What Zero Party data points should I be collecting? 9 questions to ask
This post was created based on a Linkedin Post from Josh Tay. Every expert is …
Customer Data Platform
Hand-Written Articles on Customer Data Platform
Our customer data platform (CDP) is a software platform that helps ecommerce businesses centralize, organize, and manage customer data from various sources.
It allows businesses to collect and store data about their customers, such as demographics, purchase history, website behavior, and more, in a single place.
One of the main benefits of a CDP for ecommerce is that it allows businesses to get a more complete and accurate picture of their customers.
By collecting data from a variety of sources and unifying it in a single platform, businesses can get a more holistic view of their customers and use that information to personalize their marketing and improve the customer experience.
A CDP can also help ecommerce businesses better segment their customers and target their marketing efforts.
When you organize customer data into different groups or segments, businesses can create more targeted marketing campaigns and messages that are more relevant to specific groups of customers.
Overall, a CDP can help ecommerce businesses better understand and engage with their customers, which can lead to increased customer loyalty and sales.
What Zero Party data points should I be collecting? 9 questions to ask
This post was created based on a Linkedin Post from Josh Tay. Every expert is …
by: Alex Rada
5 Segments and nothing else. Nicolas Moulin
Starting from a Linkedin Post by Nicolas Moulin, here’s our detailed information on how to …
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Top Reasons to Build a Customer Data Platform For E-commerce
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Top Customer Data Metrics in Retail To Follow
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Shopify Customer Segmentation: How to Approach Creating Audiences & Segments?
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The digital world has been evolving over the years. According to projections, U.S. consumers spent …
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A Customer Data Platform (CDP) can link all applications for both transactional and analytical purposes. …
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You already know that Vibetrace allows for a very deep segmentation of your user data …
Reactivate your dormant subscribers with email campaigns
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