Adobe Campaign Alternative
Here’s why we consider Vibetrace a better alternative to Adobe Campaign
Adobe offers two version of it’s Campaign offering: Standard and Classic
Vibetrace combines the best features from both for enterprise businesses.
What makes a better alternative to Adobe Campaign?
Adobe Campaign is powerful marketing orchestration software that starts with a strong foundation in data and automation capabilities.
Adobe Campaign Standard is the cloud solution compare to Adobe Campaign Classic where data can stay on-premise (therefore self hosting the platform)
Vibetrace comes with the possibility for enterprise customers to be installed on-premise or in private clouds owned by the company.
While Adobe Campaign can build powerful automation workflows using a drag&drop editor, similar functionalities can be done using Vibetrace custom deployments and through managed services, therefore making it a great Adobe Campaign Alternative.
Vibetrace is built and works amazing for larger contacts lists, custom data flows and integration needs. You can a dedicated team that you can use for building the data strategy needed for your company.
Vibetrace also provides default customer segments and data collection tools that provide better real-time marketing needs for your campaigns.
Unique Features compared to Adobe Campaign Classic&Standard
Marketing Automation is not only about email and SMS. It starts with a Customer Data Platform and gives you unlimited personalization option for your omni-channel initiatives. Here’s our high-level features that Adobe Campaign does not provide:
Bring your own provider
You can configure and Email/SMS or other Marketing Channel (custom) to deliver messages for selected audiences.
Built-in ESP means no email is processed outside your own infrastructure if needed.
True Web
Personalization
Very powerful web personalization, including updating existing site content automatically.
Possible using advanced user segmentation, with over 100 conditions available.
Product recommendations for email and onsite
Product recommendations increase average order value and guide customers to purchase.
Use them both on the website and also within emails with over 12 predefined algorithms.
Webpush notifications
When we talk omni-channel we are serious about that. Email and SMS are good, but not enough.
Vibetrace also provides webpush notifications using Google Firebase automatically on your website.
Ecommerce Integration
Customer Database allows for very advanced queries integrated with Ecommerce Catalogue.
Dynamic Segments are part of our modern data platform to power marketing audiences.
Want to know more?
Fully customizable, also providing dedicated instances.
Let’s discover a better Adobe Campaign alternative together.
Customer Data Platform
Vibetrace has a powerful customer platform behind it. Adobe Campaign might be more powerful for certain use cases, but share some similarities:
Extensible User Profile data with 360 view
Website and ecommerce activity events
External integrations possible.
Advanced customer segmentation and dynamic segments
Marketing Automation
Email, SMS and webpush are built out of the box
More than one ESP. We integrate with Sendgrid, Sparkpost, Mailgun, Amazon SES and not only
Bring your own provider, be it for SMS, email or any other communication channels
Powerful automation flows, with an integrated approach: site, email, sms, push, advertising
A/B testing is part of our core. Try it everywhere.
Omni-channel marketing
Personalize website customer journey with popups, messages
Embed product recommendations onsite and in email
Collect zero party data with polls and surveys
Launch personalized campaigns with a fully featured solution
Better pricing then Adobe Campaign
While Adobe provides a beast that can power almost any enterprise marketing automation needs, Vibetrace is focused on Consumer Businesses and it’s much more flexible in terms of pricing and licenses.
Also, it can run on dedicated infrastructure or customized for any cloud provider: Amazon, Google, Azure or even Digital Ocean.
We don’t charge for number of contacts. Also number of sent emails is not relevant if you plan to use your own ESP.
Fair pricing for enterprise marketing automation solution should be based on active users. If pricing is important for your marketing automation software, then you need to consider Vibetrace as a good Adobe Campaign alternative.
It comes with a dedicated team of Architects, Developers and Marketing Operations.
*Adobe, Adobe Campaign, Adobe Campaign Classic / Standard are trademarks owned by Adobe.
Must-have Features to grow your business
Email Marketing
Create better emails, including personalization and product recommendations. All delivered to Inbox using Smart Deliverability.
Marketing Automation
Create 360 degrees customer profiles and give unique experiences to every visitor. Omni-channel messages are perfectly timed and targeted for increased conversions.
SMS Marketing
SMS Marketing is growing, so your business should use it. Drive more dollars to your pockets using personalized text-message automations.
Real-Time Data
Not only we collect data in real-time automatically, but this is used in your marketing efforts. We combine information from marketing campaigns, website, ecommerce catalogue and user attributes.
Multi Variate Testing
Every campaign is built with A/B test in mind. So you can start testing anything from email subject lines, email service provider up to smart popups, product recommendations algorithms or visuals.
Data Integrations
Integrate easily with any ecommerce platform to collect data for our customer database. Also import custom files or export generated data to other software for an integrated data architecture.
Dynamic Segments
We not only collect data from anywhere. We analyze, clear, enhance and transform it in order to have real-time dynamic segments available at any moment.
Customer Database
You get built-in Customer Data Platform with all needed information: from behaviour, purchases, site
Ecommerce Analytics
Want to have best products or most added to cart added to your emails? Or what are people searching for on your website? Easy to find out and use in marketing.
Polls & Surveys
Collect zero-party data with our polls and surveys feature. Use answers to segment users and retarget or market to them again.
Intelligent Popups
Capture more emails to increase lists, decrease abandoned carts, or guide users to specific actions with intelligent triggered popups and onsite messages.
Product Recommendations
Smart Product Recommendations drive more user engagement and finally more sales and profits. Embed Intelligent Algorithms into emails, website or any marketing campaign.
Landing Pages
Dedicated landing pages to support marketing in attracting more leads, collect email subscribers
Facebook Ads
Build dynamic audiences, create product campaigns and dynamic ad-sets for attracting new traffic or retargeting clients about to leave your business.
Bring your own Provider
Don’t rely on a single ESP. Reuse existing email/SMS providers, if you already have or A/B test deliverability with any service providing APIs.
