Those can be used in Klaviyo, Mailchimp, Sendlane, Pardot, Oracle, Yotpo or other Marketing Automation solution you have.
Obviously we recommend having these created in Vibetrace (CX platform for retail)
Pre-purchase automation flows
Welcome series
A welcome series is an automated sequence of emails sent to new subscribers or customers, designed to introduce them to your brand, products, and values. This series typically includes a warm welcome message, an overview of what to expect from future communications, and often a special offer to encourage an initial purchase. When you want to engage new subscribers right from the start, a welcome series helps to build a strong foundation for long-term customer relationships and brand loyalty.
Site abandon
Site abandonment automation targets visitors who leave your website without engaging or making a purchase. Triggered by their exit, these automated messages can offer incentives such as discounts or personalized product recommendations to entice them back. If you go one step further and address potential barriers to conversion, site abandonment emails can significantly reduce bounce rates and recover otherwise lost sales opportunities.
Browse abandon
Browse abandonment emails are triggered when a user browses specific products on your site but leaves without adding them to their cart. These automated messages can remind the user of the items they showed interest in and provide additional information or incentives to encourage a purchase. This flow will help convert browse abandonment interested browsers into buyers.
Browse is different from site by identifying increased interest in website. This is done by:
- spending more time on the website
- visiting multiple webpages
- visiting, browsing product pages, category pages
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Abandoned cart
Abandoned cart emails are sent to customers who add items to their online shopping cart but leave the site without completing the purchase. These automated messages typically remind customers of the items left behind, highlight the benefits of the products, and may include special offers or discounts to incentivize completion of the purchase. Abandoned cart emails are a powerful tool for recovering potentially lost revenue and increasing conversion rates.
Abandoned checkout
Abandoned checkout emails are triggered when a customer initiates the checkout process but fails to complete the transaction. These messages often provide a gentle reminder to complete the purchase, address any potential issues that may have caused the abandonment, and can offer customer support or incentives to finalize the sale. This type of flow automation helps reduce checkout drop-offs and boost overall sales.
Search abandonment
Search abandonment automation targets users who perform a search on your website but leave without clicking on any results or making a purchase. These emails can provide tailored recommendations based on their search queries and highlight popular products related to their interests. Search abandonment is different than browse abandonment above, because users with search events convert better. So you can re-engage potential customers and guide them towards relevant products or content.
Wishlist Reminders
Wishlist reminder emails are sent to customers who have added items to their wishlist but have not yet made a purchase. These automated messages can remind users of their saved items, provide updates on availability, and offer incentives to buy. Wishlist is most of the times used to keep these desired products top-of-mind, therefore wishlist reminders automations can drive conversions and encourage customers to take action on their wishlists.
Back in stock
Back in stock notifications inform customers when an out-of-stock item they are interested in becomes available again. These automated alerts can be sent via email or SMS, ensuring that customers are promptly informed and can make a purchase before the item sells out again. Back in stock notifications help capture sales from interested customers who may have otherwise forgotten about the product.
Price Drop
Price drop alerts notify customers when the price of an item they have shown interest in or added to their wishlist decreases. These automated messages can create a sense of urgency and encourage customers to take advantage of the reduced price. Everyone like savings, and price drop alerts will boost conversions and drive sales of discounted items. It’s important to have the discount valid, otherwise you’ll loose customer confidence.
Limited availability / low inventory
Limited availability or low inventory notifications inform customers when the stock of a popular item is running low. These automated messages create a sense of urgency, encouraging customers to purchase before the item sells out. Using scarcity as marketing principle, these alerts can drive quick conversions and help clear inventory.
Birthday & anniversary offers
Birthday and anniversary offer emails celebrate special milestones for your customers by offering personalized discounts or gifts. These automated messages show appreciation and create a positive emotional connection with your brand. Personal events are very important for your customers, and you can enhance customer loyalty and encourage repeat purchases by being part of those events.
Sunset unengaged
Sunset unengaged automations aim to re-engage inactive subscribers who haven’t interacted with your emails for a certain period. This flow often includes a series of re-engagement emails with compelling offers or content designed to spark interest. If there is no response, the final step is to remove these unengaged contacts from your list, ensuring your email list remains healthy and engaged.
Post-purchase flows
Customer win-back
Customer win-back campaigns target lapsed customers who haven’t made a purchase in a while. These automated emails often include special offers, personalized recommendations, or updates about new products and services to re-engage these customers. With such a big competition on the market, is hard to have people remember your brand, so when you reach out with attractive incentives and reminders, win-back campaigns aim to rekindle interest and encourage previous customers to return and make new purchases.
Right after purchase. Thank you & Upsell
Post-purchase thank you emails are sent after a customer completes a purchase to enhance their shopping experience. This automation flow can include a thank you message to show appreciation, upsell emails suggesting complementary products. These emails not only reinforce a positive impression of your brand but also provide opportunities to increase sales and gather valuable customer feedback.
Review Request
Review request emails are sent to customers after they have had sufficient time to use and evaluate a purchased product. These automated messages politely ask customers to leave a review, often including a direct link to the review page and sometimes offering an incentive, such as a discount on future purchases. Gathering customer reviews as user generated content, you can enhance your product’s credibility, provide valuable feedback for potential buyers, and gain insights to improve your offerings and customer experience.
VIP flow
VIP flow automations are designed for your most loyal and high-value customers. These emails can offer exclusive rewards, early access to new products, special discounts, and personalized services. VIP customers are more important than best customers, and when you treat them with extra attention and benefits, you can strengthen their loyalty, increase their lifetime value, and encourage them to act as brand advocates.
Product usage tips and how-to guides
Product usage tips and how-to guide emails are sent to customers after a purchase to help them get the most out of their new products. These automated messages can include tutorials, best practices, and creative ideas for using the product. When you provide valuable information, without selling, you enhance the customer experience, reduce returns, and increase customer satisfaction.
Replenishment reminders
Replenishment reminder emails notify customers when it’s time to reorder consumable products they have previously purchased. These automated messages are timed based on the typical usage cycle of the product and can include quick reorder links or subscription options. Replenishment reminders ensure customers never run out of their favorite items, driving repeat purchases and fostering brand loyalty.
