What is Remarketing?
- An online marketing technique that enables advertisers to reach out to visitors who already visited a website. It can be done through ads, emails, push notifications or any other way of contacting visitors
As explained above, retargeting (or remarketing) is simply the strategy of re-engaging with your visitors after they have visited your online site.
What is Demarketing?
- A type of marketing which discourages certain customers on a temporary or a permanent basis. This marketing is mainly applied on such products which are either harmful or very rare. Example: Tobacco, petroleum products, water, electricity etc