Average Profit Margin
Average profit margin is a metric that shows the result of business activity for several …
Marketing Metrics
Our best articles on this topic:
Revenue Per Click
Revenue per click is one of the most effective metrics to evaluate the performance of …
Return Customer Rate
Return customer rate is a Key Performance Indicator (KPI) for measuring the marketing efforts of …
Purchase Frequency
Purchase frequency is a metric that allows businesses to keep track of customer loyalty. Most …
Customer Acquisition Cost
Customer Acquisition Cost (CAC) measures the health of your sales, marketing, and customer service programs. …
Email Unsubscribe Rate
The email unsubscribe rate is a key metric that provides insights into the reasons subscribers …
Customer Lifetime Value – Definition, Formula, Calculator
Customer Lifetime Value is an important metric that tells your business relationship with the customer. …
Search Conversion Rate
Search conversion rate is a metric that provides insight into how well can people navigate …
Revenue Per Visitor
Revenue per visitor gives your business an understanding of the value of their products that …
Add to Cart Rate
Add-to-cart rate is a crucial metric that offers valuable insight into the success of your …
Email Click-Through Rate
Email Click-Through Rate is a key metric that identifies the engagements on your email campaigns …
Net Promoter Score
Net promoter score is a key metric that measures the experience of your customer journey. …
Email List Growth Rate
Email List Growth Rate is an important metric for businesses that rely on email marketing …
Cart Abandonment Rate
A cart abandonment rate is a Key performance indicator (KPI) that can measure insights into …
Average Order Value
Average Order Value is one of the best metrics to use for e-commerce businesses. Running …
Powerful Uses of Metrics to Improve Your Business
Data is the most important asset you have in your digital strategy. Collected data will …
Conversion Rate
Conversion rate is known to be the main Key Performance Indicator (KPI) for every business. …
How to Increase Email Open Rate in 2023
Are people fond of emails? It appears so, according to the statistic that 72% of …
Email Open Rate is unreliable and almost useless
Email Marketing is a core channel for our Marketing Automation platform. We do send more …
4-C Metrics for your business in 2023 to follow
Data is the most important value you can own for your business. You think the …
