April product updates

We’ve worked hard again for the entire month of April to give you the following updates:

Ecommerce Push Notifications

Recover carts with push notifications. Retarget list visitors. This in really unique on the market, so start using it as soon as possible!

Will write a full article on this as soon as possible.

 

SignUp form on Facebook pages

We’ve started to increase our footprint outside the website last month with push notifications. This month we’ve added another feature: to increase list size and collect more emails directly on your Faceobok page.
Transactional PUSH Notifications
Recover carts with push notifications. Retarget list visitors. This in really unique on the market, so start using it as soon as possible!

New Real-Time Reporting system!

This is not yet implemented all over the dashboard, but will soon be. We’ve rebuilt our reporting system with over 1200 work hours for the entire dev team. Thanks to our CTO, Adar, we’re now able to count anything.

Some other stuff

  • Our statistics are under improvement for the next period. You might see some discrepancies between data until we manage to move everything to the new system.
  • You’ll start getting notifications when you run out of vouchers. You’ll get up to 5 emails, when there are 100, 50, 25, 10, 5 vouchers left.

How Facebook Ads Are Still Underutilized with Retailers

1.86 billion. As of late 2016, that’s the number of monthly users on Facebook, as well as the number of people you could potentially reach with a Facebook Ad for your retail business.

To put this into perspective, a little over a fourth of the entire world’s population goes on Facebook every month. As if the sheer number of people that can be reached isn’t appealing enough, Facebook itself has one of the most powerful analytics and targeting platforms in the world. Retailers can see how to best target new users and tailor ads to fit the exact user profile for which they are looking.

Many merchants opt for the social media automation route, but there is too much opportunity with Facebook Ads to put them on autopilot.

Online merchants have barely skimmed the service of how powerful a tool Facebook Ads can be. No matter how well a Facebook strategy is, it could always be better or, at the very least, optimized for perpetual success.

Lack of Video Content

Video content has been getting a lot of buzz about being the next wave of media to which potential customers respond. By using a video either on social media or your website, viewers that are interested tend to stay on the platform or your website much longer than other sorts of media.

The benefits of incorporating video into your Facebook ad strategy are twofold. Not only are videos able to capture the viewer’s attention for a much longer period of time, but they are also a more engaging format that helps viewers understand what they are watching and what they are expected to do after. So now, not only are you sending traffic to your site, you are sending traffic that is educated on your brand, products, and services and is more likely to convert.

Facebook’s algorithm is suspected to actively prioritize video content. Retailers that create engaging and high-quality product or brand videos are more likely to see greater results from those video-centric campaigns. With more than half of all daily Facebook users watching a video on Facebook every day, it would be a huge missed opportunity to not create engaging and consumable video content in your Facebook ads.

Not Boosting Ads That Have Worked

Launching an ad that performs exceptionally well is an exciting moment for a digital marketer. Whatever specifications and designs you used clearly worked, so why let a good thing go to waste?

If a certain post you’ve previously shared is getting a lot of shares and interactions, you have essentially validated that it would be more likely to be successful for a larger, similar audience. If your post is particularly clickable and share-worthy, boosting it could end up getting even more exposure than you initially bargained for.

Not Targeting Familiar Traffic

While it may sound counter-intuitive to use Facebook ads to target people who have already been on your site and are familiar with your brand, this is actually a highly effective way to strengthen the connection to those users.

While having a customer acquisition strategy is a necessary component to a successful marketing plan, you shouldn’t neglect the portion of your Facebook audience familiar with your brand. Not only is it a good way to build your brand, it’s also significantly less expensive. The probability of closing a sale with a new prospect is between 5% to 20%, whereas closing a sale with a previous customer is between 60% to 70%.

Not only are they more likely to buy from you, they are more likely to spread the message if they had a positive experience with your brand. Using Facebook Ads to target traffic familiar with your site can be used for anything for a kind reminder about your business, to even pushing a referral program that could be more effective than using Facebook ads to target new traffic in the first place.

To get started, you will need to add a small string of code called a “Facebook pixel” on your site to allow Facebook to collect pertinent information about your site’s visitors. Once it has gathered enough data, go to the “Custom Audience” option, and you will be able to use the “Website Traffic” option to target users that have been on your site.

This is a simple way to increase click-throughs and test different retention strategies with visitors familiar with your brand.

Not Targeting People Who Can Buy Your Products

A mistake many retailers make is not qualifying their targeting metrics enough. Ultimately, if you are using Facebook ads to generate sales, you want to be hitting prospects that are willing and able to buy your products.

 

For example, the 18 to 26 age range is a very popular age-targeting range since younger people tend to be more active on social media (hence, more likely to click, share, and engage with your ads), but, when it comes to buying an expensive product, they might not be as willing. If you are selling $120 casual shirts, a college sophomore might “like” your ad but, likely, won’t buy it.

In the demographics tab of Ad Manager, you will find a financial section that allows you to target an audience based on net worth or annual income.

Inserting this small change in your Facebook ads will help to qualify the type of people your ads reach.

Final Thoughts

At the core of the Facebook Ad underutilization issue is a combination of not using Facebook Ad Manager to its fullest potential, failing to retain traffic, and failing to optimize the visual components of your ads. Facebook Ad Manager lets you niche down and segment your audience into such specifications that it’s almost impossible to not hit any type of user you want. Once you figure out which users respond best to your ads and value proposition, you still have work to do.

In order to not let your hard work on the front-end and expensive acquisition costs go to waste, incorporate a plan for retention in your Facebook Ad strategy. This could be anything from creating campaigns aimed at collecting emails to launching referral programs to your existing users.
There are literally billions of fish in the Facebook sea. There are countless combinations to make Facebook ads work for any retail business, so find a handful that do a great job for you. Look out for consumer trends that could impact your Facebook ad strategy moving forward.


About the author: Ronald Dod is a partner and CEO of Visiture, LLC. After founding Grey Umbrella Marketing, an internet marketing agency which focuses on Search Engine Optimization for eCommerce businesses, he merged with Visiture to create a full service search marketing offering for eCommerce businesses. His passion is helping eCommerce business owners and marketing professionals navigate the search marketing landscape and use data to make more effective decisions to drive new traffic and conversions. He holds a Masters in the Science of Marketing from Florida State University and is certified in Google Adwords & Analytics.

Rising star from FinancesOnline

Our tools has been reviewed by FinancesOnline. We’re proud of two awards that we received:

  • Rising Star Award for 2017
  • Great User Experience Award 

We are aware that User Experience can always be improved, but you can feel free to read the entire very detailed review.

The team behind FinancesOnline does a great job reviewing lots of other competitor solutions, so you can always compare those under their Marketing Automation Software category. We are happy to be listed in their best marketing automation solutions, as we have all features required by a marketing automation tool:

  • email marketing and email retargeting
  • product recommendations (both onsite and inside emails)
  • polls & surveys to gather more users feedback and other data.
  • push notifications
  • personalized onsite messages.

As discussed in the review, user experience is important, so we’ve tried to add new features where you need them. Also don’t forget that pricing can be personalized based on your needs and it starts at just $99 per month.

 

Experts were particularly impressed by Vibetrace’s dynamic segmentation capacity, which we believe to be the main reason for the system being discussed in the platform’s list of leading marketing solutions for 2017. According to their review, what they liked the most was how the system enables users to recognize their customers and effectively segment them based on their previous visits, on-site behaviour, activities, purchases, and preferred content and more. They also discussed our retargeting which allows users to effectively engage leaving visitors, and inspires them to undertake the desired action in a way which will almost certainly boost their interest.

March 2017 new features

Our updates for March are simply amazing:
  • Push Campaigns: ask for permission using customized widgets/texts and deliver blast notifications in a breeze. Bring back your lost visitors fast

Image title

  • Voucher codes! Include voucher codes automatically in outgoing emails. Import them from a list or automatically through API’s or integration modules.
  • 1001 emoji symbols to include in your emails! New enhanced list!
  • Net Promoter Score campaigns are here.
  • Image title
  • Multiple Cross-sell to use in recommendations. Now you can use different multiple categories cross-sell in algorithms, depending on season (winter/season), widget placement (accessories for example)

February product improvements

Latest features added:
  • Product Recommendations update. You are now able to manually promote desired products, and increase the discoverability of new items with a simple checkbox.Image title
  • Default campaigns. While we focus on making the solution as personalized as possible, some things are hard to use. For each campaign type a “defaults” section will give you the most common cases
  • Assistive campaigns reports. You can get a full report of the assisted orders and what campaigns were introduced in the process. If integration includes orderId and customer email you’ll have those attached as well. Have them in Reports -> shop
  • User export with attributes. It’s now possible to choose what attributes to export along with user email. More here

Image title

  • In-app support. Click the chat icon on the bottom left to talk directly to us.

January product updates

Entire month of January we’ve upgraded our system to be able to add new features , make everything more reliable and increase your satisfaction .

In December we’ve hired a new engineering team to support our team here. Adar Urdna is our lead developer. 

Some improvements we’ve did during this time:

  • Multiple email providers supported. Soon this will become a unique A/B testing feature
  • Email sending speed was improved for both Amazon SMTP and Internal Email Provider (default settings)
  • Poll campaigns now have full preview inside editor. Also we’ve added graphs for the reports.

December product updates

Ho Ho Ho, Holidays are coming!
Did you find out what your clients want for this Holidays Season? If you don’t know, you can now using our poll campaigns !

This is the latest big feature we’ve added in 2016. Along with:

  • possibility to hide/show email elements on mobile or desktop;
  • special poll for users who unsubscribe from your newsletters;
  • Email limits, so users won’t receive too many emails. You have full control over this now
  • dashboard notifications, so you will find out first about new releases and improvements