Sparkpost vs Sendgrid. Best for 2023

So you don’t know what Email Service Provider to choose in 2023? Let’s see how Sparkpost vs Sendgrid goes.

Vibetrace is a marketing automation solution that has integrations with both Sparkpost and Sengrid. As a main takeaways, using our software you can A/B test your email service provider.

At Vibetrace we are sending over 30 million emails each month, so we have tested and used their services for quite a while. Sparkpost it’s our default Email Service Provider for our email marketing automation part.

Brief introduction to SparkPost vs Sendgrid

We will cover the following aspects between sparkpost and sendgrid:

  • pricing
  • overview of both
  • features
  • how to A/B test

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SendGrid overview

SendGrid is a cloud-based email delivery service that enables businesses and organizations to send large volumes of email with high deliverability rates.

It provides a range of features and tools for managing email campaigns, including list management, template creation, and real-time analytics.

SendGrid also offers support for industry-standard email protocols and security measures to ensure the safe and secure delivery of emails.

The service is suitable for businesses of all sizes, from small startups to large enterprises.

In addition to its core email delivery capabilities, SendGrid also offers a range of email marketing and automation tools to help businesses create and manage successful email campaigns.

Sendgrid Pricing

Pricing for Sendgrid services start with a free tier if you send less than 100 emails a day.

sendgrid pricing
Sendgrid Pricing levels

Essentials Plan is a good reason to just start with email marketing because it’s cheap. Included in Essentials Pricing are:

  • 1 teammate permission
  • APIs, SMTP Relay, and Webhooks
  • Delivery Optimization Tools
  • Dynamic Template Editor
  • Insightful Analytics
  • Guaranteed Response Times on Ticket & Chat Support
  • Deliverability Insights

For the Pro Plan you get the following extra:

  • 2,500 Email Validations
  • Dedicated IP Included 🎉
  • Subuser Management
  • Single Sign-On (SSO)

What Sendgrid unique offers are it’s Marketing Campaigns oriented Pricing Plans. This means that you are charged based on the contact list size, and not by how many emails you are sending.

There is a free tier for up to 2000 contacts and 6000 emails per month, and from there you need to pay.

sendgrid marketing pricing

Sparkpost overview

SparkPost is a cloud-based email delivery service that provides a scalable, high-performance platform for sending and tracking email.

It is designed to help businesses and organizations send large volumes of email with high deliverability rates.

SparkPost offers a range of features and tools for managing email campaigns, including real-time analytics, list management, and template creation.

The service also includes built-in support for industry-standard email protocols and security measures to ensure that emails are delivered safely and securely.

SparkPost is suitable for use by businesses of all sizes, from small startups to large enterprises.

Sparkpost Pricing

Sparkpost offers 2 pricing levels, Started and Premier. Premier is for more advanced senders that use subaccounts, are looking for dedicated IPs and/or advanced templates

For the Starter Plan you will get the following:

  • Send with API or SMTP relay
  • Signals predictive analytics
  • Email Health Score alerting
  • Real-time alerting
  • Spam trap monitoring
  • Engagement insights
  • Dynamic AMP emails
  • Searchable email event data
  • 2 custom webhooks
  • Advanced templates and snippets
  • Online support

If you are a bigger sender (at least 100k emails per month) you can benefit from the extra features offered by Premier plan:

  • Searchable email event data
  • 5 custom webhooks
  • Advanced templates and snippets
  • Inbound email webhooks
  • 15 Subaccounts
  • Scheduled sending
  • AB Testing
  • Dedicated IP included
  • Automated IP warmup
  • Prioritized support
sparkpost pricing
Sparkpost Pricing


Comparison of key features and capabilities

The following features are available in both Sendgrid and Sparkpost. Here’s a high level feature based comparison Sparkpost vs Sendgrid

Email APIs. So you can just use their services and never log in in their control panel. This functionality is what they both companies started with and it’s really used by a lot of businesses who want to have a reliable email service partner.

Control panel to send email campaigns. It is offered by both of them although Sendgrid is more inclined to marketers.

A/B testing. You can create A/B test campaigns in a simple way

Email templates. Create email designs and reuse them across your campaigns.

Recipient Lists. Organize your email addresses in lists

Campaigns Sendgrid also offers automations, single batch campaigns and sign-up forms. This is something that Sparkpost does not offer.

Webhooks get data into your marketing system with webhooks that can be easily set on your servers.

Comparison of pricing and plans

Both offer a free tier if you are just starting with email marketing. If you are between 10.000 and 500.000 email sends per month, here’s a quick overview of their pricing.

Both prices are based on email usage. This is something that also Vibetrace offers as part as our email marketing offering. Prices might be cheaper than these.

Email sends per monthSparkpostSendgrid
Sparkpost vs Sengrid pricing comparison table

Comparison of pros and cons of SparkPost and SendGrid

Narrow focus: Sparkpost puts a laser-focus on email delivery and doesn’t offer list management or marketing automation features out of the box. Vibetrace plays nicely with both, so why not give us a run?

Sendgrid also offers SMS, based on the fact they were acquired by Twilio. Sparkpost offers SMS through the collaboration with MessageBird.

How to test Sparkpost vs Sendgrid?

Let’ briefly show you how you can test or even use both in your daily email marketing efforts.

It’s important to see but also very hard to get it right. You need to do it at the same time and split the list in 2. Always best to start with 2 new account, instead of reusing existing ones because it increases validity of the test.

Another topic to consider is to purchase and use dedicated IP’s instead of just allowing them to send using one of their shared IP pools.

Vibetrace offers possibility to integrate by default with the following email service providers:

  • Amazon SES
  • Sendgrid
  • Sparkpost
  • Mailgun
  • Netcore Pepipost
  • Mandrill
  • ElasticEmail

This means that you can simply add them under email settings and you’re ready to go. No need to configure anything than the API keys and webhooks needed to push data to our systems.

Step 1. Add Sparkpost and Sendgrid accounts as new Email Service Provider

  • Go to Email settings in your Vibetrace control panel
  • Click add new Email Service Provider
  • Choose ESP type from the dropdown list
  • Add title (only for reference) and credentials from your accounts
  • Send a test email. You should receive an email like this one
  • Done. You’re ready to test Sparkpost against Sendgrid in your email campaigns.
sendgrid vs sparkpost esp
add and select email service provider for marketing automation
configure email service provider in Vibetrace

Step 2. Configure your accounts to send webhooks to our system

sparkpost dashboard
Sparkpost ESP account webhooks configuration section

This step is important because otherwise we won’t get deliverability events as well as hard bounces, spam or other specific email events that are important for tracking.

Sendgrid ESP configuration menu

Each of those accounts have different configuration flows. We have documented the processes in our Knowledge base:

Step 3. Create a campaign and do an A/B test

While you can do this with any type of campaign, including workflows, we recommend doing a first initial test with either newsletter and recurring campaigns.

  • So go to Campaigns > Newsletter and create a new campaign.
  • Add 2 campaign content elements. You could test more than Sparkpost and Sendgrid, but let’s just keep simple
sparkpost vs sendgrid a/b test
Sparkpost vs Sendgrid test in email campaigns

Now you can proceed configuring and creating a normal newsletter. We won’t go into details about this but have the following recommendations:

  • if your sparkpost and sendgrid accounts are new consider warming them up
  • send to small lists first and see how it goes. You don’t want to get into spam folder quickly
  • continue doing this a/b test for a while, not for a single time.
  • if you already use one of them for a long time and just plan to switch, the test won’t be valid because every Email Server will already know existing IP’s and will not see with good eyes the new one.
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Summary of key differences between SparkPost and SendGrid

Both Sparkpost and Sendgrid are very similar if you want to use them as your dedicated email service provider built within an email marketing or marketing automation platform.

However, if you decided to use them directly, without a connection to a top-level software, things are different.

Sparkpost offers Signals Analytics if you want to deep dive into email marketing deliverability and improvements.

Sendgrid offers a Design Library if you’re more of a creative personal than a technical homie.

Recommendation for which platform is best suited for different types of businesses

We would say that both Sendgrid and Sparkpost are powerful.

If you have a business that it’s not too technical but needs email marketing then Sendgrid would be the choice to go with. It’s more oriented to marketers then Sparkpost.

On the other hand, if you have high volumes and you need to be there on whatever regarding email marketing, Sparkpost offers more detailed actions.

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