Paid advertising is a key ingredient of any successful marketing strategy.
From visibility to instant results, it’s become integral for modern businesses. And with the rise of paid ads came the importance of ads manager software like the one offered by the VibeTrace platform.
If you’re looking for ways to streamline your processes and automate a huge chunk of your advertising tasks, such a tool is a must-have. In today’s topic, we’ll discuss finding the most suitable software for you.
But let’s start with something even more important – are you running ads, and if not, why?
The Importance of Paid Advertising
Paid advertising offers the quickest way to turn profits. Whether on social media or with SERP and display ads, paid ads must be present in your marketing strategy. Your competitors are doing it for sure.
With Google’s evolution and the development of social media platforms, marketers realized they could reach customers instantly, at any given moment, through paid ads. Today, 45% of small businesses use them in order to:
- Boost brand visibility;
- Generate instant results;
- Provide both quick and high ROI;
- Allow for various budgeting options;
- Be effective even with small budgets;
- Generate more website traffic;
- Help you retarget and remarket your audience;
- Provide valuable insights into customers’ behavior and preferences.
While most other marketing mix elements, such as content marketing and email marketing, focus on nurturing relationships, paid ads focus on sales. And they’re great at driving them.
Most common Ad Networks for Consumer Brands
If you want to have an immediate positive impact on sales and revenue, you must use ads.
Although, there are several ad networks where you can create ad campaigns and it’s your choice which one to choose. With so many social media platforms and strategies to adopt, it can be overwhelming. That’s why we boiled it down to the essentials:
- Google Ads – it offers you a 2:1 return on advertising spend (ROAS) for search results and more than 800% on Google Display Network. Instead of wondering which social media channels your audience might use, target them straight on Google or across the web.
- Facebook Ads – billions of people use Facebook today, and your customers must be there as well. It offers great targeting and intuitive budgeting so that you can get the most bang for your buck.
- TikTok Ads – TikTok has two major advantages as an ad network. The audience is highly engaged, and you can get extremely creative, to the point of absurdity, and still convert your audience.
The only possible downside of running paid ads is the need to figure out how the different networks work and constantly switch between them. That’s where ad manager software comes into play.
What is Ads Manager Software?
The so-called MarTech gave us ads manager software, and marketers rejoiced. It’s a solution that helps you streamline your advertising efforts – from planning to executing, monitoring, and analyzing your campaign’s results, all in one spot.
You can run all your campaigns out of robust solutions like VibeTrace, and here’s why it’s worth it!
Benefits of Using Ads Manager Software
If you’ve been running your ads manually and you’re on the fence about adopting software, below, you’ll find the key reasons why you should. Your competition’s already doing it because of them:
- Quick & simple ads creation process – the best ads manager software allows you to create campaigns and allocate budgets with a few clicks. Take VibeTrace, for example – you can use a simplified ads builder with all the features and zero the clutter of ad networks.
- Centralized management with access to a CDP – you’ll have all customer data at your fingertips thanks to the availability of a Customer Data Platform offering insights on user characteristics and behavior.
- Synchronize messages across channels – using ads manager software helps you run omnichannel campaigns and improve them based on users’ responses. All from a single place, seamlessly integrating paid advertising into your strategy.
- Optimize your campaigns for conversions – thanks to the available customer data you can leverage inside platforms like VibeTrace, you can optimize your campaigns, align them with the target customer’s needs, preferences, and interests, and generate better results.
- Save on time & costs – you can save tons of valuable time and effort and even cut costs when using a centralized solution. By simplifying the ad creation and managing process, you can achieve better results without struggling with multiple platforms.
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That’s what your preferred ads manager software helps you with. But to be efficient, there are several must-have features we’ll discuss at length in the next section.
Must-Have Ads Manager Software Features
Separate ad networks isolate valuable information and cripple the insights you can acquire. To overcome those drawbacks, you can count on sophisticated ads manager software. What that means is:
- Campaign Variety – if you’re operating an e-commerce store, ads with visuals will yield the best results. Campaigns, such as carousels and product listings, for example, can generate better engagement. That’s why it’s so important to choose ads manager software that allows you to set up various campaigns.
- A/B Testing – campaign results will differ between ad groups. For that reason, you need to be capable of A/B testing campaigns from inside your ads manager software. That’s one of VibeTrace’s main advantages – the software allows you to perform A/B tests to determine which campaigns perform better to optimize ads for improved conversions.
- Audience Segmentation – thanks to the built-in CDP, when using software like VibeTrace, you can create detailed customer segments and target ads at specific buyer profiles. Choose those most likely to convert based on the gathered insights and watch the results pour in.
- Easy to Design & Manage – every ads manager software should exist to make marketers’ lives easier. That’s why you need a user-friendly solution that allows you to quickly and easily customize your designs, and streamline and automate your paid ads.
How to get all that without sinking thousands in development? We’d advise you to choose a white-label solution. And below, we’ll see why!
Why Go White Label?
The availability of white-label solutions is the best thing about MarTech software. They save on time and money that you’d have to invest in the development process.
Most importantly, when executed properly, they come with all the necessary features and complete branding capabilities.
You can use your brand across all assets and tools and leverage the instruments as part of your strategy or as a portfolio of services if you’re operating a digital agency.
That’s why we at VibeTrace created a sophisticated white-label marketing platform with a built-in CDP, product recommendations engine, and ads manager software. All in one neat package.
We take care of all deliverables and software maintenance while you focus on achieving results. Contact us in case you need additional features. And if you want to see it in action before committing, book your VibeTrace demo today!
