If you’re an agency managing email marketing for multiple ecommerce brands, Klaviyo can feel like both a blessing and a headache.
Powerful? Yes.
Agency-friendly? Not always.
Why Klaviyo is often a poor fit for agencies
Klaviyo is built primarily for brands, not agencies. Once you manage more than a few clients, problems show up fast:
- No real white-label experience
- Hard to standardize setups across clients
- Each account feels like a separate project
- Pricing grows fast as lists scale
- Clients see Klaviyo everywhere — not your agency
For agencies, this means more ops work, less margin.
What agencies actually need from a Klaviyo alternative
Agencies don’t want “more features”.
They want leverage.
That usually means:
- One platform for multiple clients
- White-label dashboards & reports
- Reusable flows, templates, and logic
- Easy onboarding for new stores
- A partner that can help execute, not just sell software
This is exactly how Vibetrace is positioned.
Vibetrace: built for agencies, not just brands
Vibetrace isn’t a generic ESP.
It’s an agency-first marketing automation platform.
1. True white-label setup
You can run Vibetrace under your agency brand:
- Your logo
- Your domain
- Your reports
- Your dashboards
To clients, it looks like your own platform, not another third-party tool.
2. One platform, many clients
Instead of juggling multiple Klaviyo accounts:
- Centralized client management
- Standardized setups
- Shared templates & automations
- Cleaner internal workflows
This massively reduces setup time per client.
3. White-glove services (this is the big one)
Most tools stop at “here’s the software”.
Vibetrace goes further with white-glove execution, especially useful for agencies that want to scale without hiring fast.
That includes:
- Flow setup & optimization
- Data & tracking configuration
- Personalization strategy
- Advanced segmentation logic
- Migration help from Klaviyo (when needed)
You stay client-facing.
Execution gets handled or supported in the background.
4. Perfect for agencies that sell outcomes, not tools
If your agency sells:
- Rétention
- LTV growth
- Personnalisation
- CRM & lifecycle strategy
…then Vibetrace fits naturally.
It’s not about replacing Klaviyo feature-by-feature.
It’s about running better programs with less friction.
When Vibetrace is a better choice than Klaviyo
Vibetrace is ideal if you:
- Manage multiple ecommerce clients
- High volume email senders.
- Want a white-label solution
- Need faster onboarding
- Care about margins and scalability. Much better costs, not based on list size.
- Want a tech partner, not just a SaaS login
Klaviyo still makes sense for:
- Large in-house teams
- Deep DIY setups
- Brands that want full direct control
If you are interested, get in touch with us.
