Top Reasons to Build a Customer Data Platform For E-commerce
Successful marketing is customer-driven marketing. It’s what makes any business work or fail. Customers require …
All Articles by Alex Rada
Alex is working in tech & data since 2005. Is founder of Vibetrace and passionate about how data can bring amazing results.
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Is Guided Selling a magical unicorn for ecommerce?
Is Guided Selling so powerful it will shape the future of eCommerce? We certainly think …
Coupon Codes Strategy for Online Shops
Imagine that – it’s 1888, it’s hot, and you’re thirsty. You have a coupon for …
Top Customer Segments Ideas to Extract from a Customer Data Platform
How can you reach your ideal customer at the right moment with the best offer …
Strategy for Collecting Customer Data for Personalization & Segmentation
Today’s competition and business environment call for a customer-centric approach. That’s the only way to …
The Final Guide for Writing Effective Email Subject Lines
The success of email marketing relies on one specific thing – subject lines. If you’re …
How to Decrease Checkout & Cart Abandonment on a Shopify Store?
Do you want to boost your Shopify store’s revenue? Then think about the staggering 70% …
How to Create Converting Newsletters for Fashion Stores?
Email marketing is the easiest and cheapest way to achieve business growth. It helps your …
How to Integrate Email Marketing with Advertising?
Connect the dots on your customer’s journey and never leave your results to chance. That’s …
Event-Driven & Real-Time Marketing for Retail
Back in 2013, Tom Hiddleston and the Cookie Monster tried to teach us about delayed …
Tips for an extraordinary Email Marketing Automation Strategy
Having a strategy is vital for almost everything when speaking about a great business. We …
Going White Label with Automated Ads Manager Software
Paid advertising is a key ingredient of any successful marketing strategy. From visibility to instant …
Omni-Channel White Label Marketing Software for Online Shops
If an e-commerce business wants to profit, it needs to be everywhere the customers might …
How to Choose White Label Text and SMS Automation Software?
SMS marketing is uncharted territory for many marketers, yet that’s one of the most favorable …
How to Choose White Label Product Recommendations Software?
Stop the loss of revenue for your digital agency. Well, the goal every marketer and …
Top Capabilities of Customer Data Platforms
Customer Data Platforms have become essential for companies that wish to make the most out …
Customer Segmentation VS Personalization in Marketing
Building meaningful relationships with customers is crucial to brand success. But crafting engaging messages and …
Email Marketing Objectives for the Year
Email campaign objectives support the overall direction of the marketing strategy. They frequently respond to …
Zero- And First-Party Data: Importance and Time-Tested Implementation Strategies
Customer data is gold. While it’s a valuable commodity in e-commerce, the manner in which …
How to Collect Email Subscribers on a Shopify Store?
Email marketing is the oldest communication channel in digital marketing, and yet, it’s still the …
Shopify Conversion Rate: How to Boost it in 2023?
One of the key indicators of success today is the so-called conversion rate. Whether micro …
9 Ways to Increase the Customer Retention for Shopify
We’ve stated on multiple occasions that it’s cheaper to convert existing traffic and make existing …
How to Implement Integrated Marketing for Shopify Stores?
Think about the last ad you saw. Can you even remember the brand, let alone …
How to Increase Customer Retention & Lifetime Value for Fashion Stores
The fashion e-commerce industry is thriving, and competition is vicious. According to the latest research, …
