As businesses continue to explore the ever-evolving digital landscape, the importance of aligning with the industry’s pulse becomes more critical than ever. Across Austria, Switzerland, and Germany – the DACH region – numerous e-commerce, digital marketing, and advertising events and conferences serve as dynamic platforms for professionals to learn, network, and garner innovative insights.
They present windows into the future of the digital world, opening opportunities to engage with leaders, trendsetters, and burgeoning start-ups alike.
From summits highlighting cutting-edge e-commerce strategies to conferences dissecting the latest marketing trends, these events are pivotal in shaping the DACH region’s digital direction.
We aim to shed light on the must-attend events that could be the catalysts for your brand’s next big leap. So whether you’re a seasoned industry expert or a digital novice enthusiastic about boosting your knowledge, join us as we journey through the year’s most anticipated e-commerce, digital marketing, and advertising events across the DACH region.
The opportunities to redefine success in the digital era are vast, and they begin here. Welcome to your ultimate guide – let’s delve in.
Digital Marketing Events
As technology evolves, so does the landscape of digital marketing. These events provide excellent opportunities to learn new strategies, gain industry insights, meet thought leaders, and get inspired. Whether you’re a seasoned veteran or a beginner in the industry, our curated list will help you find the perfect events that align with your goals.
Events in Switzerland
| Event Name | Description | Date | Location | Social |
| ICOMB 2024 | ICOMB-24 are committed to showcasing the latest innovations, trends, and issues across a variety of disciplines, making it an exceptional interdisciplinary platform for attendees. | February 14, 2024 | Geneva | |
| Digital Marketing Days | An annual event focusing on digital marketing, strategy, innovation, and trends in Lausanne. | TBA | Luzern |    |
| NOAH Conference | The NOAH Conference aims to serve as a physical and digital platform for collaboration for all stakeholders groups in order to make a lasting and quantifiable impact on the world. | 13-14 Dec | Zurich | |
| e-Luxury Summit | E-LUXURY is an exclusive event focused on how top luxury brands are embracing digital technologies to meet the demands of the next generation of consumers. The event addresses the growing interest in experiential luxury, sustainable practices, and inclusivity, particularly among Millennials and Gen Z. | 26 Nov | Lausanne | |
| Digital B2B Forum 2024 | The Digital B2B Forum association hosts the forum and related events in Switzerland, serving as an innovation platform for collaborative B2B digitization. It encourages an open exchange between businesses, organizations, and individuals to digitize trade processes and interfaces. | 24 Okt | Zurich | |
| Swiss Marketing Arena | the Swiss Marketing Club Schaffhausen will debut the ‘Marketing Stars’ awards at the Swiss Marketing Arena. The Marketing Arena will also feature live voting for the Marketing Star Schaffhausen 2024 from a selection of surprise candidates who have achieved remarkable feats in marketing within or for Schaffhausen. | 6 Nov | Schaffhausen | |
| Swiss Marketing Forum | The Swiss Marketing Forum (SMF) serves as a prominent real and digital hub for up-to-date, practical sales, and marketing expertise. By hosting economically relevant events, forums, and platforms, the SMF facilitates connections among marketing specialists and fosters long-lasting business relationships. | – | Steinackerstrasse | |
| Swiss Martech Summit | Swiss Martech Summit focuses on Marketing Technology that can bring it results for digital businesses. | May 28, 2024 | Winterthur | |
Events in Germany
| Event Name | Description | Date | Location | Social |
| d3con | “d3con is the largest conference tackling the future of digital advertising” | March 12-13, 2024 | Hamburg | |
| Online Marketing Conference | OMKMS promises a great transfer of knowledge that will take you a long way in your daily online marketing life. Take advantage of the opportunity to network with online marketing experts and online marketing managers from many of the region’s most important companies | April 18, 2024 | Munster | |
| Contra | Contra provides you with inspiring content and exciting atmosphere of togetherness! Learning to love successful marketing again: top experts’ latest AI marketing strategies. Lively discussions with like-minded individuals and major brands | June 5-6, 2024 | Dusseldorf | |
| Digitale Kundenerfahrung | The Leading conference for innovative digital customer experiences and digital marketing best practices. | June 6-7, 2024 | Frankfurt | |
| Dmexco | An annual digital marketing expo and conference | September 18-19, 2024 | Cologne | |
| Big-Data.AI Summit | The Big-Data.AI Summit 2024, Europe’s foremost conference on applying artificial intelligence and big data in business aims to bridge the gap between proof-of-concept and value-generating applications in new technologies. | September 25-26, 2024 | Kosmos Berlin | |
| HORIZONT Digital Marketing Days | The annual meeting caters to advertising, marketing, and service professionals who engage with digital marketing and moving images in their daily work. | October 9-10, 2024 | Gastwerk, Hamburg | |
| Black Forest Space | The DIGITAL X brings the top digitization topics, exciting innovations, a national partner network, and top-class speakers to the decision-makers. | October 10-11, 2024 | Offenburg, Baden-Württemberg | |
| App Promotion Summit | Learn growth marketing strategies and tactics directly from Europe’s top app growth experts. | TBA | Berlin | |
| Digital X 2024 | The DIGITAL X brings the top digitization topics, exciting innovations, a national partner network and top-class speakers to the decision-makers. | TBA | Köln | |
Events in Austria
| Event Name | Description | Date | Location | Social |
|---|---|---|---|---|
| ICOMB 24 | ICOMB-24 are committed to showcasing the latest innovations, trends, and issues across a variety of disciplines, making it an exceptional interdisciplinary platform for attendees. | January 2, 2024 | Salzburg | |
| Fifteen Seconds | “Europe’s Festival for curious minds” make meaningful connections, and help shape the future of organizations and themselves through Fifteen Seconds. | June6-7, 2024 | Graz | |
| Digital Leadership Forum 2024 | Workshops, talks, discussions, and side events on the use of AI, digital communications, the future of hybrid work, digital equality, social media, corporate culture, and leadership will be held over the course of two days. | 18-19 Sept | Vienna | |
Events & Conferences for E-commerce
Embark on a journey through the world of e-commerce with our succinct list of must-attend events in the Dach region! Stay in the know, learn from industry experts, and uncover the latest trends that will influence your growth strategy. Let’s see how retail can grow by learning from people during these events.
Germany – E-commerce Events
| Event Name | Description | Date | Location | Social |
| Savant eCommerce Berlin | Savant eCommerce Berlin offers you the chance to network with senior personnel in your industry and stay abreast of the newest advancements and most pressing trends. | January 24-25, 2024 | Berlin | |
| eCommerce Berlin | B2B Expo & Conference for e-commerce service providers | February 22, 2024 | Berlin | |
| Sales Summit | The Sales Summit is the new trade fair and conference for digitalization and innovation in sales. | April 24-25, 2024 | Hamburg | |
| e-Commerce Day 2024 | e-Commerce Day is a dynamic trade fair that brings together individuals dedicated to the e-commerce industry. The event I includes inspiring lectures, practical master classes, and valuable networking opportunities, celebrating the industry commitment and innovation. | April 26, 2024 | Cologne | |
| OMR Festival 2024 | OMR festival is an annual event by OMR showcasing the latest industry trends and innovations. It brings together experts, marketers, and enthusiasts for insightful discussions, inspiring keynotes, workshops, and networking opportunities | May 07 – 08, 2024 | Hamburg | |
| SCORE! | The SCORE! is not a sales event, but a conference worthy of the name, industry panels, interviews, and in-depth master classes. | May 29, 2024 | Winterthur | |
| Growth Marketing Summit | As the largest digital growth and optimization conference in Europe, they bring together global optimists who share similar goals. Discuss subjects that are affecting the digital world and take in lectures from experts. | June 19, 2024 | Frankfurt | |
| Savant eCommerce | Flexible and convenient omnichannel shopper journeys, and quick low-priced delivery, to win customers in a growing market | 7-8 Oct | Munich | |
| White Label World Expo Europe | Identifying opportunities such as a niche or gap in the market is vital when considering your product category. Hear about the hottest products, the latest innovations, and the best online selling techniques to steer you toward business growth. | 21-22 May | Frankfurt | |
| Digital Grocery Summit Germany 2024 | Don’t pass up the chance to interact with, learn from, and network with the leading grocery retailers, brands, and industry experts while also securing a piece of the fastest-growing market in the online grocery industry. | 14 Nov | Hamburg | |
| eCommerce Summit | The eCommerce summit regularly convenes a variety of experts in eCommerce, online marketing, eCommerce law, and finance, connecting them with local online retailers and entrepreneurs. | – | Frankfurt | |
| E-Commerce-Tage online | At E-Commerce Days online, participants can enjoy three days of practical lectures and discussions with experienced retail experts, all free of charge. Expect exciting tips, valuable insights, and strategies to enhance your business model, along with networking opportunities. | – | Online | |
| Shopware Community Day 2024 | Experience laser-focused content from this year’s Merchant Day and Developer Day online event. Explore valuable insights, knowledge-sharing, and captivating presentations from the Shopware Community Day 2024, staying ahead in the fast-paced world of e-commerce. | 15-16 May | Duisburg | |
Austria – E-commerce & Conferences for E-commerce
| Event Name | Description | Date | Location | Social |
|---|---|---|---|---|
| eCommerce Day 2024 | eCommerce Day 2024 in Ariana Vienna successfully provided a captivating platform for companies, experts, and eCommerce enthusiasts to discover the latest trends and developments in the industry. | June 13, 2024 | Vienna | |
| E-Commerce Initiative Austria | At the event, Josef Grabner from Link Mobility will discuss “Conversational Commerce” and its impact on customer satisfaction and sustainable sales using messenger services like WhatsApp and SMS in various B2C scenarios. The study developed in collaboration with ECC KÖLN will provide valuable insights into optimizing customer journeys and engaging with the target audience effectively. | TBA | Vienna | |
Switzerland – Events & Conferences for E-commerce
| Event Name | Description | Date | Location | Social |
|---|---|---|---|---|
| ERTL-YANG Leader Summit | Get insights and discuss strategies and operations, business transformation, predictive analytics, and the future of the digital enterprise. | March 7, 2024 | Zurich | |
| SCORE! Swiss Conference for Retail and E-commerce | Unlike a sales-driven event, SCORE! is a conference that truly lives up to its name, offering industry panels, interviews, and in-depth master classes. The conference places a strong emphasis on the power of experience, providing insights and knowledge shared by industry experts for the benefit of the entire community. | May 29, 2024 | Zurich | |
Advertising Events & Conferences
Step into the thrilling arena of advertising with our curated list of events! Discover emerging trends, connect with industry leaders, and spark innovative ideas that will propel your campaigns. There is no business without advertising, so our list can definitely help you.
Advertising events in Austria
| Event Name | Description | Date | Location | Social |
|---|---|---|---|---|
| ICCPMA 2024 | (ICCPMA) aims to bring everyone together to exchange and share their experiences and research results on all aspects of Consumer Psychology, Marketing, and Advertising. | June 21-22, 2024 | Vienna | |
| SEOkomm | Chatting, laughing, having fun. At SEOkomm you can learn from others in a friendly atmosphere. Discuss with industry experts. Bring in your knowledge. Exchange ideas with others. Find solutions for your business. Make contacts. Start cooperations. | TBA | Salzburg | |
Advertising events in Germany
| Event Name | Description | Date | Location | Social |
|---|---|---|---|---|
| Best of Events International 2024 | Every year, numerous national and international exhibitors from all key areas of experiential marketing presented themselves to over 10,000 trade visitors from the industry at BOE INTERNATIONAL | January 17-18, 2024 | Dortmund | |
| TactixX | The event gathers influential speakers on the main stage to share their knowledge with attentive listeners. The conference offers opulent gastronomic catering, ensuring participants are energized for the subsequent evening event. | July 16, 2024 | Munich | |
| SEODAY Cologne | The primary goal of SEODAY is to offer practical knowledge in the search engine optimization to its participants.Throughout the event, attendees have the opportunity to attend selected lectures, where they can gain valuable tips and tricks related to SEO for a full day. | November 07, 2024 | Cologne | |
Switzerland – advertising events
| Event Name | Description | Date | Location | Social |
|---|---|---|---|---|
| ICCPMA | (ICCPMA) aims to bring everyone together to exchange and share their experiences and research results on all aspects of Consumer Psychology, Marketing, and Advertising. | January 14-15, 2024 | Zürich | |
| DEX24 Conference | The major Swiss Digital Marketing Day will take place with the DEX24 CONFERENCE. The conference offers exciting keynotes, masterclasses, and workshops by top speakers on highly relevant topics in digital marketing. It is organized by IAB Switzerland. More information will be available soon on this page and in the DEX NEWSLETTER. | TBA | Zürich | |
