Email marketing automation statistics put together
- Email marketing technology is used by 82% of B2B and B2C companies. – Ascend2
1) Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. – Experian
2) Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat
4) 95% of companies using marketing automation are taking advantage of email marketing. – Regalix
5) 56% of companies currently use an email marketing provider and are 75% or more likely to be purchasers of marketing automation software over the next year. –VentureBeat
6) There were nearly 11x more B2B organizations using marketing automation in 2014 than in 2011. – SiriusDecisions
7) B2C marketers who leverage automation have seen conversion rates as high as 50%. – eMarketer
8) Automated email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. – Epsilon Email Institute
9) In 2014, 70% of businesses were currently using a marketing automation platform or were implementing one. – Aberdeen
10) Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue. – DMA
11) As of 2013, 25% of Fortune 500 B2B companies had adopted email marketing automation. – ClickZ
12) Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. – Lenskold and Pedowitz Groups
