What is Klaviyo Pricing and how much it costs?

Klaviyo pricing is based on number of contacts. A contact is a recipient with an email address or SMS added to their profile. So what is Klaviyo pricing for your recipients list?

Pricing for using Klaviyo starts at $20 if you have more than 250 email contacts. (it’s free if you have less than 250).

If you didn’t know about Klaviyo, it is one of the most known marketing automation platforms.

What you can do with Klaviyo:

  • connect with customers through emails and SMS
  • collect email subscribers with Forms and Popups
  • run automations (send emails, SMS messages) based on user activity
  • run one-time marketing emails (newsletters)

How Klaviyo Pricing working?

As we were saying above at the moment of writing this email Klaviyo is charging based on number of contacts.

This means that even that a customer does not open the email or it’s not valid anymore, you’re still charged. You need to set up list cleaning if you don’t want to pay, otherwise you’ll end-up paying for inactive customers.

Want to pay only for active recipients? Then have a look at Vibetrace pricing for marketing automation.

Pricing Table for Klaviyo

Here’s how much it will cost to use Klaviyo depending on your list size:

Number of recipients (list size)Monthly cost Email+SMSMonthly Email
500$35$20
1000$45$30
1500$60$45
2000$7560
2500$7560
3000$8570
3500$9580
4000$115100
4500$115100
5000$115100
6000$145130
7000$165150
8000$165150
9000$165150
10000$165150
11000$215200
12000$265250
13000$315300
14000$365350
15000$365350
16000$390375
17000$390375
18000$390375
19000$390375
20000$390375
22000$415400
25000$415400
30000$565550
35000$5565550
40000$665650
45000$665650
50000$735720
60000$875860
70000$10151000
75000$10851070
80000$11551140
90000$12801265
100000$13951380
125000$16851670
150.000$1.955$1.970
175.000> $2000> $2000
200.000> $2000> $2000
250.000> $2000> $2000
300.000> $3000> $3000
350.000> $3000> $3000
400.000> $3000> $3000
500.000> $4000> $4000
Klavio Pricing Table

So this is what you pay for using Klaviyo Marketing Automation. The pricing might be or might not be expensive, depending on how big is your list and how much money you generate from email marketing.

But what do you think about paying based on active users (instead of list size?). You can pay based on active users with Vibetrace Marketing Automation. See pricing page. You can even bring your own Email Service provider and cut costs even more.

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