What Zero Party data points should I be collecting? 9 questions to ask
This post was created based on a Linkedin Post from Josh Tay. Every expert is …
Zero Party Data
Our best articles on this topic:
How to use Zero Party Data in Email Marketing
Zero-party data refers to information intentionally and proactively shared by a customer with a brand, …
Mastering Preference Centres. Ultimate Guide for Email Engagement
Introduction Sending emails to your customers can make them feel overwhelmed, which may make them …
Importance of Zero-Party Data & How to Make Profits from it
Zero-party data has always been a valuable source of reliable user information. With the shift …
Zero- And First-Party Data: Importance and Time-Tested Implementation Strategies
Customer data is gold. While it’s a valuable commodity in e-commerce, the manner in which …
