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Customer experience (CX) in e-commerce and retail is all about creating a seamless, personalized, and satisfying journey for shoppers across all touchpoints.

From the moment a customer interacts with your brand—whether browsing online, engaging with social media, or shopping in-store—the goal is to provide a consistent, user-friendly experience that meets their needs and exceeds their expectations.

Key aspects include easy navigation, personalized product recommendations, responsive customer support, smooth checkout processes and post-purchase retention.

A strong CX strategy in e-commerce and retail drives customer loyalty, boosts conversions, and enhances overall brand reputation.