Email Marketing Automation Statistics [2017]

Email marketing automation statistics put together

  1. Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2

1) Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. – Experian

2) Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat

4) 95% of companies using marketing automation are taking advantage of email marketing. – Regalix

5)  56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year. –VentureBeat

6) There were nearly 11x more B2B organizations using marketing automation in 2014 than in 2011. – SiriusDecisions

7) B2C marketers who leverage automation have seen conversion rates as high as 50%. – eMarketer

8) Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute

9) In 2014, 70% of businesses were currently using a marketing automation platform or were implementing one. – Aberdeen

10) Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. – DMA

11) As of 2013, 25% of Fortune 500 B2B companies had adopted email marketing automation. – ClickZ

12) Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. – Lenskold and Pedowitz Groups

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