Oracle Eloqua is one of the top Cross Channel B2B Marketing Automation Tool.
But that makes it hard to use for ecommerce. Not to say there is no white-label option that you can get.
White labeling has become an important part of digital marketing because it is a more efficient and faster route to drive sales.
Vibetrace is the best choice for a white-label alternative to Oracle Eloqua.
Check out this article to find out why.
Overview of the Oracle Eloqua:
Oracle Eloqua is a marketing automation tool that can be used by both B2C and B2B marketers and organizations. They provide campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools to help your company grow.
If you want accurate data about your customers, Eloqua can help. They analyze your customer’s historical data and determine when you should send them emails, increasing your open rate.
Oracle Eloqua provides all the marketing automation tools for your company that can increase customer engagement and ROI.
For an enterprise, especially those looking to have an advanced CRM, Eloqua is incredible good. But if you are an online retailer, especially a very big one, you are out of luck.
You will miss features like: ecommerce analytics, product recommendations and many more that Vibetrace offers.
Challenges with Oracle Eloqua for Ecommerce
Undoubtedly, Oracle Eloqua is a good marketing automation tool; given its features, many users have praised and used it. However, they have issues that need to be fixed, just like any other software.
Oracle Eloqua campaign management solution, like the one offered by Vibetrace is part of Oracle Responsys Campaign Management.
Some of the areas they need to improve are:
UI/UX: The interface is not intuitive. Most users find it hard to navigate.
Template: There aren’t many templates for you to select from.
Oracle Eloqua White Label Alternative
Oracle Eloqua’s marketing automation software will undoubtedly assist you in increasing your income from digital marketing.
Prebuilt reports and dashboards are one of Oracle Eloqua’s best features. It allows you to easily understand and analyze important information by using filters. The dashboard employs metrics to allow you to easily compare the performance of your campaigns. Examples of metrics include inbound and outbound activities.
As Vibetrace values marketers and strives to provide the best service possible, it is transitioning to white-label software.
Vibetrace will guide you throughout your journey with them, whether you are a new or experienced marketer.
White Label Feature Comparison
Segmentation
Every marketer needs to segment their customers in order to learn about them and tailor products or services to their specific needs, which will drive sales. Both Oracle and Vibetrace provide advanced segmentation tools.
Oracle Eloqua segmentation allows you to organize data by profile, behavior, and transactional attributes, among others, to help you organize and manage your data more effectively. You can customize data objects or attributes, rename them, and do other things to suit your needs.
Vibetrace, on the other hand, includes built-in segmentation models for creating audiences and segmenting customers. The Basic Segmentation model is ideal for beginners because it segments customers based on personal information such as age, gender, location, and preference and behavior data such as interest, purchase history, carts, and wishlists.
The advanced segmentation model, ideal for e-commerce businesses, provides insight into how your customers interact with your campaign through RFM analysis, churn/retention modeling, and basket analysis for laser-focused campaigns.
With Vibetrace’s dynamic segmentation, you can target your customers with the appropriate campaign in real time based on their segment.
Landing Page
Landing pages are critical if you want to grow your email list. To capture the attention of your potential customers, it must be catchy and visually appealing. Fortunately, both Oracle Eloqua and Vibetrace have a feature for creating a landing page.
To assist you in creating dynamic, customized landing pages, Oracle Eloqua provides three landing page editors: the design editor, the source editor, and the classic design editor.
On the other hand, Vibtrace’s visual builder will assist you in creating your own creative landing page that will undoubtedly capture your attention. With Vibetrace’s professional email capture landing forms, you don’t have to create your own landing page from scratch.
They also allow you to launch surveys to collect feedback or responses from your customers, gather information, and improve your product or service
Oracle Eloqua Pricing and Plans
Oracle Pricing can be calculated and is determined by many factors. Here’s a PDF that you can follow to see how much you can get:
Disclaimer
Disclaimer: All third-party trademarks (including logos and icons) referenced on this page remain the property of their respective owners. Unless specifically identified as such, Vibetrace’s use of third-party trademarks does not indicate any relationship, sponsorship, or endorsement between Vibetrace and the owners of these trademarks. Any references by Vibetrace to third party trademarks is to identify the corresponding third party
