{"id":24149,"date":"2023-08-25T04:31:17","date_gmt":"2023-08-25T04:31:17","guid":{"rendered":"https:\/\/vibetrace.com\/?p=24149"},"modified":"2023-09-29T04:37:13","modified_gmt":"2023-09-29T04:37:13","slug":"what-is-marketing-attribution-and-how-does-it-help-your-business","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u4ec0\u9ebc\u662f\u884c\u92b7\u6b78\u56e0\u4ee5\u53ca\u5b83\u5982\u4f55\u5e6b\u52a9\u60a8\u7684\u696d\u52d9\/","title":{"rendered":"\u4ec0\u9ebc\u662f\u884c\u92b7\u6b78\u56e0\u4ee5\u53ca\u5b83\u5982\u4f55\u5e6b\u52a9\u60a8\u7684\u696d\u52d9\uff1f"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u884c\u92b7\u6b78\u56e0\u662f\u4e00\u7a2e\u5546\u696d\u5be6\u8e10\uff0c\u53ef\u8b93\u60a8\u7684\u884c\u92b7\u548c\u92b7\u552e\u5718\u968a\u4e86\u89e3\u60a8\u7684\u884c\u92b7\u5718\u968a\u662f\u5426\u5df2\u5be6\u73fe\u5176\u76ee\u6a19\u3002\u6b64\u985e\u5831\u544a\u53ef\u4ee5\u5e6b\u52a9\u60a8\u7684\u5718\u968a\u4e86\u89e3\u4ed6\u5011\u7684\u52aa\u529b\u662f\u5426\u88ab\u6b63\u78ba\u7684\u76ee\u6a19\u53d7\u773e\u6240\u63a5\u53d7\uff0c\u4ee5\u53ca\u662f\u5426\u5c0d\u516c\u53f8\u7522\u751f\u4e86\u7a4d\u6975\u5f71\u97ff\u3002<\/p>\n\n\n\n<p>Think with Google \u5df2\u5728 2017 \u5e74\u4f30\u8a08 <a href=\"https:\/\/www.thinkwithgoogle.com\/future-of-marketing\/management-and-culture\/data-attribution-challenge-analysis\/\" target=\"_blank\" rel=\"noopener\">76% \u884c\u92b7\u4eba\u54e1\u5c07\u6709\u80fd\u529b\u4f7f\u7528\u884c\u92b7\u6b78\u56e0<\/a>\u3002\u5f9e\u90a3\u6642\u8d77\uff0c\u5f88\u660e\u986f\uff0c\u7531\u65bc\u5c08\u696d\u4eba\u58eb\u4eca\u5929\u63a1\u7528\u7684\u5275\u65b0\u548c\u6709\u91dd\u5c0d\u6027\u7684\u884c\u92b7\u7b56\u7565\uff0c\u9019\u500b\u6578\u5b57\u53ea\u6703\u589e\u52a0\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u5011\u5c07\u5e6b\u52a9\u60a8\u4e86\u89e3\u884c\u92b7\u6b78\u56e0\u7684\u57fa\u790e\u77e5\u8b58\u3001\u5176\u91cd\u8981\u6027\u4ee5\u53ca\u5b83\u5982\u4f55\u5e6b\u52a9\u60a8\u767c\u5c55\u696d\u52d9\u3002\u4f60\u6e96\u5099\u597d\u5b78\u7fd2\u4e86\u55ce\uff1f\u8b93\u6211\u5011\u6df1\u5165\u4e86\u89e3\u4e00\u4e0b\u3002<\/p>\n\n\n\n<p>\u76ee\u9304\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4ec0\u9ebc\u662f\u884c\u92b7\u6b78\u56e0\uff1f<\/li>\n\n\n\n<li>\u70ba\u4ec0\u9ebc\u884c\u92b7\u6b78\u56e0\u5f88\u91cd\u8981\uff1f<\/li>\n\n\n\n<li>\u884c\u92b7\u6b78\u56e0\u5982\u4f55\u5e6b\u52a9\u6211\u7684\u696d\u52d9\uff1f<\/li>\n\n\n\n<li>\u5728\u6211\u7684\u696d\u52d9\u4e2d\u4f7f\u7528\u884c\u92b7\u6b78\u56e0\u6709\u4ec0\u9ebc\u6311\u6230\u55ce\uff1f<\/li>\n\n\n\n<li>\u4ec0\u9ebc\u662f\u884c\u92b7\u6b78\u56e0\u6a21\u578b\uff1f<\/li>\n\n\n\n<li>\u5982\u4f55\u70ba\u6211\u7684\u4f01\u696d\u9078\u64c7\u6b78\u56e0\u6a21\u578b\uff1f<\/li>\n\n\n\n<li>\u5982\u4f55\u9078\u64c7\u6b63\u78ba\u7684\u884c\u92b7\u6b78\u56e0\u5de5\u5177\u4ee5\u53d6\u5f97\u6210\u529f\uff1f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4ec0\u9ebc\u662f\u884c\u92b7\u6b78\u56e0\uff1f<\/strong><\/h2>\n\n\n\n<p>\u884c\u92b7\u6b78\u56e0\u662f\u5c0d\u5ba2\u6236\u8207\u60a8\u516c\u53f8\u7684\u63a5\u89f8\u9ede\u7684\u5206\u6790\u3002\u9019\u7528\u65bc\u8a55\u4f30\u60a8\u7684\u884c\u92b7\u5de5\u4f5c\u662f\u5426\u6b63\u5728\u5f15\u5c0e\u6d88\u8cbb\u8005\u5be6\u73fe\u60a8\u516c\u53f8\u7684\u76ee\u6a19\u3002&nbsp;<\/p>\n\n\n\n<p>\u900f\u904e\u6b64\u5206\u6790\u7522\u751f\u7684\u5831\u544a\u53ef\u4ee5\u5e6b\u52a9\u76f4\u63a5\u884c\u92b7\u548c\u92b7\u552e\u90e8\u9580\u4e86\u89e3\u54ea\u4e9b\u7ba1\u9053\u3001\u7b56\u7565\u548c\u65b9\u6cd5\u5c0d\u5176\u53d7\u773e\u7522\u751f\u4e86\u7a4d\u6975\u7684\u5f71\u97ff\u3002\u5b83\u9084\u53ef\u4ee5\u5e6b\u52a9\u60a8\u7684\u516c\u53f8\u52a0\u5f37\u884c\u92b7\u5be6\u8e10\uff0c\u4ee5\u5be6\u73fe\u6700\u5927\u6548\u679c\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u70ba\u4ec0\u9ebc\u884c\u92b7\u6b78\u56e0\u5f88\u91cd\u8981\uff1f<\/strong><\/h2>\n\n\n\n<p>\u884c\u92b7\u6b78\u56e0\u7684\u91cd\u8981\u6027\u5728\u65bc\u5b83\u80fd\u5920\u8b93\u516c\u53f8\u4e86\u89e3\u5176\u884c\u92b7\u6d3b\u52d5\u7684\u7e3e\u6548\u3002\u9019\u4f7f\u5f97\u884c\u92b7\u5718\u968a\u80fd\u5920\u5c08\u6ce8\u65bc\u9019\u4e9b\u7ba1\u9053\u4e26\u5275\u5efa\u8207\u8868\u73fe\u6700\u4f73\u7684\u5ba3\u50b3\u6750\u6599\u4e00\u81f4\u7684\u5167\u5bb9\u3002&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/YuafUr5X_51uT4aYjP84Vl5zR-9SYfAD2Ujf_qMv1dlDwKlMarR584kNYCFwuThcS9IlciVtfFz5Kc4vAOslY5dKP_45jPJGNkqnvkXL0OfnIdIhItl9Iwrpy0xPN3gsyaVWzZU-JQzx806nsG6M4pA\" alt=\"\u884c\u92b7\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u900f\u904e\u7372\u5f97\u6709\u95dc\u884c\u92b7\u6d3b\u52d5\u7e3e\u6548\u7684\u6b77\u53f2\u6578\u64da\uff0c\u60a8\u7684\u516c\u53f8\u53ef\u4ee5\u900f\u904e\u6709\u6548\u5229\u7528\u5176\u8cc7\u6e90\u4f86\u7372\u5f97\u66f4\u597d\u7684\u5229\u6f64\u3002\u7136\u800c\uff0c\u5982\u679c\u6c92\u6709\u53ef\u4ee5\u6536\u96c6\u3001\u5206\u6790\u548c\u7522\u751f\u6578\u64da\u5831\u544a\u7684\u6b63\u78ba\u5206\u6790\u5e73\u53f0\uff0c\u9019\u662f\u4e0d\u53ef\u80fd\u5be6\u73fe\u7684\u3002 <\/p>\n\n\n\n<p>\u60a8\u7684\u8edf\u9ad4\u8a18\u9304\u7684\u6578\u64da\u5c07\u88ab\u60a8\u7684\u884c\u92b7\u5718\u968a\u89e3\u91cb\u70ba\u6709\u95dc\u60a8\u7684\u884c\u92b7\u7e3e\u6548\u7684\u9ad8\u54c1\u8cea\u898b\u89e3\uff0c\u5b83\u9084\u5c07\u4f7f\u60a8\u7684\u5718\u968a\u80fd\u5920\u5275\u5efa\u9ad8\u5ea6\u76f8\u95dc\u7684\u6750\u6599\uff0c\u4ee5\u66f4\u597d\u5730 <a href=\"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\/\">CLV\uff08\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff09\u3002<\/a>\u00a0<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u5047\u8a2d\u60a8\u7684\u5ba2\u6236\u5728\u5176\u88dd\u7f6e\u4e0a\u770b\u5230\u4f86\u81ea\u60a8\u516c\u53f8\u7684\u96fb\u5b50\u90f5\u4ef6\u548c\u793e\u7fa4\u5a92\u9ad4\u5ee3\u544a\u3002\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u6548\u679c\u5f88\u597d\uff0c\u4f46\u60a8\u6ce8\u610f\u5230\u5927\u90e8\u5206\u8f49\u63db\u4f86\u81ea\u4ed8\u8cbb\u5ee3\u544a\u3002\u7136\u5f8c\uff0c\u60a8\u7684\u5718\u968a\u5c07\u900f\u904e\u589e\u52a0 <a href=\"https:\/\/www.truelogic.com.ph\/blog\/make-the-most-of-your-paid-ad-budget-in-2023\/\" target=\"_blank\" rel=\"noopener\">\u5df2\u4ed8\u8cbb\u5ee3\u544a\u9810\u7b97<\/a> \u4f7f\u8a72\u901a\u9053\u7684\u6027\u80fd\u52a0\u500d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u884c\u92b7\u6b78\u56e0\u5982\u4f55\u5e6b\u52a9\u6211\u7684\u696d\u52d9\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5230\u76ee\u524d\u70ba\u6b62\uff0c\u6211\u5011\u5df2\u7d93\u8a0e\u8ad6\u4e86\u4ec0\u9ebc\u662f\u884c\u92b7\u6b78\u56e0\u4ee5\u53ca\u5b83\u7684\u91cd\u8981\u6027\u3002\u73fe\u5728\uff0c\u60a8\u53ef\u80fd\u60f3\u77e5\u9053\u9019\u7a2e\u505a\u6cd5\u9084\u80fd\u70ba\u60a8\u7684\u516c\u53f8\u5e36\u4f86\u54ea\u4e9b\u5176\u4ed6\u597d\u8655\u4ee5\u53ca\u70ba\u4ec0\u9ebc\u60a8\u61c9\u8a72\u6295\u8cc7\u5b83\u3002&nbsp;<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u5217\u51fa\u4e86\u60a8\u7684\u4f01\u696d\u5728\u6b63\u78ba\u4f7f\u7528\u884c\u92b7\u6b78\u56e0\u6642\u53ef\u4ee5\u7372\u5f97\u7684\u4e00\u4e9b\u512a\u52e2\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u66f4\u597d\u7684\u5e95\u7dda<\/strong><\/h3>\n\n\n\n<p>\u7576\u60a8\u63a1\u53d6\u6709\u6548\u7684\u884c\u92b7\u6b78\u56e0\u5be6\u8e10\u6642\uff0c\u60a8\u53ef\u4ee5\u653e\u5fc3\uff0c\u60a8\u7684\u884c\u92b7\u9810\u7b97\u5df2\u7d93\u7528\u5b8c\u3002\u60a8\u4e00\u5b9a\u6703\u900f\u904e\u6b63\u78ba\u7684\u7ba1\u9053\u5411\u76ee\u6a19\u53d7\u773e\u50b3\u9054\u6709\u5f71\u97ff\u529b\u7684\u8a0a\u606f\uff0c\u8b93\u4ed6\u5011\u9ede\u64ca\u7d50\u5e33\u6309\u9215\u3002\u9019\u53ef\u80fd\u6703\u5c0e\u81f4 <a href=\"https:\/\/vibetrace.com\/zh\/\u5982\u4f55\u63d0\u9ad8\u8f49\u63db\u7387\u5c08\u5bb6\u610f\u898b\/\">\u70ba\u60a8\u7684\u696d\u52d9\u5e36\u4f86\u66f4\u591a\u8f49\u5316<\/a> \u5f9e\u800c\u589e\u52a0\u4e86\u6536\u5165\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u6578\u64da\u9a45\u52d5\u7684\u884c\u92b7\u6c7a\u7b56<\/strong><\/h3>\n\n\n\n<p>\u900f\u904e\u884c\u92b7\u6b78\u56e0\uff0c\u60a8\u7684\u5718\u968a\u5c07\u6e05\u695a\u4e86\u89e3\u5ba2\u6236\u7684\u8cfc\u8cb7\u6b77\u7a0b\uff0c\u4e26\u4e14\u4ed6\u5011\u53ef\u4ee5\u4f7f\u7528\u9019\u4e9b\u6578\u64da\u4f86\u63d0\u9ad8\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u6548\u3002\u60a8\u7684\u5718\u968a\u53ef\u4ee5\u5c07\u8cc7\u6e90\u5f9e\u7e3e\u6548\u4e0d\u4f73\u7684\u7ba1\u9053\u8f49\u79fb\u5230\u7e3e\u6548\u8f03\u9ad8\u7684\u7ba1\u9053\u3002&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u6b63\u78ba\u4f7f\u7528\u884c\u92b7\u6b78\u56e0\u5de5\u5177\u4e5f\u53ef\u4ee5\u5e6b\u52a9\u60a8 <a href=\"https:\/\/vibetrace.com\/zh\/\u71df\u92b7\u4e2d\u7684\u5ba2\u6236\u7d30\u5206\u8207\u500b\u6027\u5316\/\">\u7d30\u5206\u60a8\u7684\u5ba2\u6236\u4e26\u500b\u6027\u5316\u60a8\u7684\u5de5\u4f5c<\/a> \u4ee5\u7372\u5f97\u6700\u4f73\u7d50\u679c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u76f4\u89ba\u7684\u7522\u54c1\u958b\u767c<\/strong><\/h3>\n\n\n\n<p>\u6700\u5f8c\uff0c\u884c\u92b7\u6b78\u56e0\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u60a8\u66f4\u4e86\u89e3\u5ba2\u6236\u7684\u9700\u6c42\u3002\u8a72\u5de5\u5177\u7522\u751f\u7684\u8cc7\u8a0a\u53ef\u4ee5\u5e6b\u52a9\u60a8\u78ba\u5b9a\u4ed6\u5011\u53ef\u80fd\u7372\u5f97\u7684\u7269\u54c1\u3002\u6839\u64da\u9019\u4e9b\u77e5\u8b58\uff0c\u60a8\u53ef\u4ee5\u958b\u767c\u6216\u6539\u9032\u5ba2\u6236\u66f4\u591a\u53c3\u8207\u7684\u7522\u54c1\u3002&nbsp;<\/p>\n\n\n\n<h2 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class=\"wp-block-list\">\n<li>40%\u4f86\u552e\u524d\u4e92\u52d5<\/li>\n\n\n\n<li>40% \u662f\u60a8\u696d\u52d9\u7684\u7b2c\u4e00\u500b\u63a5\u89f8\u9ede<\/li>\n\n\n\n<li>20% \u81f3\u5176\u4ed6\u63a5\u89f8\u9ede\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u6b64\u6a21\u578b\u6700\u9069\u5408\u60f3\u8981\u4e86\u89e3\u5ba2\u6236\u6574\u9ad4\u8cfc\u8cb7\u6b77\u7a0b\u7684\u516c\u53f8\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u81ea\u8a02\u6b78\u56e0<\/strong><\/h3>\n\n\n\n<p>\u81ea\u8a02\u6b78\u56e0\u6a21\u578b\u662f\u6211\u5011\u63d0\u5230\u7684\u6240\u6709\u6a21\u578b\u4e2d\u6700\u7cbe\u78ba\u7684\u6a21\u578b\u3002\u8a72\u6a21\u578b\u5141\u8a31\u884c\u92b7\u4eba\u54e1\u5728\u6bcf\u500b\u63a5\u89f8\u9ede\u7684\u5206\u7d1a\u4e2d\u8a2d\u5b9a\u4ed6\u5011\u7684\u6a19\u6e96\u3002\u7136\u800c\uff0c\u9019\u9700\u8981\u4e00\u4f4d\u77e5\u9053\u5982\u4f55\u4f7f\u7528\u9019\u4e9b\u5de5\u5177\u7684\u884c\u92b7\u5c08\u696d\u4eba\u54e1\u4f86\u8a2d\u5b9a\u6709\u6548\u7684\u6a19\u6e96\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5982\u4f55\u9078\u64c7\u6b63\u78ba\u7684\u884c\u92b7\u6b78\u56e0\u5de5\u5177\u4ee5\u53d6\u5f97\u6210\u529f\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6211\u5011\u5df2\u7d93\u8a0e\u8ad6\u4e86\u5f88\u591a\u95dc\u65bc\u884c\u92b7\u6b78\u56e0\u6a21\u578b\u4ee5\u53ca\u70ba\u4ec0\u9ebc\u5b83\u5011\u5c0d\u60a8\u516c\u53f8\u7684\u767c\u5c55\u5982\u6b64\u91cd\u8981\u3002\u6578\u64da\u5c31\u662f\u529b\u91cf\uff0c\u6211\u5011\u76f8\u4fe1\uff0c\u70ba\u4e86\u7372\u5f97\u6e96\u78ba\u7684\u7d50\u679c\uff0c\u60a8\u9700\u8981\u4e00\u500b\u53ef\u9760\u7684\u884c\u92b7\u5e73\u53f0\u4f86\u6e96\u78ba\u8a18\u9304\u60a8\u516c\u53f8\u7684\u8cc7\u8a0a\u3002<\/p>\n\n\n\n<p>\u60a8\u9700\u8981\u64c1\u6709\u80fd\u5920\u8655\u7406\u60a8\u7684\u696d\u52d9\u898f\u6a21\u4e26\u70ba\u60a8\u63d0\u4f9b\u4e00\u6d41\u884c\u92b7\u512a\u5316\u7684\u9ad8\u54c1\u8cea\u898b\u89e3\u7684\u8edf\u9ad4\u3002\u5982\u679c\u60a8\u6b63\u5728\u5c0b\u627e\u53ef\u4ee5\u5b8c\u6210\u6240\u6709\u9019\u4e9b\u7684\u884c\u92b7\u6b78\u56e0\uff0c\u60a8\u53ef\u4ee5\u67e5\u770b Vibetrace\u3002<\/p>\n\n\n\n<p>Vibetrace \u5df2\u5e6b\u52a9\u6578\u767e\u5bb6\u4f01\u696d\u900f\u904e\u81ea\u52d5\u5316\u5be6\u73fe\u884c\u92b7\u5de5\u4f5c\u6d41\u7a0b\u81ea\u52d5\u5316\u3002\u9019\u4f7f\u5f97\u6578\u5341\u5bb6\u516c\u53f8\u5be6\u73fe\u4e86\u5feb\u901f\u3001\u53ef\u6301\u7e8c\u7684\u6210\u9577\u3002&nbsp;<\/p>\n\n\n\n<p>\u4eca\u5929\u5c31\u806f\u7d61\u6211\u5011 <a href=\"https:\/\/vibetrace.com\/zh\/\">\u514d\u8cbb\u8a66\u7528<\/a> \u6211\u5011\u7684\u5e73\u53f0\uff01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f5c\u8005\u7c21\u4ecb<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/oEMyVRo0gxpx1eu31Yj-KuD1BIHOXtIiS_Z_tFA8C6t5eU9ft9Tdzhs3Ct21zxiySd_BwrjXMWqDr4RNWSXhMGPwNoRfpZtMjzLKvoGrgI4HbBmw1s-zWWNlGiYEf3-3o1TAqo04i-w1Uch56sP4E2s\" alt=\"\" style=\"width:216px;height:219px\" width=\"216\" height=\"219\"\/><\/figure>\n\n\n\n<p>\u4f2f\u7d0d\u5fb7\u8056\u80e1\u5b89 | <a href=\"https:\/\/www.linkedin.com\/in\/bernardsanjuaniii\/\" target=\"_blank\" rel=\"noopener\">\u9818\u82f1<\/a><\/p>\n\n\n\n<p>\u8056\u80e1\u5b89\u4e09\u4e16 (Bernard San Juan III) \u662f<a href=\"https:\/\/www.truelogic.com.ph\/\" target=\"_blank\" rel=\"noopener\"> \u771f\u5be6\u908f\u8f2f<\/a> \u4ed6\u4f86\u81ea\u7dda\u4e0a\u516c\u53f8\uff0c\u64c1\u6709\u6210\u529f\u7684\u8077\u696d\u751f\u6daf\uff0c\u5728\u5efa\u7acb\u548c\u7ba1\u7406\u54e1\u5de5\u968a\u4f0d\u65b9\u9762\u767c\u63ee\u4e86\u95dc\u9375\u4f5c\u7528\u3002\u4ed6\u91cd\u65b0\u8a2d\u8a08\u4e86\u8a72\u7d44\u7e54\u7684 IT 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