{"id":26411,"date":"2024-05-17T15:08:33","date_gmt":"2024-05-17T15:08:33","guid":{"rendered":"https:\/\/vibetrace.com\/?p=26411"},"modified":"2024-07-18T13:12:13","modified_gmt":"2024-07-18T13:12:13","slug":"2024-trends-in-data-activation","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/2024-\u5e74\u8cc7\u6599\u555f\u52d5\u8da8\u52e2\/","title":{"rendered":"2024 \u5e74\u8cc7\u6599\u555f\u52d5\u8da8\u52e2"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u9032\u5165 2024 \u5e74\uff0c\u6578\u64da\u555f\u52d5\u7684\u683c\u5c40\u6b63\u4ee5\u524d\u6240\u672a\u6709\u7684\u901f\u5ea6\u767c\u5c55\u3002 <\/p>\n\n\n\n<p>\u5229\u7528\u6578\u64da\u7684\u529b\u91cf\u4f86\u63a8\u52d5\u7b56\u7565\u6c7a\u7b56\u3001\u589e\u5f37\u5ba2\u6236\u9ad4\u9a57\u4e26\u7372\u5f97\u7af6\u722d\u512a\u52e2\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u91cd\u8981\u3002 <\/p>\n\n\n\n<p>\u4eca\u5e74\uff0c\u6211\u5011\u898b\u8b49\u4e86\u4e00\u4e9b\u6b63\u5728\u6539\u8b8a\u7d44\u7e54\u555f\u52d5\u548c\u5229\u7528\u6578\u64da\u65b9\u5f0f\u7684\u65b0\u8208\u8da8\u52e2\u3002\u5f9e\u5148\u9032\u7684\u4eba\u5de5\u667a\u6167\u548c\u6a5f\u5668\u5b78\u7fd2\u6280\u8853\u5230\u589e\u5f37\u7684\u8cc7\u6599\u96b1\u79c1\u63aa\u65bd\uff0c\u91cd\u9ede\u662f\u5c07\u539f\u59cb\u8cc7\u6599\u8f49\u5316\u70ba\u53ef\u64cd\u4f5c\u7684\u898b\u89e3\uff0c\u63a8\u52d5\u696d\u52d9\u6210\u529f\u3002 <\/p>\n\n\n\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5011\u63a2\u8a0e\u4e86 2024 \u5e74\u8cc7\u6599\u6d3b\u5316\u7684\u4e3b\u8981\u8da8\u52e2\u4ee5\u53ca\u5b83\u5011\u5982\u4f55\u91cd\u5851\u8cc7\u6599\u9a45\u52d5\u7684\u884c\u92b7\u548c\u71df\u904b\u7684\u672a\u4f86\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u4eba\u5de5\u667a\u6167\u548c\u6a5f\u5668\u5b78\u7fd2<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u9032\u968e\u9810\u6e2c\u5206\u6790\uff1a<\/strong> \u4eba\u5de5\u667a\u6167\u548c\u6a5f\u5668\u5b78\u7fd2\u5c07\u7e7c\u7e8c\u589e\u5f37\u9810\u6e2c\u5206\u6790\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u66f4\u6e96\u78ba\u5730\u9810\u6e2c\u5ba2\u6236\u884c\u70ba\u4e26\u76f8\u61c9\u5730\u8abf\u6574\u884c\u92b7\u5de5\u4f5c\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u7136\u8a9e\u8a00\u8655\u7406\uff08NLP\uff09\uff1a<\/strong> NLP \u5c07\u63d0\u9ad8\u5206\u6790\u975e\u7d50\u69cb\u5316\u8cc7\u6599\uff08\u4f8b\u5982\u5ba2\u6236\u8a55\u8ad6\u548c\u793e\u4ea4\u5a92\u9ad4\u8cbc\u6587\uff09\u7684\u80fd\u529b\uff0c\u5f9e\u800c\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5ba2\u6236\u60c5\u7dd2\u548c\u504f\u597d\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u52d5\u6c7a\u7b56\uff1a<\/strong> \u4eba\u5de5\u667a\u6167\u9a45\u52d5\u7684\u81ea\u52d5\u5316\u5c07\u5be6\u73fe\u5373\u6642\u6c7a\u7b56\u3001\u52d5\u614b\u512a\u5316\u884c\u92b7\u6d3b\u52d5\u548c\u5ba2\u6236\u4e92\u52d5\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5ba2\u6236\u8cc7\u6599\u5e73\u53f0 (CDP)<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u6578\u64da\u5e73\u53f0\/\" data-type=\"page\" data-id=\"14230\">\u7d71\u4e00\u7684\u5ba2\u6236\u6a94\u6848\uff1a<\/a><\/strong> CDP \u5c07\u8b8a\u5f97\u66f4\u52a0\u8907\u96dc\uff0c\u900f\u904e\u6574\u5408\u5404\u7a2e\u4f86\u6e90\u7684\u8cc7\u6599\u4f86\u63d0\u4f9b\u55ae\u4e00\u3001\u7d71\u4e00\u7684\u5ba2\u6236\u8996\u5716\u3002\u9019\u5c07\u4fc3\u9032\u6240\u6709\u63a5\u89f8\u9ede\u66f4\u500b\u4eba\u5316\u548c\u4e00\u81f4\u7684\u5ba2\u6236\u9ad4\u9a57\u3002<\/li>\n\n\n\n<li><strong>\u589e\u5f37\u7684\u8cc7\u6599\u96b1\u79c1\u548c\u5408\u898f\u6027\uff1a<\/strong> \u96a8\u8457\u8cc7\u6599\u96b1\u79c1\u6cd5\u898f\u8b8a\u5f97\u66f4\u52a0\u56b4\u683c\uff0cCDP \u5c07\u6301\u7e8c\u767c\u5c55\u4ee5\u63d0\u4f9b\u66f4\u597d\u7684\u8cc7\u6599\u6cbb\u7406\u548c\u5408\u898f\u529f\u80fd\uff0c\u78ba\u4fdd\u5ba2\u6236\u8cc7\u6599\u5f97\u5230\u5408\u4e4e\u9053\u5fb7\u548c\u5408\u6cd5\u7684\u4f7f\u7528\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/vibetrace.com\/zh\/\u4e8b\u4ef6\u9a45\u52d5\u7684\u5be6\u6642\u96f6\u552e\u71df\u92b7\/\" data-type=\"post\" data-id=\"21945\">\u5373\u6642\u6578\u64da\u6fc0\u6d3b<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u5373\u6642\u500b\u6027\u5316\uff1a<\/strong> \u5373\u6642\u6578\u64da\u555f\u52d5\u5c07\u4f7f\u4f01\u696d\u80fd\u5920\u6839\u64da\u6700\u65b0\u6578\u64da\u7acb\u5373\u500b\u6027\u5316\u5ba2\u6236\u4ea4\u4e92\uff0c\u5f9e\u800c\u63d0\u9ad8\u884c\u92b7\u8a0a\u606f\u7684\u76f8\u95dc\u6027\u548c\u5f71\u97ff\u529b\u3002<\/li>\n\n\n\n<li><strong>\u52d5\u614b\u7684 <a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u65c5\u7a0b\u96f6\u552e\/\" data-type=\"page\" data-id=\"25890\">\u5ba2\u6236\u65c5\u7a0b<\/a>:<\/strong> \u884c\u92b7\u4eba\u54e1\u5c07\u80fd\u5920\u5275\u5efa\u52d5\u614b\u7684\u5ba2\u6236\u65c5\u7a0b\uff0c\u5373\u6642\u9069\u61c9\u5ba2\u6236\u7684\u884c\u70ba\u3001\u504f\u597d\u548c\u4e92\u52d5\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u7269\u806f\u7db2 (IoT)<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u5f37\u7684\u6578\u64da\u6536\u96c6\uff1a<\/strong> \u7269\u806f\u7db2\u8a2d\u5099\u5c07\u63d0\u4f9b\u4f86\u81ea\u5404\u7a2e\u4f86\u6e90\u7684\u5927\u91cf\u6578\u64da\uff0c\u4f8b\u5982\u667a\u6167\u5bb6\u5c45\u8a2d\u5099\u3001\u7a7f\u6234\u5f0f\u88dd\u7f6e\u548c\u9023\u7db2\u6c7d\u8eca\u3002\u9019\u4e9b\u6578\u64da\u5c07\u70ba\u5ba2\u6236\u884c\u70ba\u548c\u504f\u597d\u63d0\u4f9b\u65b0\u7684\u898b\u89e3\u3002<\/li>\n\n\n\n<li><strong>\u60c5\u5883\u884c\u92b7\uff1a<\/strong> \u7269\u806f\u7db2\u6578\u64da\u5c07\u5be6\u73fe\u66f4\u5177\u60c5\u5883\u610f\u8b58\u7684\u884c\u92b7\u7b56\u7565\uff0c\u6839\u64da\u5ba2\u6236\u7576\u524d\u7684\u74b0\u5883\u548c\u6d3b\u52d5\u63d0\u4f9b\u500b\u4eba\u5316\u7684\u8a0a\u606f\u548c\u512a\u60e0\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u5340\u584a\u93c8\u6280\u8853<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u63d0\u9ad8\u8cc7\u6599\u5b89\u5168\u6027\uff1a<\/strong> \u5340\u584a\u93c8\u5c07\u589e\u5f37\u5ba2\u6236\u8cc7\u6599\u7684\u5b89\u5168\u6027\u548c\u900f\u660e\u5ea6\uff0c\u5efa\u7acb\u4fe1\u4efb\u4e26\u78ba\u4fdd\u8cc7\u6599\u5b8c\u6574\u6027\u3002<\/li>\n\n\n\n<li><strong>\u53bb\u4e2d\u5fc3\u5316\u8cc7\u6599\u7ba1\u7406\uff1a<\/strong> \u5340\u584a\u93c8\u53ef\u4ee5\u652f\u63f4\u53bb\u4e2d\u5fc3\u5316\u8cc7\u6599\u7ba1\u7406\uff0c\u8b93\u5ba2\u6236\u66f4\u597d\u5730\u63a7\u5236\u81ea\u5df1\u7684\u500b\u4eba\u8cc7\u8a0a\u53ca\u5176\u4f7f\u7528\u65b9\u5f0f\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u64f4\u589e\u5be6\u5883 (AR) \u548c\u865b\u64ec\u5be6\u5883 (VR)<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u6c89\u6d78\u5f0f\u5ba2\u6236\u9ad4\u9a57\uff1a<\/strong> AR \u548c VR \u5c07\u5275\u9020\u8eab\u81e8\u5176\u5883\u7684\u9ad4\u9a57\uff0c\u4ee5\u65b0\u7684\u3001\u4ee4\u4eba\u8208\u596e\u7684\u65b9\u5f0f\u5438\u5f15\u5ba2\u6236\uff0c\u63d0\u4f9b\u4e92\u52d5\u5f0f\u7522\u54c1\u6f14\u793a\u548c\u865b\u64ec\u8a66\u6234\u3002<\/li>\n\n\n\n<li><strong>\u6578\u64da\u9a45\u52d5\u7684\u5ba2\u88fd\u5316\uff1a<\/strong> \u9019\u4e9b\u6280\u8853\u5c07\u5229\u7528\u5ba2\u6236\u6578\u64da\u63d0\u4f9b\u9ad8\u5ea6\u5ba2\u88fd\u5316\u7684\u9ad4\u9a57\uff0c\u4f7f\u4e92\u52d5\u66f4\u52a0\u76f8\u95dc\u548c\u6709\u5438\u5f15\u529b\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u908a\u7de3\u904b\u7b97<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/vibetrace.com\/zh\/\u4e8b\u4ef6\u9a45\u52d5\u7684\u5be6\u6642\u96f6\u552e\u71df\u92b7\/\" data-type=\"post\" data-id=\"21945\">\u66f4\u5feb\u7684\u6578\u64da\u8655\u7406<\/a>:<\/strong> \u908a\u7de3\u904b\u7b97\u5c07\u900f\u904e\u6e1b\u5c11\u5ef6\u9072\u4f86\u5be6\u73fe\u66f4\u5feb\u7684\u6578\u64da\u8655\u7406\uff0c\u4f7f\u4f01\u696d\u80fd\u5920\u5728\u6e90\u982d\u5206\u6790\u548c\u555f\u52d5\u6578\u64da\uff0c\u800c\u4e0d\u662f\u4f9d\u8cf4\u96c6\u4e2d\u5f0f\u96f2\u7aef\u4f3a\u670d\u5668\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u9ad8\u6548\u7387\uff1a<\/strong> \u9019\u5c07\u63d0\u9ad8\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u7b56\u7565\u7684\u6548\u7387\uff0c\u7279\u5225\u662f\u5c0d\u65bc\u9700\u8981\u5373\u6642\u56de\u61c9\u7684\u61c9\u7528\u7a0b\u5f0f\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u9053\u5fb7\u7684\u4eba\u5de5\u667a\u6167\u548c\u6578\u64da\u4f7f\u7528<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u504f\u5dee\u7de9\u89e3\uff1a<\/strong> \u4eba\u5011\u5c07\u8d8a\u4f86\u8d8a\u95dc\u6ce8\u958b\u767c\u900f\u660e\u3001\u53ef\u89e3\u91cb\u4e14\u7121\u504f\u898b\u7684\u4eba\u5de5\u667a\u6167\u7cfb\u7d71\uff0c\u4ee5\u78ba\u4fdd\u6578\u64da\u4f7f\u7528\u7684\u516c\u5e73\u548c\u9053\u5fb7\u3002<\/li>\n\n\n\n<li><strong>\u5ba2\u6236\u4fe1\u4efb\uff1a<\/strong> \u4f01\u696d\u5c07\u512a\u5148\u8003\u616e\u9053\u5fb7\u6578\u64da\u5be6\u8e10\uff0c\u4ee5\u5efa\u7acb\u548c\u7dad\u8b77\u5ba2\u6236\u4fe1\u4efb\uff0c\u5f37\u8abf\u8cc7\u6599\u6536\u96c6\u3001\u5206\u6790\u548c\u6fc0\u6d3b\u65b9\u5f0f\u7684\u900f\u660e\u5ea6\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/vibetrace.com\/zh\/\u7db2\u7d61\u500b\u6027\u5316\u8edf\u4ef6\/\" data-type=\"page\" data-id=\"14370\">\u8d85\u500b\u6027\u5316<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u8d85\u8d8a\u7d30\u5206\uff1a<\/strong> \u8d85\u500b\u4eba\u5316\u5c07\u8d85\u8d8a\u50b3\u7d71\u7684\u5ba2\u6236\u7d30\u5206\uff0c\u57fa\u65bc\u5373\u6642\u6578\u64da\u548c\u6df1\u5165\u7684\u5ba2\u6236\u6d1e\u5bdf\u63d0\u4f9b\u4e00\u5c0d\u4e00\u7684\u500b\u4eba\u5316\u9ad4\u9a57\u3002<\/li>\n\n\n\n<li><strong>\u884c\u70ba\u8207\u60c5\u7dd2\u6578\u64da\uff1a<\/strong> \u7d50\u5408\u884c\u70ba\u548c\u60c5\u611f\u6578\u64da\u5c07\u5be6\u73fe\u66f4\u7d30\u7dfb\u7684\u500b\u4eba\u5316\uff0c\u8fce\u5408\u5ba2\u6236\u7684\u500b\u4eba\u60c5\u7dd2\u548c\u504f\u597d\u3002<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>5G\u6280\u8853<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u589e\u5f37\u7684\u9023\u7d50\u6027\uff1a<\/strong> 5G\u7684\u63a8\u51fa\u5c07\u589e\u5f37\u9023\u63a5\u6027\uff0c\u5be6\u73fe\u66f4\u5feb\u7684\u8cc7\u6599\u50b3\u8f38\u548c\u66f4\u7121\u7e2b\u7684\u7269\u806f\u7db2\u8a2d\u5099\u96c6\u6210\uff0c\u5f9e\u800c\u5e36\u4f86\u66f4\u8c50\u5bcc\u3001\u66f4\u53ca\u6642\u7684\u5ba2\u6236\u8cc7\u6599\u3002<\/li>\n\n\n\n<li><strong>\u6539\u9032\u7684\u79fb\u52d5\u9ad4\u9a57\uff1a<\/strong> \u5728\u5373\u6642\u6578\u64da\u555f\u52d5\u7684\u63a8\u52d5\u4e0b\uff0c\u4f01\u696d\u5c07\u80fd\u5920\u63d0\u4f9b\u66f4\u8907\u96dc\u3001\u97ff\u61c9\u66f4\u9748\u654f\u7684\u884c\u52d5\u9ad4\u9a57\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">\u60f3\u4e86\u89e3\u71df\u92b7\u7684\u6700\u65b0\u52d5\u614b\u55ce\uff1f<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">\u8a02\u95b1\u6211\u5011\u7684 Retail CX \u96fb\u5b50\u5831\uff01<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u8207\u512a\u5316\u60a8\u7684\u6578\u5b57\u6536\u5165\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u4fdd\u6301\u806f\u7e6b\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input 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