{"id":24172,"date":"2023-08-31T15:02:35","date_gmt":"2023-08-31T15:02:35","guid":{"rendered":"https:\/\/vibetrace.com\/?p=24172"},"modified":"2023-10-05T03:37:48","modified_gmt":"2023-10-05T03:37:48","slug":"complete-guide-average-order-value","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u5b8c\u6574\u6307\u5357\u5e73\u5747\u8a02\u55ae\u50f9\u503c\/","title":{"rendered":"\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u7576\u60a8\u5c0b\u627e\u65b9\u6cd5\u4f86\u8ffd\u8e64\u60a8\u4f5c\u70ba\u7dda\u4e0a\u96f6\u552e\u5546\u7684\u6210\u529f\u6642\uff0c\u60a8\u61c9\u8a72\u8f49\u5411\u54ea\u4e9b\u6307\u6a19\uff1f <\/p>\n\n\n\n<p>\u96d6\u7136\u60a8\u53ef\u4ee5\uff08\u4e26\u4e14\u61c9\u8a72\uff09\u8ffd\u8e64\u8a31\u591a\u96fb\u5b50\u5546\u52d9\u6307\u6a19\uff0c\u4f46\u5982\u679c\u60a8\u60f3\u4e86\u89e3\u5ba2\u6236\u7684\u8cfc\u8cb7\u7fd2\u6163\uff0c\u5247\u9700\u8981\u8003\u616e\u4e00\u500b\u6307\u6a19\u3002<\/p>\n\n\n\n<p>\u6b64\u6307\u6a19\u7a31\u70ba AOV \u2013 \u6216 <a href=\"https:\/\/vibetrace.com\/zh\/\u5e73\u5747\u8a02\u55ae\u50f9\u503c\/\" data-type=\"post\" data-id=\"17832\">\u5e73\u5747\u8a02\u55ae\u50f9\u503c<\/a>\u3002\u5982\u679c\u60a8\u60f3\u64f4\u5927\u5229\u6f64\u4e26\u4fc3\u9032\u6536\u5165\u6210\u9577\uff0c\u9019\u662f\u8ffd\u8e64\u5ba2\u6236\u7684\u597d\u65b9\u6cd5\u3002 AOV \u53ef\u4ee5\u5e6b\u52a9\u60a8\u898f\u5283\u5b9a\u50f9\u548c\u6578\u5b57\u884c\u92b7\u7b56\u7565\uff0c\u4ee5\u6539\u8b8a\u60a8\u7684\u5229\u6f64\u3002<\/p>\n\n\n\n<p>\u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u5011\u5c07\u6982\u8ff0\u60a8\u9700\u8981\u4e86\u89e3\u7684\u6709\u95dc AOV \u7684\u6240\u6709\u8cc7\u8a0a\u4ee5\u53ca\u5982\u4f55\u5728\u60a8\u7684\u7dda\u4e0a\u696d\u52d9\u4e2d\u5229\u7528\u5b83\u3002\u66f4\u5177\u9ad4\u5730\u8aaa\uff0c\u6211\u5011\u5c07\u7814\u7a76\uff1a<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id24172_31b44b-7e .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id24172_31b44b-7e .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id24172_31b44b-7e .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id24172_31b44b-7e .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec0\u9ebc\u662f\u5e73\u5747\u8a02\u55ae\u50f9\u503c (AOV)\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5e73\u5747\u8a02\u55ae\u50f9\u503c (AOV) \u8ffd\u8e64\u5ba2\u6236\u5728\u60a8\u7684\u7dda\u4e0a\u5546\u5e97\u4e0b\u8a02\u55ae\u6642\u82b1\u8cbb\u7684\u5e73\u5747\u91d1\u984d\u3002\u900f\u904e\u8861\u91cf AOV\uff0c\u60a8\u53ef\u4ee5\u8ffd\u8e64\u70ba\u63d0\u9ad8\u5ba2\u6236\u53c3\u8207\u5ea6\u4ee5\u64f4\u5927\u5229\u6f64\u548c <a href=\"https:\/\/vibetrace.com\/zh\/\u5e73\u5747\u5229\u6f64\u7387\/\" data-type=\"post\" data-id=\"19260\">\u589e\u52a0\u60a8\u7684\u6bdb\u5229<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5982\u4f55\u8a08\u7b97AOV<\/strong><\/h3>\n\n\n\n<p>\u4e00\u65e6\u60a8\u6c7a\u5b9a\u8ffd\u8e64\u5e73\u5747\u8a02\u55ae\u50f9\u503c\uff0c\u5b83\u5c31\u662f\u4e00\u500b\u6613\u65bc\u8a08\u7b97\u7684\u7c21\u55ae\u6307\u6a19\u3002\u60a8\u6240\u9700\u8981\u505a\u7684\u5c31\u662f\u5c07\u7e3d\u6536\u5165\u9664\u4ee5\u8a2d\u5b9a\u6642\u9593\u5167\u7684\u8a02\u55ae\u6578\u91cf\u3002<\/p>\n\n\n\n<p>\u7576\u60a8\u505a\u51fa\u6539\u8b8a\u4ee5\u63d0\u9ad8\u7e3d\u6536\u5165\u6642\uff0cAOV \u70ba\u60a8\u63d0\u4f9b\u4e86\u4e00\u7a2e\u7c21\u55ae\u7684\u65b9\u6cd5\u4f86\u8ffd\u8e64\u60a8\u7684\u9032\u5ea6\u3002<\/p>\n\n\n\n<p><strong>AOV = \u7e3d\u6536\u5165 \/ \u8a02\u55ae\u6578<\/strong><\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u60a8\u6709\u4e00\u5bb6\u7dda\u4e0a\u670d\u88dd\u5e97\uff0c\u4e26\u4e14\u60a8\u60f3\u8981\u8ffd\u8e64\u4e0a\u500b\u6708\u7684 AOV\u3002\u4e0a\u500b\u6708\u7684\u7e3d\u6536\u5165\u70ba 40 \u842c\u82f1\u938a\u3002\u8a02\u55ae\u7e3d\u6578\u70ba4,234\u3002\u73fe\u5728\u60a8\u5df2\u64c1\u6709\u8a08\u7b97 AOV \u6240\u9700\u7684\u6240\u6709\u8cc7\u8a0a\uff1a<\/p>\n\n\n\n<p><strong>\u00a3400,000 \/ 4,234 = \u00a394.47<\/strong><\/p>\n\n\n\n<p>\u56e0\u6b64\uff0c\u60a8\u4e0a\u5b63\u5ea6\u7684 AOV \u662f <strong>\u00a394.47<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u70ba\u4ec0\u9ebc\u9700\u8981\u8ddf\u8e64 AOV\uff1f<\/strong><\/h3>\n\n\n\n<p>\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u662f\u4e00\u500b\u91cd\u8981\u7684\u6307\u6a19\uff0c\u53ef\u4ee5\u900f\u904e\u591a\u7a2e\u65b9\u5f0f\u4f7f\u7528\u5b83\u4f86\u6539\u5584\u60a8\u7684\u516c\u53f8\u3002\u5b83\u66f4\u91cd\u8981\u7684\u7528\u9014\u4e4b\u4e00\u662f\u5b83\u70ba\u60a8\u63d0\u4f9b\u4fe1\u606f\uff0c\u5e6b\u52a9\u60a8\u66f4\u591a\u5730\u4e86\u89e3\u5ba2\u6236\u7684\u8cfc\u8cb7\u7fd2\u6163\u3002<\/p>\n\n\n\n<p>\u4e86\u89e3\u4ed6\u5011\u7684\u7fd2\u6163\u53ef\u4ee5\u8b93\u60a8\u505a\u51fa\u66f4\u591a\u6578\u64da\u9a45\u52d5\u7684\u5546\u696d\u6c7a\u7b56\u3002\u5b83\u53ef\u4ee5\u5e6b\u52a9\u5236\u5b9a\u66f4\u597d\u7684\u5eab\u5b58\u9810\u6e2c\u65b9\u6cd5\u6216\u9032\u884c\u66f4\u6709\u6548\u7684\u884c\u92b7\u6d3b\u52d5\u3002\u00a0\u00a0<\/p>\n\n\n\n<p>\u96fb\u5b50\u5546\u52d9\u4f01\u696d\u7684\u5e73\u5747 AOV \u70ba <a href=\"https:\/\/www.irpcommerce.com\/en\/us\/ecommercemarketdata.aspx\" target=\"_blank\" rel=\"noopener\">\u00a388.36,<\/a> \u6bd4\u53bb\u5e74\u540c\u671f\u589e\u52a0\u4e86 22.36%\u3002\u8ffd\u8e64\u6b64\u6307\u6a19\u9084\u53ef\u4ee5\u6210\u70ba\u96fb\u5b50\u5546\u52d9\u696d\u52d9\u4e2d\u6700\u6709\u50f9\u503c\u7684\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI) \u4e4b\u4e00\u3002 AOV \u5c07\u6839\u64da\u60a8\u7522\u54c1\u7684\u50f9\u683c\u800c\u6709\u6240\u4e0d\u540c\u3002 <\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u66f4\u6539\u50f9\u683c\uff0c\u60a8\u7684 AOV \u5c07\u767c\u751f\u8b8a\u5316\uff0c\u9019\u5c07\u5f71\u97ff\u60a8\u7684\u5229\u6f64\u7387\u3002\u6211\u5011\u7684\u9996\u8981\u5efa\u8b70\u662f\u900f\u904e 5-10% \u6e2c\u8a66\u66a2\u92b7\u7522\u54c1\u7684\u50f9\u683c\u4e0a\u6f32\u3002\u60a8\u6703\u7acb\u5373\u770b\u5230 AOV \u589e\u52a0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-1.png\" alt=\"\" class=\"wp-image-24197\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-1.png 1000w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-1-300x200.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-1-768x512.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-1-18x12.png 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>\u4e86\u89e3\u5ba2\u6236\u7fd2\u6163\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8861\u91cf\u4ee5\u4e0b\u65b9\u9762\u7684\u6210\u529f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u884c\u92b7\u7b56\u7565<\/li>\n\n\n\n<li>\u54c1\u724c\u63a8\u5ee3<\/li>\n\n\n\n<li>\u7db2\u7ad9\u8a2d\u8a08\u548c\u4f7f\u7528\u8005\u9ad4\u9a57<\/li>\n\n\n\n<li>\u5b9a\u50f9\u7b56\u7565<\/li>\n<\/ul>\n\n\n\n<p>\u60a8\u4e5f\u53ef\u4ee5\u5c07\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u8207\u5176\u4ed6\u696d\u52d9\u6307\u6a19\u7d50\u5408\u4f7f\u7528\u3002\u9019\u53ef\u4ee5\u8b93\u60a8\u5168\u9762\u4e86\u89e3\u60a8\u7684\u7372\u5229\u80fd\u529b\u4ee5\u53ca\u53ef\u4ee5\u6539\u9032\u7684\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u7684\u6311\u6230<\/strong><\/h3>\n\n\n\n<p>AOV \u662f\u4e00\u500b\u6709\u7528\u7684\u6307\u6a19\uff0c\u4f46\u5b83\u4e26\u975e\u6c92\u6709\u9650\u5236\u3002\u8207\u5927\u591a\u6578\u6307\u6a19\u4e00\u6a23\uff0c\u5982\u679c\u60a8\u4e0d\u8003\u616e\u5176\u4ed6\u6578\u64da\uff0c\u5b83\u4e26\u4e0d\u7e3d\u662f\u63d0\u4f9b\u5b8c\u6574\u7684\u60c5\u6cc1\u3002\u8ffd\u8e64 AOV \u6642\u9700\u8981\u6ce8\u610f\u4ee5\u4e0b\u5e7e\u9ede\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u50f9\u683c\u7bc4\u570d<\/strong><\/h3>\n\n\n\n<p>\u7531\u65bc AOV \u50c5\u8003\u616e\u5e73\u5747\u503c\uff0c\u56e0\u6b64\u53ef\u80fd\u6703\u7522\u751f\u8aa4\u5c0e\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u6700\u66a2\u92b7\u7684\u5546\u54c1\u4e4b\u4e00\u552e\u50f9\u70ba 8 \u82f1\u938a\uff0c\u4f46\u53ea\u6709\u4e00\u5c0f\u90e8\u5206\u5ba2\u6236\u8cfc\u8cb7\u4e86\u552e\u50f9 120 \u82f1\u938a\u7684\u8f03\u6602\u8cb4\u5546\u54c1\u4e4b\u4e00\u3002 <\/p>\n\n\n\n<p>\u6839\u64da\u60a8\u4e00\u500b\u5b63\u5ea6\u7684\u92b7\u552e\u984d\u4ee5\u53ca\u8cfc\u8cb7\u6602\u8cb4\u5546\u54c1\u7684\u5ba2\u6236\u6578\u91cf\uff0c\u9019\u53ef\u80fd\u6703\u6975\u5927\u5730\u5f71\u97ff\u60a8\u7684 AOV\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"195\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-2.png\" alt=\"\" class=\"wp-image-24198\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-2.png 682w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-2-300x86.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-2-18x5.png 18w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<p>\u9019\u500b\u6545\u4e8b\u7684\u5bd3\u610f\u662f\uff0c\u7570\u5e38\u503c\u6703\u5c0d\u5e73\u5747\u503c\u7522\u751f\u91cd\u5927\u5f71\u97ff\u3002\u70ba\u4e86\u89e3\u6c7a\u9019\u500b\u554f\u984c\uff0c\u8acb\u4f7f\u7528\u5e73\u5747\u8cfc\u7269\u7c43\u50f9\u503c\u7b49\u6307\u6a19\u4f86\u4e86\u89e3\u5ba2\u6236\u884c\u70ba\u3002\u60a8\u9084\u53ef\u4ee5\u67e5\u770b\u6700\u5e38\u92b7\u552e\u5546\u54c1\u7684\u50f9\u683c\u4ee5\u53ca\u6700\u9ad8\u548c\u6700\u4f4e\u8a02\u55ae\u7684\u50f9\u503c\u3002<\/p>\n\n\n\n<p>\u900f\u904e\u8003\u616e\u7522\u54c1\u7684\u50f9\u683c\u7bc4\u570d\uff0c\u60a8\u53ef\u4ee5\u66f4\u6e96\u78ba\u5730\u4e86\u89e3\u8cfc\u8cb7\u8da8\u52e2\u3002\u8acb\u8a18\u4f4f\uff0c\u5728 2021 \u5e74\uff0c\u60a8\u4e0d\u5fc5\u81ea\u5df1\u8ffd\u8e64\u6240\u6709\u4e8b\u60c5\u3002 <\/p>\n\n\n\n<p>\u6709\u5f88\u591a\u6a5f\u5668\u4eba\u6d41\u7a0b\u81ea\u52d5\u5316\uff0c\u6216\u8005 <a href=\"https:\/\/www.ringcentral.co.uk\/gb\/en\/blog\/best-rpa-tools\/\" target=\"_blank\" rel=\"noopener\">RPA\u5de5\u5177<\/a>\uff0c\u53ef\u4f9b\u60a8\u4f7f\u7528\u3002\u9019\u4e9b\u5de5\u5177\u4f7f\u60a8\u53ef\u4ee5\u5373\u6642\u8ffd\u8e64\u5927\u91cf\u6578\u64da\uff0c\u800c\u7121\u9700\u8a0e\u53ad\u7684\u5348\u4f11\u6642\u9593\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u60a8\u7684\u6210\u672c<\/strong><\/h3>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u900f\u904e\u964d\u4f4e\u50f9\u683c\u7b49\u7b56\u7565\u4f86\u589e\u52a0 AOV\uff0c\u4f46\u5982\u679c\u60a8\u7684\u7ba1\u7406\u8cbb\u7528\u904e\u9ad8\uff0c\u5247\u6beb\u7121\u610f\u7fa9\u3002\u7531\u65bc\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u8003\u616e\u7684\u662f\u8a02\u55ae\u6578\u91cf\u548c\u6536\u5165\uff0c\u56e0\u6b64\u5b83\u4e0d\u8003\u616e\u92b7\u8ca8\u6210\u672c (COGS)\u3002\u6b64\u5916\uff0c\u4e0d\u540c\u7522\u54c1\u7684\u5229\u6f64\u7387\u5f88\u53ef\u80fd\u6703\u6709\u6240\u4e0d\u540c\u3002<\/p>\n\n\n\n<p>\u597d\u6d88\u606f\u662f\u60a8\u53ef\u80fd\u5df2\u7d93\u5728\u5bc6\u5207\u8ffd\u8e64\u7ba1\u7406\u8cbb\u7528\u3002\u7576\u60a8\u67e5\u770b AOV \u6642\uff0c\u8acb\u5c08\u6ce8\u65bc\u60a8\u7684\u5229\u6f64\u548c\u92b7\u8ca8\u6210\u672c\u3002 AOV \u4e26\u4e0d\u7e3d\u662f\u8d8a\u9ad8\u8d8a\u597d\uff0c\u56e0\u6b64\u8acb\u78ba\u4fdd\u60a8\u7684\u6307\u6a19\u4e4b\u9593\u5b58\u5728\u5e73\u8861\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f7f\u7528\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u8ffd\u8e64\u54ea\u4e9b\u6307\u6a19<\/strong><\/h2>\n\n\n\n<p>AOV \u53ef\u4ee5\u8207\u5176\u4ed6\u6307\u6a19\u4e00\u8d77\u4f7f\u7528\u3002\u5230\u5e95\u8a72\u4f7f\u7528\u4ec0\u9ebc\uff1f\u8b93\u6211\u5011\u56de\u9867\u4e00\u4e0b\u60a8\u7684\u9078\u64c7\uff0c\u4e26\u8a0e\u8ad6\u70ba\u4ec0\u9ebc\u9019\u4e9b\u6307\u6a19\u53ef\u4ee5\u70ba\u60a8\u63d0\u4f9b\u91cd\u8981\u6578\u64da\uff0c\u5e6b\u52a9\u60a8\u63d0\u9ad8\u516c\u53f8\u7684\u5229\u6f64\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u514c\u63db\u7387<\/strong><\/h3>\n\n\n\n<p>\u8f49\u63db\u7387\u8861\u91cf\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u57f7\u884c\u7279\u5b9a\u64cd\u4f5c\u7684\u8a2a\u5ba2\u7684\u767e\u5206\u6bd4\u3002\u900f\u904e\u8a08\u7b97 <a href=\"https:\/\/vibetrace.com\/zh\/\u8f49\u63db\u7387\u512a\u5316\u670d\u52d9\/\" data-type=\"post\" data-id=\"23439\">\u514c\u63db\u7387<\/a> \u900f\u904e AOV\uff0c\u60a8\u53ef\u4ee5\u8a08\u7b97\u7e3d\u6536\u5165\u4e26\u5354\u52a9\u8f49\u63db\u7387\u6700\u4f73\u5316\u3002\u7136\u800c\uff0c\u8861\u91cf\u8f49\u63db\u7387\u7684\u65b9\u6cd5\u4e26\u4e0d\u53ea\u6709\u4e00\u7a2e\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-bc53bdfe\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-c8c301d0 gb-headline-text\">\u9700\u8981\u5e6b\u52a9\u63d0\u9ad8\u8f49\u5316\u7387\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-4032ca8d gb-headline-text\">\u4e86\u89e3\u5982\u4f55\u901a\u904e\u57fa\u65bc\u6578\u64da\u7684\u660e\u667a\u6c7a\u7b56\u4e26\u4f7f\u7528\u71df\u92b7\u81ea\u52d5\u5316\u8edf\u4ef6\u4f86\u63d0\u9ad8\u8f49\u5316\u7387\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<a class=\"gb-button gb-button-16e8d80b gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u63d0\u9ad8\u8f49\u5316\u7387\/\">\u63d0\u9ad8\u8f49\u5316\u7387<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u6839\u64da\u60a8\u516c\u53f8\u7684\u76ee\u6a19\uff0c\u60a8\u53ef\u4ee5\u900f\u904e\u4e0d\u540c\u7684\u65b9\u5f0f\u5b9a\u7fa9\u201c\u8f49\u63db\u201d\uff0c\u4f8b\u5982\u5ba2\u6236\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9032\u884c\u8cfc\u8cb7<\/li>\n\n\n\n<li>\u5c07\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca<\/li>\n\n\n\n<li>\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u8a3b\u518a<\/li>\n\n\n\n<li>\u63d0\u4ea4\u300c\u806f\u7d61\u6211\u5011\u300d\u8868\u683c<\/li>\n\n\n\n<li>\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u8207\u60a8\u7684\u7db2\u7ad9\u4e92\u52d5<\/li>\n<\/ul>\n\n\n\n<p>\u770b\u770b\u9019\u500b\u6f0f\u6597\u5206\u6790\uff0c\u4e86\u89e3\u5982\u4f55\u5b9a\u7fa9\u300c\u8f49\u63db\u300d\u6703\u5f71\u97ff\u8f49\u63db\u7387\uff1a<\/p>\n\n\n\n<p>\u4f7f\u7528\u6b64\u516c\u5f0f\u4f86\u8861\u91cf\u8f49\u63db\u7387\uff1a<\/p>\n\n\n\n<p><strong>\u8f49\u63db\u7387 =\uff08\u8f49\u63db\u6b21\u6578\/\u7e3d\u8a2a\u5ba2\u6578\uff09x 100%<\/strong><\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u60a8\u7684\u96fb\u5b50\u5546\u52d9\u696d\u52d9\u6b63\u5728\u8ffd\u8e64\u672c\u6708\u8cfc\u8cb7\u7684\u5ba2\u6236\u6578\u91cf\u7684\u8f49\u63db\u60c5\u6cc1\u3002\u60a8\u7684\u7db2\u7ad9\u4e0a\u5b63\u5ea6\u6709 40 \u842c\u540d\u8a2a\u5ba2\uff0c\u5176\u4e2d 10,000 \u4eba\u9032\u884c\u4e86\u8cfc\u8cb7\u3002\u60a8\u7684\u8f49\u63db\u7387\u70ba\uff1a<\/p>\n\n\n\n<p><strong>(10,000 \/ 400,000) x 100% = 2.5% \u8f49\u63db\u7387<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7e3d\u6536\u5165<\/strong><\/h3>\n\n\n\n<p>\u73fe\u5728\u60a8\u5df2\u7d93\u8a08\u7b97\u51fa\u4e86\u8f49\u63db\u7387\uff0c\u60a8\u53ef\u4ee5\u5c07\u5176\u8207 AOV \u4e00\u8d77\u4f7f\u7528\u4f86\u8861\u91cf\u60a8\u7684\u7e3d\u6536\u5165\u3002 <\/p>\n\n\n\n<p>\u9019\u53ef\u4ee5\u5e6b\u52a9\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u5e95\u7dda\u4e26\u8ffd\u8e64\u60a8\u7684\u6210\u9577\uff0c\u4e26\u5728\u6b64\u904e\u7a0b\u4e2d\u70ba\u60a8\u63d0\u4f9b\u53ef\u9760\u7684\u6578\u5b57\uff0c\u4ee5\u4fbf\u60a8\u5728\u7ad9\u7acb\u6703\u8b70\u4e0a\u5c55\u793a\uff0c\u8b93\u60a8\u7684\u5718\u968a\u4e86\u89e3\u60a8\u5982\u4f55\u6eff\u8db3\u57fa\u6e96\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">\u60a8\u9700\u8981\u96fb\u5b50\u5546\u52d9\u5206\u6790\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">\u514d\u8cbb\u6e2c\u8a66\u6211\u5011\u7684\u5de5\u5177\uff0c\u770b\u770b\u6211\u5011\u7684\u96fb\u5b50\u5546\u52d9\u5206\u6790\u529f\u80fd\u5c07\u5982\u4f55\u5e6b\u52a9\u60a8\u4ee5\u66f4\u597d\u7684\u65b9\u5f0f\u958b\u5c55\u71df\u92b7\u6d3b\u52d5\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u5546\u52d9\u5206\u6790\u8edf\u4ef6\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u8a08\u7b97\u7e3d\u6536\u5165\uff1a<\/p>\n\n\n\n<p><strong>\u7e3d\u8a2a\u5ba2\u6578 x \u8f49\u63db\u7387 x AOV = \u7e3d\u6536\u5165<\/strong><\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u4e0a\u5b63\u5ea6\u6709 400,000 \u540d\u8a2a\u5ba2\uff0c\u8f49\u63db\u7387\u70ba 2.5%\uff0cAOV \u70ba 94.47 \u82f1\u938a\uff0c\u90a3\u9ebc\u60a8\u7684\u7e3d\u6536\u5165\u5c07\u70ba\uff1a<\/p>\n\n\n\n<p><strong>\u4e0a\u5b63 400,000 x 2.5% x 94.47 \u82f1\u938a = 944,700 \u82f1\u938a<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8207\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u76f8\u95dc\u7684\u5176\u4ed6\u6709\u7528\u6307\u6a19<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/vibetrace.com\/zh\/\u8cfc\u8cb7\u983b\u7387\/\" data-type=\"post\" data-id=\"19820\">\u8cfc\u8cb7\u983b\u7387<\/a>\uff1a\u986f\u793a\u55ae\u4e00\u5ba2\u6236\u7684\u5e73\u5747\u8a02\u55ae\u6578\u3002<\/li>\n\n\n\n<li>\u5e73\u5747\u8cfc\u7269\u7c43\u50f9\u503c\uff1a\u4e5f\u7a31\u70ba\u5e73\u5747\u8cfc\u7269\u7c43\u5927\u5c0f\uff0c\u5b83\u8861\u91cf\u6bcf\u500b\u8a02\u55ae\u92b7\u552e\u7684\u5546\u54c1\u6578\u91cf\u3002\u8207 AOV \u7d50\u5408\u4f7f\u7528\u6642\uff0c\u60a8\u53ef\u4ee5\u66f4\u5168\u9762\u5730\u4e86\u89e3\u92b7\u552e\u8da8\u52e2\u3002<\/li>\n\n\n\n<li><a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\/\" data-type=\"post\" data-id=\"18989\">\u5ba2\u6236\u7d42\u8eab\u50f9\u503c <\/a>(CLV)\uff1a\u6b64\u6307\u6a19\u8861\u91cf\u60a8\u7684\u4f01\u696d\u5728\u5ba2\u6236\u8207\u60a8\u516c\u53f8\u7684\u6574\u500b\u95dc\u4fc2\u4e2d\u5f9e\u5ba2\u6236\u90a3\u88e1\u7372\u5f97\u7684\u7e3d\u5229\u6f64\u3002\u5b83\u53ef\u4ee5\u8b93\u60a8\u6df1\u5165\u4e86\u89e3\u5ba2\u6236\u7684\u50f9\u503c\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u63d0\u9ad8\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u7684\u6700\u4f73\u5be6\u8e10<\/h2>\n\n\n\n<p>\u73fe\u5728\u6211\u5011\u5df2\u7d93\u8a0e\u8ad6\u4e86 AOV \u7684\u57fa\u790e\u77e5\u8b58\u4ee5\u53ca\u60a8\u61c9\u8a72\u8003\u616e\u7684\u5176\u4ed6\u56e0\u7d20\uff0c\u8b93\u6211\u5011\u770b\u770b\u63d0\u9ad8\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u7684\u65b9\u6cd5\u3002\u5982\u679c\u60a8\u5c0d\u76ee\u524d\u7684\u6578\u5b57\u4e0d\u6eff\u610f\uff0c\u53ef\u4ee5\u900f\u904e\u591a\u7a2e\u65b9\u6cd5\u4f86\u589e\u52a0\u5b83\u5011\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-4fe8fb59\"><div class=\"gb-inside-container\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4e3009e9\">\n<div class=\"gb-grid-column gb-grid-column-2156c324\"><div class=\"gb-container gb-container-2156c324\"><div class=\"gb-inside-container\">\n\n<p class=\"gb-headline gb-headline-becb76a4 gb-headline-text\">\u4f60\u559c\u6b61\u9019\u7bc7\u6587\u7ae0\u55ce\uff1f<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-d0253076 gb-headline-text\">\u52a0\u5165\u6211\u5011\u7684 CX for Retail \u5c08\u7528\u6642\u4e8b\u901a\u8a0a\uff01<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-1024x1024.jpeg\" alt=\"\" class=\"wp-image-15727\" style=\"width:188px;height:188px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg.jpeg 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-300x300.jpeg 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-150x150.jpeg 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2022\/11\/female_avg-768x768.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u5bc6\u5207\u95dc\u6ce8\u5c0d\u512a\u5316\u6578\u5b57\u6536\u5165\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"\u540d\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_blue_woman\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">\u8a02\u95b1\u6211<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"zh\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">\u55ae\u64ca\u6309\u9215\u5373\u8868\u793a\u60a8\u63a5\u53d7\u6211\u5011\u7684 <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/zh\/\u689d\u6b3e\u548c\u689d\u4ef6\/\" target=\"_blank\">\u689d\u6b3e\u53ca\u689d\u4ef6<\/a>\u3002\u60a8\u9084\u9700\u8981\u78ba\u8a8d\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3002<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<p>\u5f9e\u4fc3\u92b7\u548c\u884c\u92b7\u7b56\u7565\u5230 <a href=\"https:\/\/vibetrace.com\/zh\/\u6307\u5c0e\u92b7\u552e\u795e\u5947\u7684\u96fb\u5b50\u5546\u52d9\u7368\u89d2\u7378\/\" data-type=\"post\" data-id=\"23230\">\u5f15\u5c0e\u5f0f\u92b7\u552e<\/a>\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u4e00\u4e9b\u7b56\u7565\u4f86\u589e\u52a0 AOV \u4e26\u6700\u7d42\u589e\u52a0\u7e3d\u6536\u5165\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u63d0\u9ad8 AOV 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<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u7dda\u4e0a\u516c\u53f8\u92b7\u552e\u4e94\u7a2e\u4e0d\u540c\u984f\u8272\u7684\u9023\u8eab\u88d9\uff0c\u60a8\u53ef\u4ee5\u7a0d\u5fae\u6539\u8b8a\u50f9\u683c\uff0c\u770b\u770b\u4e00\u500b\u50f9\u683c\u662f\u5426\u53ef\u4ee5\u92b7\u552e\u66f4\u591a\u5546\u54c1\u3002\u5982\u679c\u60a8\u4f7f\u7528\u6b64\u7b56\u7565\uff0c\u8acb\u6ce8\u610f\u5728\u50f9\u683c\u76f8\u540c\u6642\u8003\u616e\u66f4\u53d7\u6b61\u8fce\u7684\u8272\u8abf\u3002<\/p>\n\n\n\n<p>\u8981\u6e2c\u8a66\u50f9\u683c\uff0c\u60a8\u9084\u53ef\u4ee5\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u66f4\u6539\u4e00\u7a2e\u7522\u54c1\u7684\u50f9\u683c\u4e26\u8ffd\u8e64\u92b7\u552e\u60c5\u6cc1\u3002\u7121\u8ad6\u60a8\u9078\u64c7\u54ea\u7a2e\u7b56\u7565\uff0c\u8acb\u52d9\u5fc5\u7262\u8a18\u4f7f\u7528\u8005\u9ad4\u9a57\u3002 <\/p>\n\n\n\n<p>\u5b8c\u6210\u9019\u4e9b\u6e2c\u8a66\u9700\u8981\u9069\u7576\u7684\u5eab\u5b58\u7ba1\u7406\u624d\u80fd\u6b63\u78ba\u5b8c\u6210\u3002\u60a8\u4e0d\u5e0c\u671b\u6b63\u5728\u6e2c\u8a66\u7684\u5546\u54c1\u7f3a\u8ca8\u3002\u9019\u9700\u8981\u8207\u60a8\u7684\u76ee\u6a19\u9032\u884c\u6b0a\u8861\uff0c\u4ee5\u78ba\u4fdd\u6c92\u6709\u4efb\u4f55\u6eef\u92b7\u5eab\u5b58\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u63d0\u4f9b\u6346\u7d81\u5305\u548c\u5957\u9910<\/strong><\/h3>\n\n\n\n<p>\u8b93\u9867\u5ba2\u8cfc\u8cb7\u66f4\u591a\u5546\u54c1\u7684\u4e00\u500b\u53ef\u9760\u65b9\u6cd5\u662f\u63d0\u4f9b\u53ef\u4ee5\u7701\u9322\u7684\u7522\u54c1\u6346\u7d81\u5305\u3002\u6346\u7d81\u92b7\u552e\u53ef\u4ee5\u9f13\u52f5\u5ba2\u6236\u8cfc\u8cb7\u66f4\u591a\u5546\u54c1\uff0c\u5f9e\u800c\u63d0\u9ad8 AOV\u3002\u96d6\u7136\u4ed6\u5011\u53ef\u80fd\u6703\u7372\u5f97\u5c0f\u984d\u6298\u6263\uff0c\u4f46\u6574\u9ad4\u8a02\u55ae\u91cf\u6703\u66f4\u5927\u3002<\/p>\n\n\n\n<p>\u63d0\u4f9b\u6346\u7d81\u548c\u5957\u9910\u4e0d\u50c5\u53ef\u4ee5\u589e\u52a0\u60a8\u7684 AOV \u548c\u6574\u9ad4\u5229\u6f64\uff0c\u9084\u53ef\u4ee5\u5e36\u4f86\u66f4\u597d\u7684\u5ba2\u6236\u9ad4\u9a57\u3002\u60a8\u53ef\u4ee5\u5efa\u7acb\u9019\u4e9b\u5957\u9910\u4f86\u6eff\u8db3\u5ba2\u6236\u7684\u7279\u5b9a\u9700\u6c42\u4e26\u57f9\u990a\u7279\u5b9a\u7684\u54c1\u724c\u9ad4\u9a57\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-6.png\" alt=\"\" class=\"wp-image-24210\" style=\"width:354px;height:354px\" width=\"354\" height=\"354\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-6.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-6-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-6-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-6-768x768.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-6-12x12.png 12w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/figure>\n\n\n\n<p>\u60a8\u9084\u53ef\u4ee5\u8b93\u5ba2\u6236\u5efa\u7acb\u81ea\u5df1\u7684\u6346\u7d81\u5305\uff0c\u4f8b\u5982 Scentsy \u7684\u6e05\u6f54\u7522\u54c1\u3002\u8a72\u516c\u53f8\u5141\u8a31\u5ba2\u6236\u50c5\u4f7f\u7528\u4ed6\u5011\u60f3\u8981\u7684\u9999\u5473\u4f86\u5efa\u9020\u4ed6\u5011\u7684\u6346\u7d81\u5305\u3002 <\/p>\n\n\n\n<p>\u64c1\u6709\u53ef\u81ea\u8a02\u7684\u5957\u88dd\u7d44\u5408\u53ef\u4ee5\u589e\u52a0\u60a8\u9032\u884c\u92b7\u552e\u7684\u6a5f\u6703\uff0c\u4e26\u70ba\u60a8\u7684\u5ba2\u6236\u63d0\u4f9b\u66f4\u591a\u500b\u4eba\u5316\u670d\u52d9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5275\u5efa\u57fa\u65bc\u95be\u503c\u7684\u6298\u6263\u548c\u514d\u8cbb\u9001\u8ca8<\/strong><\/h3>\n\n\n\n<p>\u63d0\u9ad8 AOV \u7684\u53e6\u4e00\u500b\u91cd\u8981\u7b56\u7565\u662f\u57fa\u65bc\u9580\u6abb\u7684\u6298\u6263\u548c\u514d\u8cbb\u9001\u8ca8\u3002\u9019\u610f\u5473\u8457\u9867\u5ba2\u9700\u8981\u9054\u5230\u6700\u4f4e\u8cfc\u8cb7\u50f9\u503c\u624d\u80fd\u7372\u5f97\u4e00\u5b9a\u7684\u597d\u8655\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"382\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-7.png\" alt=\"\" class=\"wp-image-24211\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-7.png 685w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-7-300x167.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-7-18x10.png 18w\" sizes=\"auto, (max-width: 685px) 100vw, 685px\" \/><\/figure>\n\n\n\n<p>\u5728\u7576\u4eca\u7684\u96fb\u5b50\u5546\u52d9\u4e2d\uff0c\u6700\u53d7\u6b61\u8fce\u7684\u7248\u672c\u662f\u514d\u8cbb\u9001\u8ca8\u3002\u5ba2\u6236\u8a0e\u53ad\u652f\u4ed8\u904b\u8cbb\uff0c\u56e0\u70ba\u9019\u53ea\u662f\u984d\u5916\u7684\u8cbb\u7528\uff0c\u800c\u4ed6\u5011\u537b\u5f97\u4e0d\u5230\u56de\u5831\u3002<\/p>\n\n\n\n<p> \u60a8\u7684\u8a31\u591a\u5ba2\u6236\u9858\u610f\u984d\u5916\u652f\u4ed8 10 \u82f1\u938a\u4ee5\u7bc0\u7701 2.5 \u82f1\u938a\u7684\u904b\u8cbb\u3002\u9019\u662f\u4e00\u500b\u7c21\u55ae\u7684\u512a\u60e0\uff0c\u53ef\u4ee5\u540c\u6642\u63d0\u9ad8\u60a8\u7684\u8f49\u63db\u7387\u548c AOV\u3002<\/p>\n\n\n\n<p>\u60a8\u9084\u53ef\u4ee5\u63d0\u4f9b\u5176\u4ed6\u6298\u6263\uff0c\u800c\u4e0d\u662f\u8a2d\u5b9a\u514d\u8cbb\u9001\u8ca8\u9580\u6abb\u3002\u4f8b\u5982\uff0c\u5982\u679c\u5ba2\u6236\u6d88\u8cbb 100 \u82f1\u938a\u6216\u4ee5\u4e0a\uff0c\u60a8\u53ef\u80fd\u6c7a\u5b9a\u70ba\u5ba2\u6236\u7684\u7e3d\u8a02\u55ae\u512a\u60e0 10 \u82f1\u938a\u3002 <\/p>\n\n\n\n<p>\u4ed6\u5011\u5f88\u53ef\u80fd\u6703\u82b1\u6389\u984d\u5916\u7684\u9322\uff0c\u7279\u5225\u662f\u5982\u679c\u4ed6\u5011\u5df2\u7d93\u76f8\u5c0d\u63a5\u8fd1\u9019\u500b\u7e3d\u6578\u7684\u8a71\u3002<\/p>\n\n\n\n<p>\u8a72\u7b56\u7565\u6700\u597d\u7684\u90e8\u5206\u662f\u60a8\u53ef\u4ee5\u6839\u64da\u60a8\u7684 AOV \u548c\u5176\u4ed6\u76ee\u6a19\u4f86\u8a2d\u5b9a\u5b83\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u60f3\u589e\u52a0 AOV\uff0c\u60a8\u53ef\u4ee5\u5c07\u95be\u503c\u8a2d\u5b9a\u70ba\u6bd4\u76ee\u524d\u91d1\u984d\u9ad8 30%\u3002<\/p>\n\n\n\n<p>\u96d6\u7136\u4e0d\u662f\u6bcf\u500b\u4eba\u90fd\u6703\u53c3\u8207\u60a8\u7684\u512a\u60e0\uff0c\u4f46\u5b83\u61c9\u8a72\u6703\u7acb\u5373\u63d0\u9ad8\u60a8\u7684 AOV \u548c\u6574\u9ad4\u92b7\u552e\u984d\u3002\u8acb\u5c0f\u5fc3\u8003\u616e\u60a8\u7684\u904b\u8f38\u6210\u672c\uff08\u5c24\u5176\u662f\u5728\u904b\u9001\u91cd\u578b\u7269\u54c1\u6642\uff09\u4ee5\u53ca\u92b7\u8ca8\u6210\u672c\u3002 <\/p>\n\n\n\n<p>\u60a8\u4e0d\u60f3\u6700\u7d42\u82b1\u7684\u9322\u591a\u65bc\u60a8\u5f9e\u8f03\u9ad8 AOV \u4e2d\u7372\u5f97\u7684\u984d\u5916\u6536\u5165\u3002\u8acb\u8a18\u4f4f\uff0c\u589e\u52a0 AOV \u4e0d\u61c9\u4ee5\u72a7\u7272\u7e3d\u6536\u5165\u70ba\u4ee3\u50f9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u88fd\u4f5c <a href=\"https:\/\/vibetrace.com\/zh\/\u7522\u54c1\u63a8\u85a6\u5f15\u64ce\/\" data-type=\"page\" data-id=\"14116\">\u7522\u54c1\u63a8\u85a6<\/a><\/strong><\/h3>\n\n\n\n<p>\u500b\u4eba\u5316\u662f\u6210\u529f\u7684\u96fb\u5b50\u5546\u52d9\u884c\u92b7\u7b56\u7565\u80cc\u5f8c\u7684\u9a45\u52d5\u529b\u3002\u73fe\u5728\uff0c\u60a8\u6bd4\u4ee5\u5f80\u4efb\u4f55\u6642\u5019\u90fd\u66f4\u52a0\u9748\u6d3b\uff0c\u53ef\u4ee5\u6839\u64da\u8a2a\u5ba2\u9020\u8a2a\u7684\u7522\u54c1\u9801\u9762\u6216\u5148\u524d\u8a02\u8cfc\u7684\u5546\u54c1\u5411\u4ed6\u5011\u63d0\u4f9b\u63a8\u85a6\u3002\u60a8\u53ef\u4ee5\u5728\u60a8\u7684\u7db2\u7ad9\u3001\u61c9\u7528\u7a0b\u5f0f\u6216 <a href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u90f5\u4ef6\u71df\u92b7\u81ea\u52d5\u5316\u7d71\u8a08\/\" data-type=\"post\" data-id=\"11298\">\u96fb\u5b50\u90f5\u4ef6\u518d\u884c\u92b7<\/a>.<\/p>\n\n\n\n<p>\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\uff0c\u60a8\u53ef\u4ee5\u900f\u904e\u5728\u5ba2\u6236\u9020\u8a2a\u7684\u7522\u54c1\u9801\u9762\u4e0a\u5411\u5ba2\u6236\u63d0\u4f9b\u88dc\u5145\u7522\u54c1\u4f86\u63d0\u51fa\u5efa\u8b70\u3002 <\/p>\n\n\n\n<p>\u5728\u60a8\u7684\u4e3b\u9801\u6216\u767b\u9678\u9801\u9762\u4e0a\uff0c\u60a8\u9084\u53ef\u4ee5\u6839\u64da\u4ed6\u5011\u5148\u524d\u7684\u8a02\u55ae\u6216\u700f\u89bd\u6b77\u53f2\u8a18\u9304\uff0c\u5411\u4ed6\u5011\u5c55\u793a\u4ed6\u5011\u672a\u9020\u8a2a\u904e\u7684\u5176\u4ed6\u7522\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"315\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2021\/08\/ecommerce-product-recommendations.webp\" alt=\"\" class=\"wp-image-368\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2021\/08\/ecommerce-product-recommendations.webp 501w, https:\/\/vibetrace.com\/wp-content\/uploads\/2021\/08\/ecommerce-product-recommendations-300x189.webp 300w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/figure>\n\n\n\n<p>\u501f\u52a9\u884c\u52d5\u61c9\u7528\u7a0b\u5e8f\uff0c\u5373\u4f7f\u60a8\u7684\u5ba2\u6236\u4e26\u672a\u7a4d\u6975\u5c0b\u6c42\u8cfc\u8cb7\uff0c\u60a8\u7684\u516c\u53f8\u4e5f\u53ef\u4ee5\u63d0\u51fa\u7522\u54c1\u63a8\u85a6\u3002\u9019\u4e3b\u8981\u662f\u900f\u904e\u63a8\u64ad\u901a\u77e5\u4f86\u5b8c\u6210\u7684\u3002 <\/p>\n\n\n\n<p>\u6839\u64da\u67d0\u4e9b\u89f8\u767c\u56e0\u7d20\uff08\u4f8b\u5982\u4e0a\u6b21\u6d3b\u52d5\u4ee5\u4f86\u7684\u5929\u6578\uff09\uff0c\u60a8\u53ef\u4ee5\u5411\u7528\u6236\u767c\u9001\u901a\u77e5\uff0c\u4e26\u63a8\u85a6\u60a8\u8a8d\u70ba\u4ed6\u5011\u6703\u559c\u6b61\u7684\u7522\u54c1\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">\u60a8\u9700\u8981\u7522\u54c1\u63a8\u85a6\u65b9\u9762\u7684\u5e6b\u52a9\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">\u5728\u6574\u500b\u5ba2\u6236\u65c5\u7a0b\u4e2d\uff0c\u7522\u54c1\u63a8\u85a6\u5c0d\u65bc\u63d0\u9ad8\u8f49\u5316\u7387\u767c\u63ee\u8457\u91cd\u8981\u4f5c\u7528\u3002\u4e86\u89e3\u6211\u5011\u5982\u4f55\u63d0\u4f9b\u5e6b\u52a9<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u7522\u54c1\u63a8\u85a6\u5f15\u64ce\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u6700\u5f8c\uff0c\u96fb\u5b50\u90f5\u4ef6\u518d\u884c\u92b7\u6216\u884c\u70ba\u96fb\u5b50\u90f5\u4ef6\u662f\u5411\u5ba2\u6236\u63a8\u85a6\u7522\u54c1\u7684\u597d\u65b9\u6cd5\u3002\u60a8\u53ef\u4ee5\u5728\u6b64\u8655\u6839\u64da\u500b\u5225\u5ba2\u6236\u7684\u500b\u4eba\u8cc7\u6599\u767c\u9001\u500b\u4eba\u5316\u5167\u5bb9\u3002\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u5ba2\u6236\u4e00\u500b\u6708\u524d\u5f9e\u60a8\u7684\u5546\u5e97\u8a02\u8cfc\u4e86\u5546\u54c1\uff0c\u90a3\u9ebc\u6839\u64da\u4ed6\u5011\u4e0a\u6b21\u7684\u8a02\u55ae\u5411\u4ed6\u5011\u767c\u9001\u4e00\u5c01\u5305\u542b\u76f8\u95dc\u7522\u54c1\u7684\u96fb\u5b50\u90f5\u4ef6\u53ef\u80fd\u6703\u6709\u6240\u5e6b\u52a9\u3002<\/p>\n\n\n\n<p>\u500b\u4eba\u5316\u7684\u529b\u91cf\u4e0d\u50c5\u9650\u65bc\u7522\u54c1\u63a8\u85a6\u3002\u60a8\u9084\u53ef\u4ee5\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u5c07\u4e0d\u540c\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u8207\u4e0d\u540c\u7684\u5ba2\u6236\u8cc7\u6599\u76f8\u5339\u914d\uff0c\u4ee5\u4e86\u89e3\u5ba2\u6236\u5c0d\u54ea\u4e9b\u5167\u5bb9\u7684\u53cd\u61c9\u6700\u4f73\u3002 <\/p>\n\n\n\n<p>\u53ea\u9700\u78ba\u4fdd\u60a8\u64c1\u6709\u65e2\u5b9a\u7684\u8edf\u9ad4\u6e2c\u8a66\u65b9\u6cd5\uff0c\u4ee5\u78ba\u4fdd\u60a8\u5c0d\u7db2\u7ad9\u6240\u505a\u7684\u4efb\u4f55\u66f4\u6539\u4e0d\u6703\u5c0d\u4f7f\u7528\u8005\u9ad4\u9a57\u7522\u751f\u8ca0\u9762\u5f71\u97ff\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5236\u5b9a\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u8a08\u5283<\/strong><\/h3>\n\n\n\n<p>\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u8a08\u756b\u70ba\u60a8\u548c\u60a8\u7684\u5ba2\u6236\u5e36\u4f86\u597d\u8655\uff0c\u5305\u62ec\u63d0\u9ad8\u60a8\u7684 AOV\u3002\u5728\u8003\u616e\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u6642\u9700\u8981\u8003\u616e\u5ba2\u6236\u7372\u53d6\u6210\u672c\u3002 <\/p>\n\n\n\n<p>\u900f\u904e\u63d0\u9ad8\u5ba2\u6236\u4fdd\u7559\u7387\uff0c\u60a8\u53ef\u4ee5\u70ba\u5ba2\u6236\u548c AOV \u6578\u5b57\u7372\u5f97\u66f4\u9ad8\u7684\u6574\u9ad4\u50f9\u503c\u3002<\/p>\n\n\n\n<p>\u7dad\u6301\u5fe0\u5be6\u5ba2\u6236\u7fa4\u7684\u6210\u672c\u9060\u4f4e\u65bc\u65b0\u5ba2\u6236\u5165\u8077\u7684\u6210\u672c\u3002\u5be6\u969b\u4e0a\uff0c <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener\">82% <\/a>\u7684\u884c\u92b7\u4eba\u54e1\u8868\u793a\uff0c\u300c\u7a4d\u6975\u4fdd\u7559\u5ba2\u6236\u300d\u662f\u5176 CRM \u5718\u968a\u6700\u91cd\u8981\u7684\u76ee\u6a19\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u8207\u4e0d\u6d3b\u8e8d\u7684\u5ba2\u6236\u91cd\u65b0\u5efa\u7acb\u806f\u7e6b\uff0c\u4e26\u900f\u904e\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u8a08\u756b\u734e\u52f5\u60a8\u7684\u54c1\u724c\u64c1\u8b77\u8005\u3002\u60a8\u53ef\u4ee5\u63d0\u4f9b\u6298\u6263\u9644\u52a0\u7d44\u4ef6\u3001\u514d\u8cbb\u9001\u8ca8\u7b49\u734e\u52f5\uff0c\u6216\u8005\u5728\u6d88\u8cbb\u9054\u5230\u4e00\u5b9a\u91d1\u984d\u6216\u8cfa\u53d6\u7a4d\u5206\u5f8c\uff0c\u70ba\u4ed6\u5011\u4e0b\u6b21\u8cfc\u8cb7\u63d0\u4f9b\u6298\u6263\u3002<\/p>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">\u60a8\u9700\u8981\u5e6b\u52a9\u5efa\u7acb\u53d7\u773e\u7fa4\u9ad4\u548c\u7d30\u5206\u55ce\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 gb-headline-text\">\u6211\u5011\u7684\u5ba2\u6236\u6578\u64da\u5e73\u53f0\u4f7f\u60a8\u53ef\u4ee5\u4f7f\u7528\u52d5\u614b\u548c\u975c\u614b\u7d44\u66f4\u597d\u5730\u5b9a\u4f4d\u8a2a\u5ba2\u548c\u5ba2\u6236\u3002\u5229\u7528\u6a5f\u5668\u5b78\u7fd2\u548c\u4eba\u5de5\u667a\u80fd\u7d30\u5206\u4f86\u66f4\u597d\u5730\u5b9a\u4f4d\u60a8\u7684\u71df\u92b7\u6d3b\u52d5\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-2ba3f4d1\">\n\n<a class=\"gb-button gb-button-3046ca2a gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u6578\u64da\u5e73\u53f0\/\">\u4e86\u89e3\u66f4\u591a<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>\u50cf\u4e9e\u99ac\u905c\u9019\u6a23\u7684\u516c\u53f8\u5df2\u7d93\u570d\u7e5e\u5176\u5fe0\u8aa0\u5ea6\u8a08\u5283\u5236\u5b9a\u4e86\u5b8c\u6574\u7684\u5546\u696d\u6a21\u5f0f\u3002 Amazon Prime \u63d0\u4f9b\u514d\u8cbb\u9001\u8ca8\u3001\u514d\u8cbb\u5167\u5bb9\u5b58\u53d6\u548c\u7279\u50f9\u7b49\u670d\u52d9\u3002\u5b83\u9084\u5177\u6709\u9644\u52a0\u9078\u9805\uff0c\u4f8b\u5982\u983b\u9053\uff0c\u4f46\u9700\u652f\u4ed8\u984d\u5916\u7684\u6708\u8cbb\u3002<\/p>\n\n\n\n<p>\u6b64\u7bc4\u4f8b\u5c55\u793a\u4e86\u60a8\u53ef\u4ee5\u5982\u4f55\u5229\u7528\u5fe0\u8aa0\u5ea6\u8a08\u5283\u767c\u63ee\u5275\u610f\u3002\u5275\u5efa\u8a08\u5283\u6642\uff0c\u8acb\u8003\u616e\u4f7f\u7528\u7dda\u4e0a\u767d\u677f\u8207\u60a8\u7684\u5718\u968a\u5408\u4f5c\u5236\u5b9a\u7d30\u7bc0\u3002\u5927\u81bd\u4e00\u9ede\uff0c\u78ba\u4fdd\u5b83\u80fd\u8207\u5176\u4ed6\u6307\u6a19\u4e00\u8d77\u63d0\u5347 AOV\u3002<\/p>\n\n\n\n<p>\u5fe0\u8aa0\u5ea6\u8a08\u756b\u4e4b\u6240\u4ee5\u6709\u6548\uff0c\u662f\u56e0\u70ba\u5b83\u5011\u4e0d\u50c5\u9f13\u52f5\u5ba2\u6236\u56de\u5230\u60a8\u7684\u516c\u53f8\uff0c\u800c\u4e14\u9084\u734e\u52f5\u90a3\u4e9b\u4f5c\u70ba\u60a8\u6700\u53ef\u9760\u7684\u54c1\u724c\u64c1\u8b77\u8005\u7684\u5ba2\u6236\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u512a\u5316 AOV \u7684\u6280\u5de7<\/strong><\/h2>\n\n\n\n<p>\u96d6\u7136\u9019\u4e9b\u7b56\u7565\u5c0d\u65bc\u63d0\u9ad8\u60a8\u7684\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u975e\u5e38\u6709\u7528\uff0c\u4f46\u5b83\u5011\u4e26\u6c92\u6709\u6db5\u84cb\u60a8\u7684\u6240\u6709\u9078\u64c7\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5145\u5206\u5229\u7528 AOV \u6307\u6a19\u7684\u63d0\u793a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8ffd\u52a0\u92b7\u552e\u53ca\u4ea4\u53c9\u92b7\u552e<\/strong><\/h3>\n\n\n\n<p>\u7576\u60a8\u63a8\u85a6\u7522\u54c1\u6216\u5efa\u7acb\u5957\u9910\u6642\uff0c\u8acb\u8003\u616e\u8ffd\u52a0\u92b7\u552e\u548c\u4ea4\u53c9\u92b7\u552e\u3002\u9019\u53ea\u662f\u9f13\u52f5\u5ba2\u6236\u6839\u64da\u4ed6\u5011\u5df2\u7d93\u6253\u7b97\u8cfc\u8cb7\u7684\u7522\u54c1\u8cfc\u8cb7\u88dc\u5145\u6216\u5347\u7d1a\u7522\u54c1\u7684\u53e6\u4e00\u7a2e\u7c21\u55ae\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u5728\u6b64\u7bc4\u570d\u5167\uff0c\u8acb\u8003\u616e\u4ee5\u4e0b\u6709\u95dc\u8ffd\u52a0\u92b7\u552e\u548c\u4ea4\u53c9\u92b7\u552e\u7684\u5efa\u8b70\uff1a<\/p>\n\n\n\n<p><strong>\u63d0\u4f9b\u4f4e\u50f9\u503c\u8ffd\u52a0\u92b7\u552e\uff1a <\/strong>\u9019\u5c07\u589e\u52a0\u4ed6\u5011\u5c07\u5176\u6dfb\u52a0\u5230\u8cfc\u7269\u8eca\u7684\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<p><strong>\u4e0d\u8981\u505a\u5f97\u592a\u904e\u5206\uff1a<\/strong> \u8b93\u60a8\u7684\u5ba2\u6236\u611f\u89ba\u60a8\u53ea\u5c0d\u4ed6\u5011\u7684\u9700\u6c42\u611f\u8208\u8da3\u3002\u5982\u679c\u8ffd\u52a0\u92b7\u552e\u592a\u591a\uff0c\u60a8\u7684\u5ba2\u6236\u53ef\u80fd\u6703\u89ba\u5f97\u81ea\u5df1\u88ab\u8ce3\u4e86\u3002<\/p>\n\n\n\n<p><strong>\u78ba\u4fdd\u60a8\u4e86\u89e3\u60a8\u7684\u5ba2\u6236\uff1a<\/strong> \u4f7f\u7528 CRM \u8edf\u9ad4\u6216\u500b\u4eba\u5316\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u60a8\u66f4\u4e86\u89e3\u5ba2\u6236\uff0c\u8b93\u60a8\u66f4\u6709\u80fd\u529b\u5411\u4ed6\u5011\u92b7\u552e\u3002\u5728\u5617\u8a66\u5411\u5ba2\u6236\u9032\u884c\u8ffd\u52a0\u92b7\u552e\u6216\u4ea4\u53c9\u92b7\u552e\u4e4b\u524d\uff0c\u8acb\u5148\u4e86\u89e3\u4ed6\u5011\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5229\u7528\u6700\u65b0\u6280\u8853<\/strong><\/h3>\n\n\n\n<p>\u6539\u8b8a\u884c\u92b7\u7b56\u7565\u53ef\u80fd\u662f\u4e00\u9805\u8271\u9245\u7684\u4efb\u52d9\u3002\u5e78\u904b\u7684\u662f\uff0c\u6709\u8a31\u591a\u5de5\u5177\u53ef\u4ee5\u63d0\u9ad8\u60a8\u7684 AOV \u4ee5\u53ca\u5176\u4ed6\u95dc\u9375\u7e3e\u6548\u6307\u6a19 (KPI)\u3002<\/p>\n\n\n\n<p>\u4f7f\u7528\u985e\u4f3c\u7684\u5de5\u5177 <a href=\"https:\/\/vibetrace.com\/zh\/\u6578\u5b57\u52a9\u7406-2\/\" data-type=\"page\" data-id=\"23431\">\u6578\u5b57\u52a9\u7406<\/a>\uff0c \u4f60\u53ef\u4ee5\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u900f\u904e\u884c\u70ba\u6d1e\u5bdf\u529b\u9032\u884c\u5feb\u901f\u5be6\u9a57<\/li>\n\n\n\n<li>\u5efa\u7acb\u6b63\u5411\u7684\u5ba2\u6236\u60c5\u7dd2<\/li>\n\n\n\n<li>\u8207\u60a8\u7684\u5ba2\u6236\u5efa\u7acb\u5c0d\u8a71<\/li>\n\n\n\n<li>\u5f15\u5c0e\u5f0f\u92b7\u552e\uff0c\u5e6b\u52a9\u5ba2\u6236\u9078\u64c7\u6700\u9069\u5408\u81ea\u5df1\u7684\u7522\u54c1<\/li>\n<\/ul>\n\n\n\n<p>\u9019\u4e9b\u5de5\u5177\u4f7f\u60a8\u80fd\u5920\u66f4\u5feb\u5730\u8655\u7406\u8cc7\u6599\u4e26\u7372\u5f97\u6709\u95dc\u5ba2\u6236\u7684\u66f4\u5168\u9762\u7684\u898b\u89e3\u3002\u81ea\u52d5\u5316\u4e5f\u610f\u5473\u8457\u60a8\u7684\u5718\u968a\u81ea\u884c\u7ba1\u7406\u500b\u4eba\u5316\u548c\u4fc3\u92b7\u7684\u5404\u500b\u65b9\u9762\u7684\u58d3\u529b\u66f4\u5c0f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8207\u60a8\u7684\u5718\u968a\u6e9d\u901a<\/strong><\/h3>\n\n\n\n<p>\u63d0\u9ad8 AOV 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data-id=\"23028\">\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u548c\u60a8\u7684\u5229\u6f64<\/a>.<\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u5c0d\u9019\u4e9b\u670d\u52d9\u6709\u4f55\u7528\u8655\u6709\u4efb\u4f55\u7591\u554f\uff0c\u8acb\u96a8\u6642\u8207\u6211\u5011\u806f\u7d61\u6216\u586b\u5beb\u4e0b\u9762\u7684\u8868\u683c\u4f86\u8981\u6c42\u6f14\u793a\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u7576\u60a8\u6b63\u5728\u5c0b\u627e\u65b9\u6cd5\u4f86\u8ffd\u8e64\u60a8\u4f5c\u70ba\u5728\u7dda\u96f6\u552e\u5546\u7684\u6210\u529f\u6642\uff0c\u4ec0\u9ebc... <a title=\"\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u5b8c\u6574\u6307\u5357\" class=\"read-more\" href=\"https:\/\/vibetrace.com\/zh\/\u5b8c\u6574\u6307\u5357\u5e73\u5747\u8a02\u55ae\u50f9\u503c\/\" aria-label=\"\u95b1\u8b80\u6709\u95dc\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u5b8c\u6574\u6307\u5357\u7684\u66f4\u591a\u4fe1\u606f\"> <\/a><\/p>","protected":false},"author":9,"featured_media":24183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[83],"tags":[66,136],"class_list":["post-24172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metrics-kpis","tag-average-order-value","tag-ve","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/24172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/comments?post=24172"}],"version-history":[{"count":8,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/24172\/revisions"}],"predecessor-version":[{"id":24212,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/posts\/24172\/revisions\/24212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media\/24183"}],"wp:attachment":[{"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/media?parent=24172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/categories?post=24172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vibetrace.com\/zh\/wp-json\/wp\/v2\/tags?post=24172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}