The food and nutrition industry, also known as the dietary supplement industry, has experienced incredible growth in the market due to consumers’ increased awareness of their personal health and well-being.
It is anticipated that this growth will continue, with the industry expected to reach USD 239.4 billion in 2028, up from USD 167.5 billion in 2023.
In fact, the rising demand for fitness centers, health clubs, and gyms is one of the driving factors behind this industry’s continued expansion, as consumers incorporate these food supplements into their health programs.
As an e-commerce business, it is essential to know how to target these consumers and make them part of your community, enabling you to keep them updated through emails and other communication channels.
On a simple note, you must increase your email subscribers, to begin with an extraordinary change for your brand’s marketing.
Why You Need to Build Your Email Subscribers
The food and nutrition industry isn’t a hard niche, to begin with, but you need the right strategies to ensure you make the most of every penny you spend on your brand’s marketing.
It’s also probably not new to you that email marketing is known to be one of the most effective marketing channels for every e-commerce store. This direct way of communicating with your potential customers is more likely to interest them in what you have to offer in the market.
Building your email list will help you in the future to set up better campaigns that specifically fit the interests of your subscribers.
Additionally, having a clean and substantial email list will allow you to keep the people who joined your community updated with the latest products, discount promotions, product information, and much more.
Take note that the purchasing time frame for food and nutrition products is more likely to be a month or even less so keeping your subscribers updated with all your promotions is a very strategic idea that will help your business grow.
Food and Nutrition Store Email Building Smart Strategy Using AIDA Framework
Email list building means increasing your email subscribers and keeping them connected, which you can achieve by using pop-ups on your pages, gathering emails after the checkout process, and offering free resources in exchange for email addresses.
However, this may not always be as easy as it sounds; proper planning is essential!
You need a framework like AIDA to build a smart strategy for creating a substantial email list. The AIDA framework stands for Attention, Interest, Desire, and Action.
Here’s how you can do it for your food and nutrition store:
To detect such behaviour you need a marketing automation platform with customer data platform included.
Attention
The first thing to do is grab your readers’ attention with a catchy subject line and preheader text once they subscribe. This should be something eye-catching and relevant to your subscribers’ interests.
Highlight a unique selling point or a limited-time offer to entice the reader to open the email.
For example, use this subject line for your store: “Unlock Your True Health Potential with Our Exclusive Superfood Sale.”
Interest
Once you have your subscribers’ attention, focus on creating interest by providing valuable and relevant content.
Showcase your most popular food and nut products, along with their benefits. Use engaging visuals and persuasive copy to keep the reader interested.
For example, you can include images of popular food and nutrition products that your previous customers love.
Desire
After capturing interest, build desire by highlighting the unique selling points and benefits of your products.
Show how your product can solve your target audience’s problems or enhance your subscribers’ well-being. Use testimonials, reviews, and success stories to add credibility and trust.
For instance, you may include a testimonial or success story from a satisfied customer. You may also add images or videos alongside the testimony.
Action
The last stage is to prompt action by including a clear and compelling call-to-action (CTA).
Encourage your new subscriber to make a purchase, sign up for a subscription, or take advantage of a limited-time offer. Ensure the CTA stands out and is easy to follow.
For instance, you can write a message like this: “Ready to experience the incredible benefits of our premium food and nutrition products? Don’t wait! Shop now and enjoy an additional 10% off your first order using the code HEALTH10 at checkout. Offer ends [expiry date].”
One thing to remember is that email building doesn’t only focus on gathering emails alone but also on being able to maintain the number of subscribers so that consumers don’t easily unsubscribe or get disconnected from the brand.
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Email List Building Checklist for Food And Nutrition Store
Are you still feeling overwhelmed?
Don’t worry if it’s a bit hard to think about strategizing! Here is a checklist you can implement for email building:
Here’s how you can maintain your list, keep your subscribers attached to your brand, and grow your mailing list
Choose an Email Automation Platform: Choose a reliable email marketing service like Vibetrace that meets your needs. Other popular options include Mailchimp, Constant Contact, AWeber, or ConvertKit.
Create an Engaging Lead Magnet: To entice visitors to join your email list, provide a valuable incentive. This could be a free e-book, recipe book, discount, or exclusive food and supplement content.
Design Eye-Catching Opt-in Forms: Set up an eye-catching and easily accessible opt-in form on your website, landing pages, and social media channels. Optimize them for mobile devices as well.
Segment Your Email List: Subscribers can be grouped based on their preferences, interests, or purchase history. Segmentation enables you to send targeted and personalized content, which improves engagement and conversion rates.
Promote Your Lead Magnet: Promote your lead magnet on social media, your website, your blog, and through guest posts on relevant platforms.
Include Clear Call-to-Action (CTA): Each email should include a clear and compelling call to action (CTA) that directs subscribers to the desired action, such as making a purchase or visiting your website.
Promote On Social Media: Make the most of your social media presence by encouraging followers to join your email list. Promote your lead magnets and subscription offers with paid ads and organic posts.
Monitor Unsubscribes and Feedback: Keep an eye on unsubscribe rates and request feedback from subscribers to learn what works well and what could be improved in your email campaigns.
8 Techniques for Collecting Email Addresses from Your Food & Supplement Website Visitors
If you are just starting or want to improve your email-building strategies, collecting emails can be a tough task for every e-commerce business, but you can do more than you think!
Here are the proven techniques that will help you collect email addresses from the traffic you get from your website.
Create Compelling Opt-In Forms
Design attractive and user-friendly opt-in forms that pop up at strategic moments or are placed prominently on your website. Offer something of value, such as a discount, free eBook, or exclusive content, to incentivize visitors to subscribe to your food and nutrition store.
Action: Create an appealing pop-up form that offers new subscribers a 10% discount on their first supplement purchase.
Giveaways and Contests
Organize regular giveaways or contests related to your products to attract visitors and encourage them to participate by submitting their email addresses. Make sure the prizes are like free supplement boxes that are relevant to your target audience to ensure quality leads.
Action: Organize a “Healthy Start Giveaway” where participants can win a month’s supply of organic protein powder, multivitamins, and a recipe book. To enter, visitors must provide their email addresses, which will be used for future promotions.
Content Upgrades
Offer content upgrades on your blog posts, such as supplement information, product benefits, or nutritional guides, which visitors can access by providing their email addresses.
Action: Offer a free downloadable guide on how to select the best fish oil supplement in a blog post about the positive effects of fish oil supplements. Visitors can get the guide by signing up for the newsletter
Exit-Intent Pop-ups
Utilize exit-intent pop-ups that appear when a user is about to leave your website. These pop-ups can offer a last-minute incentive to capture their email before they go.
Action: When a visitor is about to leave your website, show them a pop-up with a free downloadable meal plan for a week based on their dietary preferences. They must subscribe with their email address in order to receive the meal plan.
Lead Magnets
Develop valuable lead magnets like e-books, cheat sheets, or video testimonials that cater to your audience’s interests and challenges. Promote these lead magnets throughout your website to encourage email sign-ups. With food and nutrition products, the experience of previous customers can be a great strategy to attract them.
Action: Make a detailed e-book titled “The Ultimate Guide to Clean Eating and Supplements.” Promote this guide on your website, and visitors who sign up for your newsletter will receive it for free.
Social Media Promotions
Leverage your social media channels, such as Facebook, Instagram, Twitter, and others, to promote exclusive offers and lead magnets, driving traffic back to your website and encouraging email subscriptions.
Action: Run an Instagram contest in which followers can enter to win a gift basket containing organic snacks, supplements, and a branded water bottle. They must sign up for your email list in order to participate.
Landing Pages
Create dedicated landing pages for specific promotions or lead magnets. Landing pages with a clear call-to-action focused on email capture can be highly effective.
Action: Create a landing page for a limited-time offer on a new immunity-boosting supplement. Visitors who subscribe to your email list will receive early access and a special discount.
Webinars and Events
Host webinars or online events on topics related to food, nutrition, or health. Require participants to register with their email addresses to attend, building your email list with engaged leads.
Action: Organize a live webinar with a nutrition expert to talk about “Top Superfoods for a Healthy Gut.” In order to gain access to the informative session, invite visitors to register for the webinar using their email addresses.
Start to Get The Most Out Of Your Food And Nutrition E-Commerce Email Marketing
To make the most out of your marketing efforts, you have to start with the basics of improving your marketing.
Email building is a strategy that will help you boost your brand in the future because people who join your newsletter are people who have an interest in your products.
This only means that it’s easier to convert them than people who only receive ads from their socials. And that’s what makes email automation unique and effective at all costs.
However to start your email marketing plans, you must choose an email marketing automation tool like Vibetrace that includes all the features you need for your business.
Investing in the right tools and strategy is the best combo for a successful business!
