Klaviyo pricing is based on number of contacts. A contact is a recipient with an email address or SMS added to their profile. So what is Klaviyo pricing for your recipients list?
Pricing for using Klaviyo starts at $20 if you have more than 250 email contacts. (it’s free if you have less than 250).
If you didn’t know about Klaviyo, it is one of the most known marketing automation platforms.
What you can do with Klaviyo:
- connect with customers through emails and SMS
- collect email subscribers with Forms and Popups
- run automations (send emails, SMS messages) based on user activity
- run one-time marketing emails (newsletters)
The same things and a few more you can do with Vibetrace. Have a look at Vibetrace Marketing Automation features. or at Klaviyo vs Vibetrace comparison.
How is Klaviyo Pricing calculated?
As we were saying above at the moment of writing this email Klaviyo is charging based on number of contacts.
This means that even that a customer does not open the email or it’s not valid anymore, you’re still charged. You need to set up list cleaning if you don’t want to pay, otherwise you’ll end-up paying for inactive customers.
Want to pay only for active recipients? Then have a look at Vibetrace pricing for marketing automation.
Pricing Table for Klaviyo
Here’s how much it will cost to use Klaviyo depending on your list size:
| Number of recipients (list size) | Monthly cost Email+SMS | Monthly Email |
| 500 | $35 | $20 |
| 1000 | $45 | $30 |
| 1500 | $60 | $45 |
| 2000 | $75 | 60 |
| 2500 | $75 | 60 |
| 3000 | $85 | 70 |
| 3500 | $95 | 80 |
| 4000 | $115 | 100 |
| 4500 | $115 | 100 |
| 5000 | $115 | 100 |
| 6000 | $145 | 130 |
| 7000 | $165 | 150 |
| 8000 | $165 | 150 |
| 9000 | $165 | 150 |
| 10000 | $165 | 150 |
| 11000 | $215 | 200 |
| 12000 | $265 | 250 |
| 13000 | $315 | 300 |
| 14000 | $365 | 350 |
| 15000 | $365 | 350 |
| 16000 | $390 | 375 |
| 17000 | $390 | 375 |
| 18000 | $390 | 375 |
| 19000 | $390 | 375 |
| 20000 | $390 | 375 |
| 22000 | $415 | 400 |
| 25000 | $415 | 400 |
| 30000 | $565 | 550 |
| 35000 | $5565 | 550 |
| 40000 | $665 | 650 |
| 45000 | $665 | 650 |
| 50000 | $735 | 720 |
| 60000 | $875 | 860 |
| 70000 | $1015 | 1000 |
| 75000 | $1085 | 1070 |
| 80000 | $1155 | 1140 |
| 90000 | $1280 | 1265 |
| 100000 | $1395 | 1380 |
| 125000 | $1685 | 1670 |
| 150.000 | $1.955 | $1.970 |
| 175.000 | > $2000 | > $2000 |
| 200.000 | > $2000 | > $2000 |
| 250.000 | > $2000 | > $2000 |
| 300.000 | > $3000 | > $3000 |
| 350.000 | > $3000 | > $3000 |
| 400.000 | > $3000 | > $3000 |
| 500.000 | > $4000 | > $4000 |
So this is what you pay for using Klaviyo Marketing Automation.
The pricing might be or might not be expensive, depending on how big is your list and how much money you generate from email marketing.
But what do you think about paying based on active users (instead of list size?). You can pay based on active users with Vibetrace Marketing Automation. See pricing page. You can even bring your own Email Service provider and cut costs even more.
Is Klaviyo Pricing worth it?
We don’t know and can’t really answer this question for you. But you should ask yourself the following:
- do I want to pay per contact list size or per usage?
- do I need to pay to have all integrations that Klaviyo provides?
Pricing may be expensive if you have a very big list, depending on the size of your list and the amount of money you wish to spend on email marketing. But also might be a good price, because email is still a channel with a huge ROI.
But what do you think about paying based on usage, so only pay for how many emails you send? That is charging based on active users rather than list size?
Vibetrace Marketing Automation allows you to pay based on active users. Please see the pricing page. You can also bring your own email service provider to further save costs.
