You already know that Vibetrace allows for a very deep segmentation of your user data and behaviour.
Using Segment Evolution you can now follow how a specific segment evolves over time.
Our system will count number of users matching the segment daily and save it so you can see a evolution chart like the one bellow:
By default, all new accounts get 3 segments with evolution enabled:
- All lists
- Web push subscribers
- Active Email users in the last 3 months
It is important to check the evolution of a customer segment over time because customer needs, preferences, and behaviors can change over time. B
Therefore your business can gain insights into how their customers’ needs and preferences are changing and adjust their strategies accordingly.
Additionally, checking the evolution of a customer segment over time can help businesses identify new opportunities for growth, such as expanding into new markets or introducing new products or services.
Example 1:
- Decreasing interest in customer purchasing products from category X might denote that you should not bring more products like that
Example 2:
- Increasing interest in product Y might give you information to stock more that product.
