Email Marketing Job Roles Descriptions

Each role has its own set of responsibilities and skills, but they all contribute to the success of email marketing campaigns.

Depending on the size of your business and work volumes needed, you might need to have different dedicated roles that are related to Email Marketing.

Here’s a list of top Email Marketing roles and high level job description for each of them. Obviously things like soft skills or Recommendations are found in all of them.

Is always good to hear from people they’ve worked with. This is something really important to

Email Marketing Manager

We are on the lookout for a skilled Email Marketing Manager to spearhead our ecommerce email marketing initiatives. The ideal candidate will have a proven track record in developing and executing successful email marketing strategies that drive sales and enhance customer engagement.

Key Responsibilities:

  • Develop and oversee the overall email marketing strategy to align with business objectives.
  • Lead the creation and execution of targeted email campaigns, including newsletters, promotional offers, and personalized customer communications.
  • Manage and grow the email subscriber list, ensuring effective segmentation for personalized marketing.
  • Analyze campaign performance, using insights to optimize future email strategies and increase ROI.
  • Collaborate with cross-functional teams to ensure cohesive branding and messaging across all marketing channels.


  • Extensive experience in email marketing, particularly within the ecommerce sector.
  • Proficient in using major email marketing platforms (e.g., Klaviyo, Mailchimp) and understanding of email automation tools.
  • Strong leadership skills with experience in managing a team.
  • Excellent analytical abilities to track and understand key email marketing metrics.
  • Bachelor’s degree in Marketing, Business Administration, or related field.
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CRM Manager

We are seeking a CRM Manager with expertise in ecommerce to lead our customer relationship management initiatives. The ideal candidate will have a strong background in leveraging CRM platforms to enhance customer engagement and loyalty.

Key Responsibilities:

  • Develop and implement CRM strategies that align with business goals and improve customer experience.
  • Manage the customer database, ensuring accuracy and effectiveness in segmentation and targeting.
  • Design and oversee the execution of multi-channel marketing campaigns (email, social media, SMS, etc.) using CRM tools.
  • Analyze customer data and campaign performance to provide insights and drive continuous improvement.
  • Collaborate with various teams to ensure CRM strategies complement and enhance overall marketing efforts.


  • Proven experience in CRM management, preferably in an ecommerce setting.
  • Strong understanding of CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
  • Excellent analytical and data management skills.
  • Ability to lead and work collaboratively with cross-functional teams.
  • Bachelor’s degree in Marketing, Business, or a related field.

Questions to ask:

Experience & Skills

  1. Years in CRM: How long have they been working with CRM systems?
  2. Platforms: Are they familiar with Salesforce, HubSpot, or whatever you’re using?
  3. Tech Skills: SQL, data analytics, or any coding experience?

Strategy & Execution

  1. Customer Segmentation: How do they plan to segment the customer base?
  2. Lead Scoring: Experience with prioritizing leads?
  3. Campaign Management: Have they run email or ad campaigns through a CRM?

Data & Analytics

  1. KPI Tracking: What metrics do they focus on?
  2. Data Interpretation: Can they turn data into actionable insights?
  3. Reporting: How do they present data to stakeholders?

Team Management

  1. Team Size: How many people have they managed?
  2. Cross-Functional: Experience working with sales, marketing, and customer service?

Compliance & Security

  1. Data Protection: Familiarity with GDPR, CCPA, or other data protection laws?
  2. User Permissions: Experience managing who has access to what within the CRM?

Soft Skills

  1. Communication: How well do they explain strategies and results?
  2. Problem-Solving: Can they give examples of CRM challenges they’ve solved?
  3. Adaptability: How quick are they to learn new tools or adapt to changes?

Case Studies & Portfolio

  • Ask for examples of successful CRM campaigns or projects they’ve led.
  • Always good to hear from people they’ve worked with before.

Email Marketing Specialist

What your business or agency should be asking when looking for an Email Marketing Specialist:

Key Responsibilities:

  • Develop and execute email marketing strategies to promote products, offers, and brand initiatives.
  • Design and create compelling email content, including newsletters, promotional emails, and transactional messages.
  • Segment and manage email lists to target specific customer groups effectively.
  • Monitor and analyze email campaign performance, making adjustments to improve open rates, click-through rates, and conversions.
  • Ensure compliance with email marketing best practices and privacy regulations.


  • Proven experience in email marketing, with a strong portfolio showcasing successful campaigns.
  • Proficient in email marketing platforms (e.g., Klaviyo, Mailchimp) and basic knowledge of HTML and CSS for email design.
  • Excellent writing, editing, and communication skills.
  • Strong analytical skills to interpret data and make data-driven decisions.
  • Bachelor’s degree in Marketing, Communications, or a related field.

Questions to ask:

Experience & Skills

  1. Years in Email Marketing: How long have they been in the game?
  2. Platforms Used: Are they familiar with Vibetrace, Mailchimp, Klaviyo, etc.?
  3. Coding Skills: Basic HTML/CSS can be a big plus.

Strategy & Execution

  1. List Building: How do they plan to grow the email list?
  2. Segmentation: How do they tailor messages to different audiences?
  3. Campaign Types: Experience with drip campaigns, newsletters, etc.?

Content & Creativity

  1. Copywriting Skills: Can they write compelling subject lines and CTAs?
  2. Design Sense: Basic understanding of email design and layout.
  3. A/B Testing: How do they test different elements?

Analytics & Reporting

  1. KPIs: What metrics do they focus on?
  2. ROI: Can they demonstrate past success in terms of ROI?
  3. Reporting Tools: Familiarity with analytics tools.

Compliance & Best Practices

  1. CAN-SPAM & GDPR: Do they know the legal side of email marketing?
  2. Deliverability: How do they ensure emails actually get to the inbox?

Soft Skills

  1. Communication: How well do they communicate ideas and results?
  2. Adaptability: Are they open to change and quick to learn?
  3. Teamwork: How well do they collaborate with other departments?

Case Studies & Portfolio

  • Ask for real-world examples of campaigns they’ve run, complete with results.

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Content Strategist

[Company Name], a leader in the ecommerce industry, is looking for an experienced Senior Content Strategist to guide our content initiatives that enhance our online presence and drive customer engagement. The ideal candidate will possess a deep understanding of digital content creation, brand storytelling, and ecommerce trends.

Key Responsibilities:

  • Develop and oversee a high-level content strategy that aligns with the company’s overall business objectives and brand identity.
  • Lead and mentor a team of content creators and marketers to produce innovative and compelling content for various digital channels.
  • Collaborate with cross-functional teams, including marketing, design, and product development, to ensure cohesive brand messaging.
  • Analyze market trends and customer insights to inform and adapt content strategy.
  • Drive content innovation and excellence, staying ahead of industry trends and competitor strategies.
  • Measure and report on content performance, using insights to optimize future content strategies and campaigns.


  • Proven experience in content strategy, preferably in the ecommerce or online retail sector.
  • Strong leadership and team management skills.
  • Exceptional communication, presentation, and analytical abilities.
  • Advanced knowledge of SEO, content marketing, and digital analytics tools.
  • Strategic thinker with a creative mindset.

Email Copywriter

Seeking a talented and creative Email Copywriter with a flair for crafting engaging and persuasive email content for our ecommerce business. The ideal candidate will be skilled in writing concise, compelling copy that drives action and enhances customer engagement.

Key Responsibilities:

  • Create captivating email content for various campaigns, including promotional, transactional, and lifecycle emails.
  • Work closely with the marketing team to develop email strategies that align with business goals and customer needs.
  • Optimize email content for conversions, leveraging strong calls-to-action and persuasive messaging.
  • Conduct A/B testing on email campaigns to improve open rates, click-through rates, and conversions.
  • Analyze and report on the performance of email campaigns, using insights to refine future content.
  • Stay current with email marketing trends and best practices, applying this knowledge to improve email performance.


  • Proven experience as an Email Copywriter, preferably in an ecommerce setting.
  • Exceptional writing and editing skills, with a keen eye for detail.
  • Strong understanding of email marketing strategies and best practices.
  • Ability to analyze data and use insights to optimize email content.
  • Creative thinker with the ability to produce original, brand-aligned content.

Graphic Designer

We are seeking a creative and skilled Graphic Designer to join our ecommerce team. The ideal candidate will have a strong portfolio demonstrating expertise in creating visually compelling graphics for digital platforms.

Key Responsibilities:

  • Design a wide range of digital assets including website graphics, email campaigns, social media graphics, and online advertisements.
  • Collaborate with marketing and product teams to ensure design coherence and effectiveness across all customer touchpoints.
  • Interpret brand guidelines and marketing briefs to produce visually engaging designs that resonate with our target audience.
  • Stay abreast of the latest trends in graphic design and ecommerce, incorporating innovative approaches into your work.
  • Manage multiple design projects from concept to completion, ensuring timely delivery without compromising on quality.


  • Proven graphic design experience with a strong portfolio, preferably in the ecommerce sector.
  • Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Excellent visual communication skills to translate complex ideas into appealing visual concepts.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Strong attention to detail and a keen eye for aesthetics.

Data Analyst

We are seeking a detail-oriented and analytical Data Analyst to join our dynamic ecommerce team. The successful candidate will be instrumental in interpreting data and providing actionable insights to drive business decisions and strategies.

Key Responsibilities:

  • Collect and analyze large datasets to identify trends, patterns, and insights relevant to the ecommerce business.
  • Work closely with various departments, including marketing, sales, and product development, to provide data-driven recommendations.
  • Create and maintain reports and dashboards to monitor key performance indicators and business metrics.
  • Utilize statistical tools and techniques to forecast future trends and behaviors.
  • Ensure data accuracy and consistency across multiple sources.


  • Proven experience as a Data Analyst, preferably in an ecommerce or related field.
  • Strong proficiency in data analysis tools and software, such as SQL, Excel, and data visualization tools like Tableau or Power BI.
  • Excellent analytical and problem-solving skills with a keen attention to detail.
  • Ability to communicate complex data in a clear, concise manner to a non-technical audience.
  • Bachelor’s degree in Statistics, Mathematics, Computer Science, Economics, or related field.

Marketing Automation Specialist

We are looking for a Marketing Automation Specialist with a passion for ecommerce to join our team. The ideal candidate will be experienced in leveraging marketing automation tools to drive engagement and sales.

Key Responsibilities:

  • Implement and manage marketing automation strategies that enhance customer engagement and retention.
  • Develop and optimize email marketing campaigns, including segmentation, personalization, and trigger-based communications.
  • Collaborate with the marketing team to integrate automation with other digital marketing efforts like social media, SEO, and content marketing.
  • Analyze campaign performance and provide insights to continuously improve effectiveness and ROI.
  • Stay updated on the latest trends and best practices in marketing automation and recommend tools and strategies that align with our business goals.


  • Proven experience in marketing automation, preferably in an ecommerce environment.
  • Strong understanding of email marketing platforms and CRM systems.
  • Knowledge of segmentation, database management, and email optimization techniques.
  • Excellent analytical skills to measure and enhance campaign performance.
  • Ability to manage multiple projects simultaneously and meet deadlines.
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Compliance Officer

We are seeking a knowledgeable Compliance Officer to ensure that our marketing and communication strategies adhere to legal standards, including CAN-SPAM and other relevant regulations. The ideal candidate will have a strong background in legal compliance within the marketing sector, particularly in ecommerce.

Key Responsibilities:

  • Oversee the company’s marketing practices to ensure compliance with federal, state, and industry-specific regulations.
  • Develop and implement compliance policies for email marketing, digital advertising, and customer communication.
  • Conduct regular audits of marketing materials and campaigns to ensure adherence to legal standards.
  • Provide training and guidance to the marketing team on compliance matters.
  • Stay updated on changes in laws and regulations affecting marketing and communication in the ecommerce industry.


  • Proven experience in compliance, particularly in marketing and communication law.
  • Strong understanding of regulations affecting marketing, such as CAN-SPAM, GDPR, and other data protection laws.
  • Excellent analytical and problem-solving skills.
  • Ability to work collaboratively with marketing teams to ensure legal compliance without hindering creativity.
  • Bachelor’s degree in Law, Business Administration, or related field. A Juris Doctor (JD) or similar qualification is a plus.

A/B Testing Specialist

We are on the lookout for an A/B Testing Specialist with a strong background in ecommerce. The ideal candidate will be experienced in designing and executing A/B tests to optimize website performance and enhance user experience.

Key Responsibilities:

  • Develop and implement A/B testing strategies to improve website conversion rates, user engagement, and overall performance.
  • Collaborate with cross-functional teams, including design, marketing, and product development, to identify testing opportunities.
  • Design test hypotheses and set up test parameters using A/B testing tools.
  • Analyze test results, provide actionable insights, and make recommendations for website optimization.
  • Monitor industry trends and best practices in A/B testing and website optimization.


  • Proven experience in A/B testing, user experience (UX) design, or related field, preferably within an ecommerce setting.
  • Proficient in using A/B testing tools (e.g., Optimizely, Google Optimize) and web analytics platforms (e.g., Google Analytics).
  • Strong analytical skills and data-driven mindset.
  • Excellent problem-solving abilities and attention to detail.
  • Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.

Email Developer

We are seeking an innovative and skilled Email Developer to join our ecommerce team. The ideal candidate will have expertise in creating visually appealing and highly effective email campaigns.

Key Responsibilities:

  • Design and develop responsive email templates optimized for a variety of email clients and devices.
  • Collaborate with the marketing team to translate campaign concepts and designs into functional email layouts.
  • Implement dynamic content and personalization techniques to enhance user engagement.
  • Conduct thorough testing and quality assurance to ensure email compatibility across various platforms.
  • Stay updated with the latest trends in email development and apply best practices in coding and design.


  • Strong experience in HTML, CSS, and email development tools.
  • Knowledge of email marketing platforms (e.g., Mailchimp, SendGrid) and understanding of email deliverability best practices.
  • Creative mindset with a strong eye for design and layout.
  • Excellent problem-solving skills and attention to detail.
  • Ability to work collaboratively in a fast-paced environment.

Feel free to add or remove questions based on what’s most relevant to your needs. Good luck with the hiring! 👍

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