Every day, people grab their phones or open their computers and start their day by opening emails. If you think email marketing is dead then it’s time for you to look into a bigger perspective.
According to statistics, Segmented email campaigns have 14% higher open rates, while segmented, targeted, and triggered email campaigns generate 77% of ROI.
With proper execution and strategy, email marketing can help your business increase its sales more than you could even imagine.
So, here is a list of posts from experts who have shared their ideas on the most effective marketing strategies for your email campaigns.
10 Ways to Develop an Effective Marketing Strategy and Attract New Customers by Rafay Hashmi
Developing a successful marketing strategy can be a long and trial-and-error process, especially with email marketing. It may take multiple attempts and efforts before you find the approach that works best for your product.
However, by learning from the experiences of others and avoiding common mistakes, you can speed up the process and explore what may be effective for your business.
Rafay Hashmi, a Facebook Ads expert, suggests using several sales strategies to boost sales while building an effective email marketing strategy.
5 Sales Strategies for Businesses
- Define your buyer. Identifying your target audience is crucial to the success of your marketing efforts. If you are unable to clearly define who you are trying to reach with your products, you are setting yourself up for failure
- Tell a story. Stories are a powerful tool for engaging and captivating an audience. By incorporating storytelling into your marketing efforts, you can intrigue people and encourage them to learn more about your business.
- Target a niche market. Niche markets often have specific needs that are not being met by larger companies, so there may be more opportunities to offer specialized products or services.
- Sell your brand. Branding is an essential element of a successful business. To establish a strong brand, start by defining your brand in the market and creating a marketing plan. You can then build a strong online presence by developing high-quality content and utilizing influencer marketing. Offering promotions and building relationships with customers can also help to establish your brand.
- Focus on internal growth. The sustainability and growth potential of your business is largely dependent on its internal operations. By streamlining and optimizing your internal processes, you can set the foundation for future expansion and better position your business to keep pace with the market.
Additionally, Upselling and cross-selling are important tactics to boost sales. These strategies involve presenting related or complementary products to customers while they are already engaged with your business.
For example, you could suggest additional items or offer discounts for purchasing multiple products at once. Proper execution of upselling and cross-selling techniques can help increase sales and revenue.
Aside from sales strategies, you must also learn how to get people to see your business by attracting them.
5 Tips for Attracting New Online Customers
- Improve Your Site’s Search Engine Optimization (SEO). Optimizing your website for search engines can increase your visibility and credibility, and potentially lead to increased sales.
- Create Content Around “Long-Tail” Keywords. Creating content around long-tail keywords can be an effective way to improve your search engine optimization (SEO) and drive targeted traffic to your website.
- Blog About Niche Topics. Blogging about niche topics can be an effective way to establish your business as a thought leader in your industry and attract a targeted audience.
- Use Social Media Strategically. Social media is a channel you can use that can be an effective way to reach a wider audience to promote your business.
- Get Smart About Email Marketing. Email marketing is a cost-effective and efficient way to reach and engage with your target audience that can help you engage with your potential customers to increase conversions.
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3 Methods to Make Email Marketing Effective for E-commerce Platforms by Thomas Teal
Email marketing can be a highly effective tool for e-commerce platforms, helping to promote products, drive traffic to the website, and increase sales.
However, to make email marketing effective, it’s important to carefully plan and execute your campaigns. Methods may differ for every business but there are general methods every businessman must consider to make marketing efforts effective.
By following best practices and continually analyzing and optimizing your efforts, you can effectively use email marketing to drive success for your e-commerce platform. Check out these 3 methods to make email marketing effective for eCommerce by Thomas Teal.
3 Methods to make email marketing effective for e-commerce platforms
Spam emails made up 50% of all emails in 2020, according to Statista. However, businesses continue to use email marketing as a successful way to generate leads, acquire customers, and make sales.
To move further, there are three specific methods that e-commerce platforms can use to improve the effectiveness of their email marketing efforts:
- The personalization of the email subject to increase open rates
To increase the effectiveness of email marketing, e-commerce platforms can collect data on potential leads to understand their needs and create subject lines that align with those needs.
For example, if a potential lead is an avid gamer, an e-commerce platform could use a subject line related to games and gaming consoles to increase the likelihood of the email being opened.
In fact, personalizing the subject line of an email can be an effective way to increase open rates. By including the recipient’s name or other personalized details, you can make the email feel more targeted and relevant to the individual, which can encourage them to open it.
Additionally, using specific and relevant language in the subject line can also increase the chances of the email being opened. For example, if you are promoting a sale on a specific product, using the name of that product in the subject line can help to grab the recipient’s attention and increase the likelihood of the email being opened.
Overall, personalizing the subject line and using relevant language can help to make the email more appealing to the recipient and increase the chances of it being opened.
- Inclusion of interactive elements to ensure Click Through Rate
Traditional emails can often be perceived as dull and uninteresting.
By using the right software, such as Klaviyo, e-commerce platforms can incorporate interactive media like images, icons, and posters to make their website hyperlinks the focus of the email and encourage potential customers to click. This can help to make emails more engaging and increase website traffic.
Including interactive elements in your emails, such as images, videos, and buttons, can help to increase the click-through rate (CTR) of your emails. By making the email more visually appealing and interactive, you can capture the attention of the recipient and encourage them to take action.
Additionally, using clear and specific calls to action, such as buttons or hyperlinked text, can also help to increase the CTR of your emails. By clearly directing the recipient to take a specific action, you can increase the likelihood of them clicking through to your website or landing page.
Overall, incorporating interactive elements and clear calls to action can help to make your emails more engaging and increase the CTR of your campaigns.
- Adequate creation of interest through engaging content for customer conversion
E-commerce platforms can target high-involvement buyers, or enthusiasts, by providing detailed product specifications in their emails. This can help to engage these subscribers and encourage them to make a quick purchase through a call to action (CTA).
By focusing on the needs of these individuals and providing the information they are seeking, e-commerce platforms can effectively drive conversions through email marketing.
Here are some tips for creating interest and driving conversions through engaging content:
- Identify your target audience: Understanding the needs and interests of your target audience can help to guide the creation of relevant and engaging content.
- Use storytelling: Telling a story through your content can help to engage and persuade your audience.
- Use visuals: Including visuals, such as images or videos, can help to make your content more appealing and engaging.
- Use calls to action: Including clear and specific calls to action, such as buttons or hyperlinked text, can encourage your audience to take the desired action.
By following these tips, you can create engaging content that effectively drives conversions through email marketing.
3 Simple Email Formulas to Get Your Customers On Board by Linda Melone
Email marketing can be an effective way to reach and engage with your target audience. However, crafting effective emails that resonate with your customers can be challenging.
Effective segmentation and targeting of email campaigns can greatly increase the return on investment (ROI) of email marketing. In fact, 77% of email marketing’s ROI comes from segmented and targeted campaigns.
Here are three simple email formulas that can help you get your customers on board by Linda Melone:
- The “Perfect For You” Email
The “perfect for you” email is a type of email marketing message that is tailored to the interests and needs of the individual recipient. This type of email typically includes personalized content and recommendations based on the recipient’s past behavior or preferences.
Help your reader identify they’re the right fit for your offer.
Describe the ideal user of your solution and be sure your readers relate to that description.
Example:
Customer success story → testimonial → influencer proof → before and after
- The Special Case
The “special case” email is a type of email marketing message that provides an exclusive email for selected recipients. This type of email typically includes a “special for you” message to reach out to the innermost feelings of a recipient to show a recipient that he or she is valuable.
People believe they’re an exception to every rule and to your offer.
Example:
Data from other users → Testimonial from someone like them
Use the Even If clause: tell them how your solution can work for them “even if” – and then add bullet points of their objections.
- The FOMO
FOMO, or “fear of missing out,” is a marketing tactic that aims to create a sense of urgency or scarcity around a product or service. In the context of email marketing, a FOMO email is an email that uses this tactic to encourage the recipient to take action.
FOMO emails often use language and imagery that suggests that the recipient is missing out on something special or exclusive if they don’t act quickly. For example, a FOMO email might include a limited-time offer or promotion, or highlight the limited availability of a product.
No one likes feeling left out. So write an email that taps into this fear.
Dig into the things they’ll be continuing to struggle with when their friends have overcome it.
The sequence includes:
Success story → Risk reversals (ways to eliminate risk re: guarantee or trial period) → Urgency/time limit → Countdown timer
See post here:
https://www.linkedin.com/posts/linda-melone_copywriting-b2b-marketing-activity-6997625379234406400-jHTO/
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13 Tactics to Boost Email Open Rates by Joe Portsmouth
Email marketing has an average ROI for every $1 spent.
But you can’t generate revenue from email marketing without getting opens.
In order to be effective, it is important for your emails to be opened and read by your target audience. However, with so many emails being sent every day, it can be challenging to get your emails noticed.
Here are some tactics recommended by Joe Portsmouth, an email marketing expert, to boost email open rates:
- Signature Emoji
Claim an emoji as your own and you’ll train your subscribers to look for it in their inboxes.
Using emojis in the signature of your emails can be a simple and effective way to boost open rates. Emoji are small icons that can add personality and visual interest to your emails.
By including an emoji in your signature, you can make your emails more eye-catching and stand out in the recipient’s inbox.
- Eye-Catching Photo
Pick a profile photo that stands out in the inbox and represents your brand
Including an eye-catching profile photo in your emails can be an effective way to boost open rates.
A profile photo can help to make your emails more personal and engaging and can increase the chances of the recipient wanting to learn more about you or your business.
- Send Consistently
To achieve high open rates, it is important to establish a regular cadence for sending emails to your subscribers
If you only send emails once every few months, it is unlikely that you will see high open rates. Instead, aim to send emails at regular intervals, such as once a week or once a month, to keep your business top of mind with your subscribers. Additionally, try to send emails at around the same time to build consistency and predictability for your audience.
- Exclude Unengaged subscribers
Aim for a 20% open minimum
Unengaged subscribers are those who have not opened or clicked on your emails in a certain period of time, typically several months. These subscribers are less likely to engage with your emails, and including them in your campaigns can lower your overall open and click-through rates.
By excluding unengaged subscribers, you can focus your efforts on targeting those who are more likely to engage with your emails. This can help to improve the performance of your campaigns and increase the chances of your emails being opened and read.
- Provide Value
As you provide more value over time, you build trust.
When you build enough trust, your loyal fans will open every email. Providing value to your subscribers can be an effective way to boost email open rates.
When your emails offer valuable and relevant content, your subscribers are more likely to open and engage with your emails. This is because they see the value in what you are offering and are more interested in learning more.
- Lean On Automation
Automated emails have higher open rates because you’re triggering them off of specific events.
Using automation in your email marketing can be an effective way to boost open rates. Automation allows you to set up and send targeted, personalized emails to your subscribers without having to manually create and send each email.
This can save you time and resources, and allow you to focus on other aspects of your business.
Bare minimum flows to turn on:
- Customer onboarding
- Prospect onboarding
- Abandon browse
- Abandon cart
- Smaller segments
The smaller the segment, the more personalized you can be in your message.
To boost email open rates, start by separating your email list into customers and prospects. Once you’ve done this, you can create targeted and relevant emails for each group.
As you become more advanced, use the RFM (recency, frequency, and monetary value) framework to segment your customer list and create even more targeted and relevant emails.
This will help to improve the performance of your email campaigns and increase the chances of your emails being opened and read by your target audience.
- Filter for iOS14 Opens
iOS14 gave users more privacy, and it inflated open rates.
Using Klaviyo, you can segment your email list based on privacy open to get a more accurate understanding of those who are actually opening your emails.
By filtering out “fake” open, you can create a cleaner and healthier email list, which can improve the performance of your email campaigns and increase the chances of your emails being opened and read by your target audience
- Adjust If Open Rates Drop
Check your open rate trends every single day.
Things could change at a moment’s notice.
If you see open rates drop for a domain like Gmail, make sure your next email is to a more engaged list.
To improve your open rates, you may need to make adjustments to various elements of your email marketing strategy, such as the subject line, content, send time, or segmentation. By testing and analyzing different strategies and making adjustments as needed, you can optimize your campaigns and improve their overall performance.
- Personalize
Show your customer that your emails are tailored to them.
Use their first name, speak to products they’ve purchased, and acknowledge if they’ve been a loyal customer. Show that you “get” them.
Personalizing your emails can be an effective way to improve their performance and increase the chances of them being opened and read by your target audience. This is because personalized emails are more relevant and engaging to individual subscribers, and are therefore more likely to be opened and acted upon.
There are many ways to personalize your emails, including using the subscriber’s name in the subject line or content, segmenting your email list based on the interests and behaviors of your subscribers, and using data and analytics to better understand the needs and preferences of your audience.
- Warm Up Your Domain
If you’re starting out, take your domain warmup seriously. Work with your email provider to align a recommended plan for your list size
It starts with turning on your high-engagement flows and then sending campaigns to your most engaged users.
Warming up a domain in email marketing refers to the process of gradually increasing the volume of emails sent from a new domain or IP address in order to establish a good sending reputation and avoid being flagged as spam.
When you start sending emails from a new domain or IP address, it is important to warm up the domain in order to establish a good sending reputation. This is because sending a large volume of emails from a new domain or IP address can raise red flags with spam filters and result in a high percentage of your emails being marked as spam or rejected.
- Test Everything
It’s a never-ending learning curve to understand what resonates the most with your customers.
A marketing strategy very often forgotten.
Testing different elements of your email marketing campaigns, such as the from the field, send time, subject line, and preview text, can help to improve the performance of your emails and increase the chances of them being opened and read by your target audience.
By testing different variations of these elements, you can determine which ones are most effective at grabbing the attention of your subscribers and encouraging them to open and engage with your emails. This can help to optimize your campaigns and improve their overall performance.
- Get People To Reply
This action sends a positive signal to inbox service providers (Gmail, Yahoo, etc.) that your subscribers want your emails.
You’ll often see this done in the welcome when signing up for a new newsletter.
See post here:
https://www.linkedin.com/posts/josephportsmouth_13-tactics-to-boost-email-open-rates-that-activity-6989213301519843328-TNHM/
15 Email Secrets You Need to Know to Strengthen Your Email Marketing Campaigns
You might have thought once that this kind of marketing strategy works for your business but the truth is, you might just be missing a few of the secrets to properly execute your marketing campaign through email marketing.
Daymond John, CEO of FUBU and The Shark Group, has shared 15 email secrets you need to know about email marketing.
5 Reasons to grow your email list now
- Demonstrate your expertise to build trust
- Build a tribe/community
- Measurable Analytics
- Email Marketing has a high ROI
- Reduce Advertising cots
5 fast ways to get 100 email subscribers
- Have a website pop-up
- Create freebie/gated content
- Use a QR code on your business cards and social media
- Run a contest n social media
- Give a discount for joining your list
5 easy ways to get the most from every email
- Be simple and to the point
- Use emojis, gifs and Images
- Have a Catchy Subject Line
- Use on a specific call to action
- Email at least 1x a week to stay relevant
See post here:
https://www.linkedin.com/posts/daymondjohn_if-you-think-email-marketing-is-a-waste-of-activity-7011450278826688512-Gr-x/
Conclusion
What do you think about those marketing strategies? are they effective, what do you think?
