Sessions with Search
Sessions with search represents visits on the website that include an internal search from the …
Metrics & KPIs
Hand-Written Articles on Metrics & KPIs
Sessions with Search
Sessions with search represents visits on the website that include an internal search from the …
by: Laura Popa
7 Shopify Strategies to Increase Average Order Value
Do you want to know if you’re running a healthy Shopify business? There’s a metric …
Return on Ad Spend (ROAS)
Return on Ad Spend (ROAS) is a marketing metric that provides insight into how much …
Coupon Conversion Rate
Coupon Conversion Rate shows the effectiveness of your promotions for a specific coupon. For most …
Average Profit Margin
Average profit margin is a metric that shows the result of business activity for several …
Revenue Per Click
Revenue per click is one of the most effective metrics to evaluate the performance of …
Return Customer Rate
Return customer rate is a Key Performance Indicator (KPI) for measuring the marketing efforts of …
Purchase Frequency
Purchase frequency is a metric that allows businesses to keep track of customer loyalty. Most …
Customer Acquisition Cost
Customer Acquisition Cost (CAC) measures the health of your sales, marketing, and customer service programs. …
Email Unsubscribe Rate
The email unsubscribe rate is a key metric that provides insights into the reasons subscribers …
Customer Lifetime Value – Definition, Formula, Calculator
Customer Lifetime Value is an important metric that tells your business relationship with the customer. …
Search Conversion Rate
Search conversion rate is a metric that provides insight into how well can people navigate …
Revenue Per Visitor
Revenue per visitor gives your business an understanding of the value of their products that …
Add to Cart Rate
Add-to-cart rate is a crucial metric that offers valuable insight into the success of your …
Email Click-Through Rate
Email Click-Through Rate is a key metric that identifies the engagements on your email campaigns …
Net Promoter Score
Net promoter score is a key metric that measures the experience of your customer journey. …
Email List Growth Rate
Email List Growth Rate is an important metric for businesses that rely on email marketing …
Cart Abandonment Rate
A cart abandonment rate is a Key performance indicator (KPI) that can measure insights into …
Average Order Value
Average Order Value is one of the best metrics to use for e-commerce businesses. Running …
Conversion Rate
Conversion rate is known to be the main Key Performance Indicator (KPI) for every business. …
Net Retention Score
Net Retention Score (NRS) is a metric used to measure customer willingness to retention. It …
Email Open Rate is unreliable and almost useless
Email Marketing is a core channel for our Marketing Automation platform. We do send more …
