How to import or export email subscribers in Klaviyo

Klaviyo is an email marketing platform that helps businesses connect with their customers and grow their businesses through targeted, personalized email campaigns.

One of the key features of Klaviyo is the ability to import and export subscriber information, which makes it easy to transfer data between different platforms or to keep a backup of your subscriber information.

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How to import subscribers into Klaviyo

Importing subscribers into Klaviyo is a simple process that can be done in just a few steps.

To start, log in to your Klaviyo account and navigate to the “Lists & Segments” tab. From here, click on the “Import List” button located in the upper right-hand corner of the screen.

Import subscribers using CSV or XLSX files:

Import contacts into Klaviyo List

Once you have prepared your list of subscribers in CSV format, follow the next steps:

  1. Navigate to the Lists & Segments tab in Klaviyo
  2. Click on the list called Newsletter
  3. Click Manage List > Import Contacts 
  4. Drag and drop your CSV directly into Klaviyo or select it from your files
  5. Review the data you’re importing and map all rows to a Klaviyo or custom property 
  6. If everyone in your CSV file has explicitly consented to receive email marketing from you, click Subscribe to Email Marketing
  7. Click Import Review and review your import details
  8. Click Start Import

Next, select the file that contains your subscriber information. The file should be in a CSV or XLSX format.

Once you have selected your file, Klaviyo will prompt you to map the columns in your file to the appropriate Klaviyo fields. This step is important because it ensures that the subscriber information is correctly imported into Klaviyo.

After you have completed the mapping, click on the “Import” button to start the import process. Klaviyo will display a progress bar to show the status of the import, and once the process is complete, your subscribers will be imported into Klaviyo.

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How to export subscribers from Klaviyo

Exporting subscribers from Klaviyo is just as easy as importing.

To start, log in to your Klaviyo account and navigate to the “Lists & Segments” tab. From here, click on the “Export List” button located in the upper right-hand corner of the screen.

Next, select the list that you want to export. If you have multiple lists, make sure you select the correct one.

Then, choose the fields that you want to include in the export. You can choose from various options such as email, first name, last name, and more.

Finally, click on the “Export” button to download the file. T

he file will be in a CSV format and can be easily opened in a spreadsheet program such as Microsoft Excel or Google Sheets. This makes it easy to manipulate the data or to use it in another platform.

  1. Navigate to your Lists & Segments tab
  2. Click into the list or segment of your choice 
  3. Select the Manage List dropdown
  4. Choose Export List to CSV 
  5. Choose whether you to export all properties associated with your contacts’ profiles, or just specific ones
Export User properties from Klaviyo

How long does it take for the list to export

It depends based on the size of the list or segment.

If you don’t see the export file appear immediately, within several minutes you should see the file appear as a download in your browser.

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Importing and exporting subscribers in Klaviyo is a simple process that can be done in just a few steps. This feature is essential for transferring subscriber information between different platforms or for backup purposes. With Klaviyo, you can easily manage your subscribers and ensure that their information is always up-to-date.

If you want o switch from Klaviyo to Vibetrace for better cost management, click here to read about the differences.

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