All Articles by Alex Rada
Alex is working in tech & data since 2005. Is founder of Vibetrace and passionate about how data can bring amazing results.
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GDPR meaning for e‑commerce businesses
The EU’s General Data Protection Regulation (GDPR) comes into effect 25 May 2018. But what …
Ask customers to whitelist your email and add to contact list
With all this email spam around us, is good to ask your customers to whitelist …
Best Marketing Calendar 2018 – UK, US and Australia
It’s never too late to know what you’re working on during 2018. Like any other …
How to test multiple email providers
What are you using to send emails? Is it your own server, or you pay …
11 Questions for Your Customers. #7 is a must!
Feedback is more important than ever if you plan to build a solid business. Regardless …
Black Friday Step by Step – Learn how to prepare your Online Shop
If you have not already started, it’s time to get ready for Black Friday, the …
8 Ideas for Effective Emailing For E-commerce
If you are already using “Set and Forget” Email Automations, you need to know that …
Why Personalization is Important for Marketing
In the fast-changing internet world, marketers need to constantly reinvent themselves to execute more effective …
Difference between demarketing and remarketing
Do you know what is the difference between Demarketing and Remarketing? We didn’t know either …
Email Marketing Automation Statistics [2017]
Email marketing automation statistics put together 1) Transactional emails have 8x more opens and clicks …
Customer Dynamic Segment Evolution
You already know that Vibetrace allows for a very deep segmentation of your user data …
How Facebook Ads Are Still Underutilized with Retailers
1.86 billion. As of late 2016, that’s the number of monthly users on Facebook, as …
Product updates 2017
We’ve merged all product updates from 2017 into this article: November Added Survey campaigns Just …
Holiday email opportunities for your business
The holiday season comes with great opportunities for numerous business sectors. This is the season …
Tips for better subject lines
Usually, users decide whether to open or not an email in about 3-4 seconds, therefore …
Why is A/B testing important?
What is A/B testing? A/B testing is an option offered in email marketing software in …
[Infographic] The best time to send emails
Updated in 2023. You can find the best time to send your emails from within …
Abandonment Carts Statistics 2016
Cart abandonment happens. Even if you don’t want to (nobody wants), is happening. This is …
Automatic emails and campaigns
Marketing has always been a field full of creativity and strategic thinking. Everybody can talk …
