Ecommerce Platforms Statistics – 2023

In the ever-evolving landscape of ecommerce, choosing the right Content Management System (CMS) can make or break your business.

From open-source solutions that offer unparalleled customization to cloud-based platforms that promise scalability, and enterprise systems that provide robust features—each has its own set of trends and statistics that can guide your decision-making process.

Vibetrace, as a marketing automation platform, works with any platform of the following, with many of them it has direct integrations through modules and plugins.

But what are the statistics for those ecommerce platforms? How interest evolved in the last year(s)?

We’ll delve into the latest data and trends shaping the world of ecommerce CMS, helping you make an informed choice for your online store.

What will we cover in this article:

  • Search Trends
  • Market Share
  • Business Demographics
  • Future Trends

We can see that start of pandemic was an opportunity for many businesses to move into online.

Top Open Source Ecommerce Platforms

What is a CMS?

A Content Management System (CMS) is a software platform that allows you to create, manage, and modify content on your website without needing to interact directly with code.

Think of it as the backstage of your online store, where you can control everything from product listings to blog posts with just a few clicks.

An open-source ecommerce CMS is a content management system that allows you to build and manage your online store with the freedom to modify its source code.

Unlike proprietary systems, open-source platforms give you full control over customization, enabling you to tailor the software to fit your specific business needs.

This flexibility makes it a popular choice for businesses looking for a highly personalized ecommerce solution.

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Importance of Choosing the Right CMS

Selecting the right CMS is crucial for the success of your ecommerce business. The right CMS will not only make your life easier but also offer scalability, security, and customization options that align with your business goals. It can significantly impact your store’s functionality, user experience, and ultimately, your bottom line.

For this part we will consider the following open source platforms:

  • Prestashop
  • Woocommerce
  • Magento
  • Opencart
  • Ecwid

Last 5 years interest for United States

Past 5 years interest on top ecommerce platforms
Last 5 years search trends world-wide
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Top Cloud Saas Ecommerce Platforms

The top Saas platforms are only 2: Shopify and Bigcommerce.

A cloud-based ecommerce CMS is a software-as-a-service (SaaS) platform that hosts your online store on the cloud. Unlike open-source options, there’s no need to manage servers or handle software updates; it’s all taken care of for you.

This makes it a convenient and user-friendly choice, especially for businesses that want to get up and running quickly without the technical hassles. Plus, scalability is a breeze, as the platform can easily adapt to your growing needs.

Both Bigcommerce and Shopify have apps, which means you can extend features, functionalities with a simple click and install. Some of them require monthly or one time payments.

Shopify is the clear winner, with an increasing interest starting at the beginning of 2022.

World-wide trends Shopify vs bigcommerce
US only search trends Shopify vs Bigcommerce

We can observer there is no big difference between US and World-wide search trends for Shopify and Bigcommerce.

Digital shops built on Shopify and Bigcommerce

Statistics on how many websites are built with Bigcommerce.

As we can see on Builtwith Bigcommerce there are over 45k websites built with Bigcommerce, out of which 1750 are from top 1 million websites

From Builtwith Shopify report, there are 4.5 Million websites built with Shopify. 100 times the number of Bigcommerce!

In top 10.000 websites, Shopify has 344.

Enterprise Ecommerce CMS Search Trends

For the Enterprise CMS platforms we’ve considered the following:

World wide based search trends for enterprise ecommerce platforms
US trends for ecommerce platforms

Future Trends for Ecommerce platforms

AI and Machine Learning

As AI becomes more sophisticated, expect ecommerce platforms to offer smarter personalization, automated customer service, and predictive analytics. It’s like having a virtual sales assistant that knows your customers inside and out.

Headless Commerce

This trend allows the front-end and back-end of ecommerce platforms to operate independently. It’s a game-changer for businesses wanting to offer unique customer experiences across various touchpoints, from mobile apps to smart speakers.

Voice Search Optimization

As smart home devices like Alexa become more common, ecommerce platforms will need to adapt for voice search. Imagine your customers reordering products or tracking their orders just by asking their smart speakers.

AR and VR Integration

Augmented and Virtual Reality will take online shopping to the next level. Customers could “try on” clothes or “walk through” a virtual store, all from the comfort of their homes.

References and Data Sources:

To help us build this article we’ve research the following:

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