Email List Growth Rate is an important metric for businesses that rely on email marketing as a means of communication to reach customers.
As email marketing gets more popular due to the increase in conversions and click-through rates, it has become the means for most businesses.
But to gain more conversion, it requires you to have a good number on the mailing list which may be quite challenging to encourage people to join.
You will require a good call-to-action to make people who visit your website be part of the community you are building and shares the same interest in order to subscribe.
These people who willingly join are more likely to be your customer which only means that your “Email List Growth Rate” can give you an idea of how many people you can send emails that are interested in the product or services you offer.
One of the main benefits of using Vibetrace is growing your subscriber rate.
A high email list growth rate can indicate a strong interest in the organization’s products, services, or message, while a low growth rate may indicate a need for changes in the marketing strategy.
What is Email List Growth Rate?
Definition of Email List Growth Rate
Email list growth rate refers to the rate at which the number of email addresses on a specific email list or mailing list increases (or decreases) over time.
Important: email list growth rate can also be negative!
It is an important measure to see how quickly your email list is growing. It can be measured by the number of new subscribers added to the list over a certain period, or as a percentage of the total number of subscribers on the list.
The quality of your content may affect the increase of your email list growth rate. In addition, there could be numerous reasons for people to subscribe or unsubscribe but abstract observation would be the quality of your content.
The email growth rate could be negative too which means the email list adds more unsubscribers or bounced emails rather than new subscribers.
Email List Growth Formula
How to track Email List Growth Rate?
Tracking your email list growth rate over time may help you understand the needs of your business to improve what requires to be improved.
This can help you know how well your strategies are working at gathering more people for your mailing list.
There are several ways to track email list growth rate, including:
Email marketing software: Many email marketing software platforms include analytics that allows you to measure the number of members on your list as well as the rate at which they are increasing. Try Vibetrace today.
Google Analytics: Set up a goal in Google Analytics and track the number of subscribers that accomplish that goal to track your email list growth rate.
Excel or Google Sheets: You may manually track the growth of your email list by making a spreadsheet and documenting the number of subscribers at regular intervals.
Third-party tools: There are also third-party tools available such as Leadfeeder, which can help you track your email list growth rate and provide insights on how to improve it.
Regardless of the method you choose, it’s important to track your email list growth rate on a regular basis, such as weekly or monthly, so that you can monitor your progress and make adjustments as needed.
How often should you check Email List Growth Rate?
It is normally recommended that you to review your email list growth rate on a regular basis, such as weekly or monthly so that you can track your progress and make necessary adjustments.
Also, you may easily recognize any patterns or trends affecting the rate of growth by examining the email list growth rate on a regular basis.
Monthly: Monitoring your email list growth on a monthly basis is essential. It allows you to evaluate the success of your campaigns, content, and strategies. By comparing the current month’s growth rate to the previous month, you can identify areas that need improvement in order to manage and increase your email list growth. Keep in mind to focus on the important aspects of your email list.
Weekly: If you are starting your new business, it is critical to consider your email list growth rate. Once you plan to grow your email list, you can use weekly checking of the email list growth rate. If you have a great desire to increase an email list, it is usually monitored on a weekly basis.
Daily: This is essential when you wish to go into great depth about all of your planning and implementation. When there is a great demand from your business to expand an email list, daily growth rate monitoring is also required. If you have less than 10.000 subscribers, checking it daily does not make sense.
Most e-commerce businesses, SaaS solutions, and content publishing companies require weekly email list monitoring in order to fully grasp all of their marketing activities. It is also necessary to optimize on a daily basis.
On Special Occasions: While some businesses may not regularly check their email list growth, it is important to keep track of it during special campaigns or seasonal promotions. This will allow you to see the impact of your campaigns on both existing and potential clients.
When running a seasonal campaign, make sure to monitor your email list and record the growth once the campaign has ended.
Based Particular Blog: By tracking which pages of your website are leading to the most email list subscribers, you can gain insight into the types of content that are resonating with your audience. This can help you understand what topics and formats your audience is most interested in, and guide your future content strategy.
Keeping track of where email subscribers are coming from can give you valuable data to optimize your website and improve your email list growth.
Additionally, you should also check your email list growth rate during the month, or during different seasons, as some of these factors can affect the rate.
For instance, the email list growth rate may be higher when you run campaigns, or during the holidays when people are more likely to be interested in promotions or discounts.
Overall, it’s important to check your email list growth rate on a regular basis, and adjust your strategy as needed.
A weekly or monthly check-in should be sufficient to get a good understanding of how your email list is growing, but it’s also important to keep an eye on the other metrics mentioned above as they can give you a more complete picture of how your email marketing campaigns are performing
Email List Growth Rate Calculator
Do you want to calculate your email list growth rate? Use our simple calculator below.
Keep in mind the following:
- your growth rate can also be negative (you lost more subscribers than the new ones you acquired)
- you need to keep track of number of subscribers over time
Simple Email Growth Rate Calculator
Important Things about Email List Growth Rate
Quality of Subscribers Matters: While it is essential to expand your email list, it is even more important to focus on the quality of your subscribers. A large email list with low engagement and conversion rates is worth less than a smaller list with excellent engagement and conversion rates.
Opt-in vs. Opt-out: Make sure your email list only contains persons who have signed in to receive your communications. A large number of opt-outs or spam complaints might damage your sender’s reputation and make it more difficult for your emails to enter the inbox.
Keep your list clean: Clean your email list of inactive subscribers, bounced emails, invalid email addresses, and unsubscribed contacts on a regular basis. This will aid in the improvement of your email deliverability, open rates, and engagement.
Improve your segment list: Your email list growth rate can help you improve and send more relevant and targeted emails by segmenting lists into distinct groups based on demographics, activity, and interests. This can improve engagement and conversion rates.
Keep your subscribers engaged: Maintain your subscribers’ attention and demands by giving them relevant and valuable information. Sending too many emails or emails with unrelated content can result in unsubscribes and spam complaints.
Track and measure your results: Monitor and measure your email list growth rate as well as other key metrics such as open rates, click-through rates, and conversion rates to determine what is and is not working. Make data-driven decisions using this information to optimize your email marketing approach.
Metrics related to Email List Growth Rate
In addition to email list growth rate, there are several other metrics that are closely related and should be considered when analyzing the performance of your email marketing campaigns:
The percentage of website visitors that leave after seeing only one page.
The number of recipients who opted out of receiving future emails, divided by the number of emails delivered.
Spam Complaint Rate
The number of recipients who marked the email as spam, divided by the number of emails delivered.
Every company’s ultimate goal is to make a profit and generate more leads. Although, goals must be tracked from the start. Vibetrace has created world-class technologies to meet all of the needs of a successful business.
Any company can benefit from Vibetrace’s technologies to improve business processes, especially if your business is in e-commerce or SaaS products.
Vibetrace’s customer data platform and many other tools have the ability to track the growth rate of customized email lists.
Vibetrace has probably one of the best CDP (customer data platform) and email marketing tools. Based on the requirements of the business, customize the email list growth rate, e.g., weekly, monthly, or daily.
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It’s easy to plan to boost sales with Vibetrace using Vibetrace’s email list growth tool, which will help you understand the leads getting generated.
More leads mean more conversions, and more conversions mean more sales. Start boosting your sales with Vibetrace today!