Newsletter Ideas Cheat List

If you’ve ever been desperately searching for newsletter ideas that will engage your audience and drive results, this article should be a lucky find!

This cheat sheet is your one-stop shop for inspiration, packed with a variety of newsletter ideas – each structured for maximum impact.

We’ll break down each idea into key components, including the title, a concise explanation, the ideal subscriber segment for optimal targeting, the desired outcome for your email, and a relevant link to drive action.

Consider it your secret weapon for crafting captivating newsletters that resonate with your audience and keep them coming back for more.

Let’s dive in and discover how to transform your newsletter strategy from bland to brilliant!

Product Launch

Idea: Introducing the new arrivals (by group of products or individual products)

Segment: Most Engaged Segment / Can separate between Non-Buyers and Buyers for more specific message

Objective: Order on the new drop / product

Link to: Collection Page or Product Page

Example email: New colorways for the seasonYou are receiving this email because you are signed up to receive VEJA STORE communications. This message was sent by VEJ

https://app.mailboard.com/share/e/C5tFd3Qoe9g0

Best Sellers on First Purchase

Idea: Presenting the Top 6 Best Selling products in First Purchase

Segment: Engaged Non-Buyers

Objective: Get the First Order

Link to: Specific Bestseller Page

Example email: Discover our curated selection of bestsellers from the spring-summer ’24 collection.

https://app.mailboard.com/share/e/dz5JEk8W8Xwi

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Cross-selling based on past order

Idea: Cross-sell one-time buyers with another product or category (ex: T-Shirts for Shirts buyers)

Segment: One-Time Buyers who ordered in the last 90 days excl past 15 days.

Objective: Get a Second Order

Link to: Specific Collection Page

Example email: From AGOLDE and Andersson Bell to House of Sunny and pushBUTTON, here are some highlights from our curated range of denim pieces.

https://app.mailboard.com/share/e/dR20fnCSYySe


Style Finder

Idea: Create Collections based on Styles or Personalities

Segment: Past 30 days sign-ups Non-Buyers

Objective: Get the First Order

Link to: Specific Collection Pages

Example email: Need help to choose? We’ve got you…

https://app.mailboard.com/share/e/W57nYe5EoPg9


Launch Teaser

Idea:Tease the upcoming new launches

Segment:Buyers who haven’t ordered in the past 30d + Engaged Non-Buyers

Objective:Engagement

Link to:Nothing Special

Example email:

https://app.mailboard.com/share/e/Ff5beA3oop5j


Staff Picks

Idea:Showcase your Team favourite items

Segment:Buyers who haven’t ordered in the past 30d + Engaged Non-Buyers

Objective:Click Rate and Order

Link to:Specific Products

Example email:

https://app.mailboard.com/share/e/A9NoBM1Bp8u5


Colour Specific

Idea:Showcase a Specific Colour Style

Segment: Buyers who haven’t ordered in the past 30d + Engaged Non-Buyers

Objective:Order

Link to:Specific Colour Collection

Example email:

https://app.mailboard.com/share/e/fZsFq4zuVu5W

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Travel Essentials

Idea:Holiday season is coming, so highlight some essentials to travel or to wear during holidays

Segment: Buyers who haven’t ordered in the past 30d + Engaged Non-Buyers

Objective:Order

Link to:Specific Collection

Example email:

https://app.mailboard.com/share/e/TvCw9hsMUBDr


Free Shipping

Idea:Need a push? Offer Free Shipping for a limited time

Segment: Buyers who haven’t ordered in the past 30d + Engaged Non-Buyers

Objective:Order

Link to:Main Collections

Example email:

https://app.mailboard.com/share/e/6vvZrlGC6DY8


Specific Product Feature

Idea:Your items don’t need ironing? Are sweatproof? Give superpowers? Highlight what they do

Segment:Engaged Non-Buyers

Objective:Order

Link to:Specific Collection

Example email:

https://app.mailboard.com/share/e/TPYZzixFvmjy


More about your brand

Idea:Made for people who just discovered your brand. Can be included in your Welcome Flow too.

Segment:Past 30 days sign-ups Non-Buyers

Objective:Order

Link to:Specific Collection

Example email:

https://app.mailboard.com/share/e/AIVsle5i8pAu


Social Proof

Idea:Reassure new users that they can trust your products and brand

Segment:Past 30 days sign-ups Non-Buyers

Objective:Order

Link to:Specific Collection

Example email:

https://app.mailboard.com/share/e/gb9NAml8LhvK


Educational

Idea:You have a very niche brand and want to share some tips with your users? Then Educational newsletters are a must.

Segment:Engaged Buyers and Engaged Non-Buyers

Objective:Engagement

Link to:Blog Post or Download Link

Example email:

https://app.mailboard.com/share/e/MWMVLy6YXddy


Last Units / Low Inventory

Idea:Alert people interested in a product about its low inventory

Segment:Viewed or Added Product to Cart in past 30 days and didn’t order

Objective:Order

Link to:Product Page

Example email:

https://app.mailboard.com/share/e/REXYPNWj7RL0


Q&A / Artist Invitation

Idea:You did a collaboration with an artist or just want some lifestyle content? Q&As are great

Segment:Engaged Buyers and Engaged Non-Buyers

Objective:Engagement / Order if product or collection involved

Link to:Blog Post or Specific Collection

Example email:

https://app.mailboard.com/share/e/UvftoHQKHLL1

This post is based on the Linkedin Post by Nicolas Moulin.

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