If you’ve ever been desperately searching for newsletter ideas that will engage your audience and drive results, this article should be a lucky find!
This cheat sheet is your one-stop shop for inspiration, packed with a variety of newsletter ideas – each structured for maximum impact.
We’ll break down each idea into key components, including the title, a concise explanation, the ideal subscriber segment for optimal targeting, the desired outcome for your email, and a relevant link to drive action.
Consider it your secret weapon for crafting captivating newsletters that resonate with your audience and keep them coming back for more.
Let’s dive in and discover how to transform your newsletter strategy from bland to brilliant!
Product Launch
Idea: Introducing the new arrivals (by group of products or individual products)
Segment: Most Engaged Segment / Can separate between Non-Buyers and Buyers for more specific message
Objective: Order on the new drop / product
Link to: Collection Page or Product Page
Example email: New colorways for the seasonYou are receiving this email because you are signed up to receive VEJA STORE communications. This message was sent by VEJ
https://app.mailboard.com/share/e/C5tFd3Qoe9g0
Best Sellers on First Purchase
Idea: Presenting the Top 6 Best Selling products in First Purchase
Segment: Engaged Non-Buyers
Objective: Get the First Order
Link to: Specific Bestseller Page
Example email: Discover our curated selection of bestsellers from the spring-summer ’24 collection.
https://app.mailboard.com/share/e/dz5JEk8W8Xwi
Cross-selling based on past order
Idea: Cross-sell one-time buyers with another product or category (ex: T-Shirts for Shirts buyers)
Segment: One-Time Buyers who ordered in the last 90 days excl past 15 days.
Objective: Get a Second Order
Link to: Specific Collection Page
Example email: From AGOLDE and Andersson Bell to House of Sunny and pushBUTTON, here are some highlights from our curated range of denim pieces.
https://app.mailboard.com/share/e/dR20fnCSYySe
Style Finder
Idea: Create Collections based on Styles or Personalities
Segment: Past 30 days sign-ups Non-Buyers
Objective: Get the First Order
Link to: Specific Collection Pages
Example email: Need help to choose? We’ve got you…
https://app.mailboard.com/share/e/W57nYe5EoPg9
Launch Teaser
Idea:Tease the upcoming new launches
Segment:Buyers who haven’t ordered in the past 30d + Engaged Non-Buyers
Objective:Engagement
Link to:Nothing Special
Example email:
https://app.mailboard.com/share/e/Ff5beA3oop5j
Staff Picks
Idea:Showcase your Team favourite items
Segment:Buyers who haven’t ordered in the past 30d + Engaged Non-Buyers
Objective:Click Rate and Order
Link to:Specific Products
Example email:
https://app.mailboard.com/share/e/A9NoBM1Bp8u5
Colour Specific
Idea:Showcase a Specific Colour Style
Segment: Buyers who haven’t ordered in the past 30d + Engaged Non-Buyers
Objective:Order
Link to:Specific Colour Collection
Example email:
https://app.mailboard.com/share/e/fZsFq4zuVu5W
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Travel Essentials
Idea:Holiday season is coming, so highlight some essentials to travel or to wear during holidays
Segment: Buyers who haven’t ordered in the past 30d + Engaged Non-Buyers
Objective:Order
Link to:Specific Collection
Example email:
https://app.mailboard.com/share/e/TvCw9hsMUBDr
Free Shipping
Idea:Need a push? Offer Free Shipping for a limited time
Segment: Buyers who haven’t ordered in the past 30d + Engaged Non-Buyers
Objective:Order
Link to:Main Collections
Example email:
https://app.mailboard.com/share/e/6vvZrlGC6DY8
Specific Product Feature
Idea:Your items don’t need ironing? Are sweatproof? Give superpowers? Highlight what they do
Segment:Engaged Non-Buyers
Objective:Order
Link to:Specific Collection
Example email:
https://app.mailboard.com/share/e/TPYZzixFvmjy
More about your brand
Idea:Made for people who just discovered your brand. Can be included in your Welcome Flow too.
Segment:Past 30 days sign-ups Non-Buyers
Objective:Order
Link to:Specific Collection
Example email:
https://app.mailboard.com/share/e/AIVsle5i8pAu
Social Proof
Idea:Reassure new users that they can trust your products and brand
Segment:Past 30 days sign-ups Non-Buyers
Objective:Order
Link to:Specific Collection
Example email:
https://app.mailboard.com/share/e/gb9NAml8LhvK
Educational
Idea:You have a very niche brand and want to share some tips with your users? Then Educational newsletters are a must.
Segment:Engaged Buyers and Engaged Non-Buyers
Objective:Engagement
Link to:Blog Post or Download Link
Example email:
https://app.mailboard.com/share/e/MWMVLy6YXddy
Last Units / Low Inventory
Idea:Alert people interested in a product about its low inventory
Segment:Viewed or Added Product to Cart in past 30 days and didn’t order
Objective:Order
Link to:Product Page
Example email:
https://app.mailboard.com/share/e/REXYPNWj7RL0
Q&A / Artist Invitation
Idea:You did a collaboration with an artist or just want some lifestyle content? Q&As are great
Segment:Engaged Buyers and Engaged Non-Buyers
Objective:Engagement / Order if product or collection involved
Link to:Blog Post or Specific Collection
Example email:
https://app.mailboard.com/share/e/UvftoHQKHLL1
This post is based on the Linkedin Post by Nicolas Moulin.
