 days and ask them to show the results they got!
People can’t easily say no when they see good results from others and it makes them feel missing out which will lead them to try the product you offer to achieve the same results.
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Emphasize Health Benefits on Product Pages
Provide detailed and compelling information about the health benefits of your food and nutrition products on your product pages.
Utilize clear language and visuals to demonstrate how your offerings can improve customers’ well-being. Make sure to learn how to create the best copyright to convert people.
For example, if you are a vitamin supplement retailer, you might want to showcase the various nutrients and their positive impacts on overall health and why it isn’t like any medical drug that has bad side effects.
Offer Bulk Discounts on Food Items
Encourage customers to purchase larger quantities of your product by offering attractive bulk discounts.
Let’s be honest, who doesn’t like discounts? Everyone loves it so this is one of the easiest way to increase your conversion rates.
This strategy not only increases the average order value and conversion rate but also provides an incentive for customers to stock up on their favorite healthy products at a lower cost.
For instance, a granola bar manufacturer could offer a discounted rate when customers buy multiple boxes. Or if you are selling various supplements for health you can provide discounts if they buy in bulk or if they buy the different variety of supplements you offer.
Target Fitness Enthusiasts for Supplements
Tailor your marketing efforts to appeal to gym-goers and fitness enthusiasts who are actively seeking supplements to enhance their performance and recovery.
Targeting the people who need your products is another way to increase conversion rates!
Collaborate with fitness influencers, sponsor events, or advertise in gyms to attract this specific target audience.
An example of this would be promoting protein powders and recovery supplements to gym members.
Facilitate Quick Repeat Purchases
Simplify the reordering process for customers to facilitate quick and hassle-free repeat purchases.
Implement features such as one-click reordering or a personalized “Favorites” list, making it convenient for customers to replenish their supplies.
For instance, if you have an online healthy food store, you can offer a “Reorder Now” button next to previous purchases for easy replenishment.
This kind of strategy is very enticing and attractive to customers which may lead to more conversion due to amazing convenience.
Personalization for Enhanced Shopping Experience
Believe it or not, the best shopping experience leads to greater conversion.
Utilize customer data and preferences to offer personalized product recommendations and promotions.
You can create a more engaging shopping experience and increase the likelihood of conversion by understanding the needs of your customers..
For example, as an online food and nutrition store you can use purchase history to recommend supplements tailored to each customer’s unique health goals.
Examples Of Food & Supplements Stores That Successfully Increased Their Conversion Rates
Vitaminstore
Vitaminstore.nl is an online e-commerce store offering a wide range of vitamins, supplements, health products, and natural remedies.
There is an option for people to take a free vitamin test to determine what kind of vitamins they need. This is such a great strategy for increasing the brand’s conversion rate because when people feel that a business cares about them, they tend to appreciate and try what the business offers.
In fact, Vitamin Store achieved a 26% conversion rate using post-purchase automation, which left many of their customers satisfied and led to increased loyalty to the brand.
Additionally, they also utilize first purchase-affirmation emails. The automated flows feature a series of emails with a mix of inspiration, cross-selling, and discounts to enhance the likelihood of a second purchase.
Check out how Vibetrace can help you in automating your emails!
The Vitamin Shoppe
The Vitamin Shoppe is an online e-commerce store that provides a diverse selection of vitamins, supplements, and health-related products to cater to customers’ wellness needs.
The brand offers a variety of supplements, not limited to vitamins, but also including protein, weight maintenance, food and beverages, beauty and skin, and health solutions.
Additionally, they didn’t limit their website to their own brands alone; they have partnered with various supplement brands and offer a broader selection of supplements compared to what other brands provide.
This gives customers more options without the need to keep checking other stores just to find the supplement they need, ultimately helping to increase the brand’s conversion rate.
Bodybuilding.com
Bodybuilding.com is a comprehensive e-commerce store specializing in fitness, bodybuilding, and health products, offering a wide array of supplements, workout programs, and fitness resources for enthusiasts of all levels.
The brand was created to target fitness and gym enthusiasts and cater to their needs to boost themselves. They maintain an open and inclusive approach by offering many discounts for people who want to become members of their community.
This strategy has the potential to foster incredible growth and build strong brand loyalty, as customers will be more inclined to repurchase in order to enjoy the benefits of being a member.
Boost Your Brand
Investing in strategies that work is the best decision for any business owner. It’s crucial to carefully select the right strategies that will genuinely benefit your business.
Tracking your conversion rate can be challenging and may not yield immediate significant changes, but adhering to the most effective approaches and aligning them with the needs of your target audience in the food and nutrition industry can lead to positive turnarounds.
Remember, there is no one-size-fits-all “best” strategy; what matters most is being consistent in your efforts, as this will ultimately make a substantial difference in the future success of your business.
