Whether you’re a seasoned marketer or just starting, having the right tools and resources at your disposal can make all the difference. From mastering SEO and PPC to creating engaging content, analyzing data or email marketing, the digital marketing landscape is vast and continually evolving.
Here’s your go-to guide, compiling the best resources that digital marketers should have in their toolkit.
We’ve curated a comprehensive list of essential tools, websites, and platforms that cover every aspect of digital marketing. These resources will help you enhance your skills, streamline your workflow, and ultimately drive better results for your campaigns.
PPC/Paid Search
- Becoming A Digital Marketer: Gaining the Hard & Soft Skills for a Tech-Driven Marketing Career by Gil & Anya Gildner
- The Beginner’s Guide To Google Ads by Anya Gildner
- Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick Vallaeys
- Ponderings of a PPC Professional by Kirk Williams
Starting Agencies/Business
- Building A Successful Micro-Agency: A Guide to Starting Profitable & Sustainable Digital Marketing Agencies by Gil & Anya Gildner
- Zero To One: Notes on Startups, or How to Build the Future by Peter Thiel & Blake Masters
- Stop The Scale: Building A Digital Agency You Actually Like by Kirk Williams
- Digital Marketing in an AI World: Futureproofing Your PPC Agency by Fred Vallaeys
- Good To Great by Jim Collins
PPC/Paid Search
- The Beginner’s Guide to PPC Advertising by Discosloth (free)
- The Beginner’s Guide To Google Ads by Anya Gildner
- God Tier Ads by Ed Leake
- Ponderings of a PPC Professional by Kirk Williams
- Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick Vallaeys
- Ultimate Google Ads Training 2021 by Isaac Rudansky (outdated)
SEO
- Beginner’s Guide To SEO by Rand Fishkin
- 100+ Google Ranking Factors by Zyppy
- SEO Starter Guide from Google
- The Ultimate Guide To SEO In 2023 from Hubspot
Whatever you do email there are 2 big categories: cold email (outreach) and email marketing. The simple way to understand the difference is that for cold email you purchase/find emails lists to try to sell them something, where the real email marketing is building lists and engage with the subscribers over time.
- Email Marketing Guide Backlinko
- Litmus Blog – especially for the technical part of email
- Email Marketing Course – Hubspot
- Think outside the box: Email Marketing – Google/Coursera
- Email Marketing Foundations – Linkedin
