If you have your own fashion brand or you own a fashion store, growing your email list must be one of your top priorities as part of your marketing strategy.
Just as Coco Chanel said, “Fashion that doesn’t reach the streets is not fashion.” So, how do you do it? You ask.
Well, email marketing is your go-to solution to reach out to people and make more conversions that lead to an increase in sales.
Through email marketing, you can send customers subtle reminders about your products to get more leads, conversions, and referrals. But before that, you have to start building your email list!
In this article, you’ll learn the 5 different ways how to grow your subscribers that will be useful for your business in the long run. Let’s dig into it!
Why Do You Need To Build Your Email List?
Email marketing has proven to be the most effective and economical marketing method, as research shows that every dollar spent has a return on investment rate (ROI) of up to $45.
As a result, most marketers today use emails to distribute content to a wider audience. However, to get started with marketing emails, your brand needs to create a subscriber list.
A subscriber list, or an email list, is a collection of email addresses that you can accumulate from visitors or customers that are interested in receiving information about updates, deals, discounts, or any other details of your business.
Additionally, email marketing can be a powerful way for your fashion brands to show off your products and keep your customers updated. The method helps you expand your reach, boost engagement, and maintain a good ROI.
Building email lists also allow you to cater to new and existing customers. According to Insider Intelligence, the method is responsible for 81% of customer acquisition and 80% of customer retention. You can further leverage emails to encourage repeat purchases and referrals, thereby increasing customer loyalty and sales.
7 Ways to Grow Your Subscriber’s List
Before working on your email marketing strategies, you need a subscriber list. You can add more customers/ prospects to your email list by taking the following initiatives:
Create a Website Email Opt-In Form
An opt-in email form encourages site visitors to sign up for your emails/newsletters. The form collects critical customer data, such as name, email address, and demographic information, allowing brands to send personalized emails to the recipients. By signing up, the prospects consent to receive informational and promotional emails from your brand.
Make sure you offer an incentive that users can’t resist. This can include discount vouchers, buy-one-get-one-free offers, free shipping vouchers, exclusive deals, and more. Identify what your customers want, and use it to propel signups!
Host Promotional Giveaway Contests
You can harness the power of social media to grow your email lists. One of the most effective strategies is the use of promotional giveaways. These contests not only engage your customers but also encourage them to introduce your brand to their social circle.
However, if you want to use giveaways to increase your email list, you can try to create a post for promotional giveaways such as discount vouchers, gift basket, and even prizes for your first 10 emaiil subscribers.
One tip to keep in mind, make sure you use hashtags and other relevant keywords to increase visibility.
Engaging Discounts and Promotional Giveaway Options
You can leverage these discounts and promotional giveaway options to make email subscription fun for your customers.
Here are some suggestions you can try:
Spin the Wheel Widget
Spin the wheel widget is one of the effective ways to retain customers’ interest in your products. Your site visitors can win a discount voucher or a free product after submitting their email addresses. The best time to place this widget is when visitors have spent a specific amount of time on-site or when they are about to leave the site.
Scratch Campaigns
Scratch campaigns are based on scratch-off discount cards that appear after users have spent some time browsing the website. You can use it to trade customers’ email addresses for a discount card.
Product Giveaway Contests
Try to doing some contests! You can harness this technique to increase your email list as well as your consumer rate. So, start a campaign and ask the target audience to provide email addresses to enroll in the contest. Make sure to market the contest on social media and run a banner on your website to promote the giveaway contest.
Build Your Social Media Presence
A study shows that nine out of 10 online shoppers buy from companies they follow on social media. So build your social media presence by publishing insightful posts, engaging content, and visually-striking product photos.
Once you have a customer base that follows your brand to gain fashion insights and buy products, you can present the opt-in form to collect emails. Pin the form to your profile page or fix a signup button that automatically leads to the form.
Launch Referral Programs
Referral programs create 30% more convertible leads than other marketing channels. So, why not use it to get promising subscribers for your mailing list?
You can create a milestone referral system that encourages customers to meet specific milestones to cash in on rewards. For example, customers that refer your brand and promote three email signups may receive a 10% discount, whereas a customer that entices five email signups can benefit from a 20% discount.
Point of Sale (POS) Email Collection
You can use the Point of Sale (POS) email collection to ensure that customers input their email addresses before checkout to automatically become a part of your mailing list. This initiative can also help you collect important customer data, such as their preferences, which you can later use to send customized emails.
Strategically Placed Pop-ups
Website pop-ups are one of the best ways to ask visitors to your website to sign up on your mailing list! So, use this technique to gain new email subscribers by placing pop-ups on certain points on your website. This helps you convince your site visitors to sign up for your newsletters.
Here are some types of pop-ups which you can use:
Overlays On Entry: Place an eye-catching pop-up as soon as a visitor opens lands on your homepage.
Exit Intent Pop-ups: Make a promotional offer and collect the email address when a user is about to leave your site.
User Inactivity Pop-ups: Use a discount offer to collect email addresses and reawaken visitors’ interest in your product
Back in Stock Reminders: Don’t let potential customers slip through your fingers. Ask them to leave their email so they can learn when the item is back in stock.
Save Your Cart Pop-ups: Remind users to provide their email to save their cart for later.
Discount Pop-ups: Convince customers to provide email in exchange for a discount voucher.
Product to Cart Pop-ups: Each time customers add products to their cart, notify them to subscribe to your newsletter and receive emails about related articles and exclusive stock.
Thank You Pop-ups: Thank your customers after they have completed a specific action on your site. Make sure to include an email subscription reminder with it.
404 Error Page Pop-Ups: Don’t let your customers leave disappointed in your website. Display email subscription pop-ups on 404 pages and ask them to sign up to receive emails about similar products.
The Bottom Line
Building your email list is the first step to making exceptional email marketing in the future.
Take note that emails can be a great way to generate leads and increase conversions. Although, before creating your email strategy, you need to have a healthy list of subscribers. It is important to clean your email list to remove dead and inactive subscribers from your list.
Additionally, it’s best to choose the right email marketing automation software for your business to get you started. Here at Vibetrace, we made sure that we cater all the needs of our client’s with the incredible featutres that our email marketing automation has.
Work with us and together let’s build your mailing list so you can plan out the best email marketing strategy!
