{"id":23603,"date":"2023-09-25T21:47:14","date_gmt":"2023-09-25T21:47:14","guid":{"rendered":"https:\/\/vibetrace.com\/?p=23603"},"modified":"2023-10-19T21:53:06","modified_gmt":"2023-10-19T21:53:06","slug":"digital-customer-experience","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u6578\u4f4d\u5316\u5ba2\u6236\u9ad4\u9a57\/","title":{"rendered":"10\u500b\u5fc5\u5099\u7684\u8f49\u63db\u7387\u512a\u5316\u5de5\u5177"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u5728\u84ec\u52c3\u767c\u5c55\u7684\u96fb\u5b50\u5546\u52d9\u4e16\u754c\u4e2d\uff0c\u6578\u4f4d\u5ba2\u6236\u9ad4\u9a57\u540c\u7b49\u91cd\u8981\u3002<\/p>\n\n\n\n<p>\u96d6\u7136\u54c1\u724c\u8072\u8b7d\u5f88\u91cd\u8981\uff0c\u4f46\u4f7f\u7528\u8005\u9ad4\u9a57\u662f\u5ba2\u6236\u5728\u7dda\u4e0a\u8cfc\u7269\u6642\u6700\u91cd\u8996\u7684\uff1a <a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_blank\" rel=\"noopener\">73%<\/a> \u7684\u6d88\u8cbb\u8005\u8868\u793a\uff0c\u5b83\u5728\u4ed6\u5011\u7684\u8cfc\u8cb7\u884c\u70ba\u4e2d\u767c\u63ee\u8457\u91cd\u8981\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u60a8\u4e0d\u80fd\u518d\u4f9d\u8cf4\u8ff7\u4eba\u7684\u92b7\u552e\u4eba\u54e1\u4f86\u6307\u5c0e\u6f5b\u5728\u5ba2\u6236\u5b8c\u6210\u8907\u96dc\u7684\u6d41\u7a0b\uff0c\u5118\u7ba1\u60a8\u53ef\u4ee5\u5229\u7528\u6578\u4f4d\u884c\u92b7\u52a9\u7406\u7b49\u5de5\u5177\u4f86\u6307\u5c0e\u6f5b\u5728\u5ba2\u6236 <a href=\"https:\/\/vibetrace.com\/zh\/\u60f3\u8981\u4e00\u500b\u76f4\u63a5\u9762\u5411\u5ba2\u6236\u7684\u6bba\u624b\u7d1a\u7b56\u7565-dtc-\u9996\u5148\u512a\u5316\u60a8\/\" data-type=\"post\" data-id=\"23446\">\u589e\u5f37\u6578\u4f4d\u9ad4\u9a57<\/a> 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gb-headline-4032ca8d gb-headline-text\">\u4e86\u89e3\u5982\u4f55\u901a\u904e\u57fa\u65bc\u6578\u64da\u7684\u660e\u667a\u6c7a\u7b56\u4e26\u4f7f\u7528\u71df\u92b7\u81ea\u52d5\u5316\u8edf\u4ef6\u4f86\u63d0\u9ad8\u8f49\u5316\u7387\u3002<\/div>\n\n\n<div class=\"gb-button-wrapper gb-button-wrapper-3bc9c6f2\">\n\n<a class=\"gb-button gb-button-16e8d80b gb-button-text vt-register vt-track-click\" href=\"https:\/\/vibetrace.com\/zh\/\u63d0\u9ad8\u8f49\u5316\u7387\/\">\u63d0\u9ad8\u8f49\u5316\u7387<\/a>\n\n<\/div>\n<\/div><\/div>\n\n\n<p>CRO \u6709\u591a\u7a2e\u5f62\u5f0f\u3002\u60a8\u53ef\u80fd\u6703\u95dc\u6ce8\u6280\u8853\uff0c\u67e5\u770b\u9801\u9762\u901f\u5ea6\u3001\u8f09\u5165\u6642\u9593\u548c\u7db2\u7ad9\u53ef\u7528\u6027\u7b49\u7d30\u7bc0\u3002\u60a8\u53ef\u80fd\u6703\u66f4\u4f9d\u8cf4\u5ba2\u6236\u56de\u994b\u6216 A\/B 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\u5de5\u5177\u53ef\u4f9b\u6211\u5011\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>\u8b93\u6211\u5011\u76f4\u63a5\u9032\u5165\u4e26\u8986\u84cb\uff1a<\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id23603_c3f3be-3f .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id23603_c3f3be-3f .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id23603_c3f3be-3f .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id23603_c3f3be-3f .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8f49\u63db\u7387\u512a\u5316\u5de5\u5177\u7684\u985e\u578b<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u7db2\u8def\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>\u7db2\u8def\u5206\u6790\u7684\u7406\u5ff5\u662f\u6e96\u78ba\u4e86\u89e3\u7db2\u7ad9\u4e0a\u767c\u751f\u7684\u60c5\u6cc1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/gSfzPENIu04N-k9OvX9yv19Gtgh9h2UVFJhB_6GOZZUD4YhGhHujahC5dUUREbjJG8p0eIudIorTo8xNT9D4pTCCmt1Mec0R9BTOdOaNTn89zPYjrp8zDEavKHa8PqoTQcXyg2jg5V-ADkjebY9gHHE\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u7121\u8ad6\u662f\u6613\u65bc\u95b1\u8b80\u7684\u71b1\u5716\u9084\u662f\u7a81\u7136\u4e0b\u6ed1\u7684\u7d71\u8a08\u6578\u64da\uff0c\u7db2\u8def\u5206\u6790\u5de5\u5177\u90fd\u53ef\u4ee5\u8b93\u60a8\u8ffd\u8e64\u95dc\u9375\u6307\u6a19\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<p><strong>\u8df3\u51fa\u7387\uff1a <\/strong><a href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u90f5\u4ef6\u9000\u8ca8\u7387\/\" data-type=\"post\" data-id=\"17892\">\u8a2a\u5ba2\u8df3\u51fa\u7684\u983b\u7387<\/a> \u50c5\u8a2a\u554f\u4e00\u500b\u9801\u9762\u5f8c\u5c31\u96e2\u958b\u60a8\u7684\u7db2\u7ad9\u3002<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/vibetrace.com\/zh\/\u6bcf\u6b21\u6703\u8a71\u6536\u5165\/\" data-type=\"post\" data-id=\"20832\">\u6703\u8a71\u6301\u7e8c\u6642\u9593<\/a>: <\/strong>\u7db2\u7ad9\u8a2a\u5ba2\u5728\u7279\u5b9a\u7db2\u9801\u4e0a\u505c\u7559\u7684\u6642\u9593\u9577\u5ea6\u3002\u9019\u53ef\u4ee5\u8b93\u60a8\u4e86\u89e3\u60a8\u7684\u5167\u5bb9\u662f\u5426\u6709\u7528\u6216\u60a8\u7684\u7db2\u7ad9\u8a2d\u8a08\u662f\u5426\u904e\u65bc\u523a\u8033\uff0c\u5177\u9ad4\u53d6\u6c7a\u65bc\u9801\u9762\u7684\u985e\u578b\u3002<\/p>\n\n\n\n<p><strong>\u5e38\u898b\u9000\u51fa\u9801\u9762\uff1a<\/strong> \u7d93\u5e38\u5c0e\u81f4\u4eba\u5011\u5728\u6c92\u6709\u8f49\u63db\u7684\u60c5\u6cc1\u4e0b\u7a81\u7136\u96e2\u958b\u7db2\u7ad9\u7684\u9801\u9762\u3002\u6709\u4e9b\u56e0\u7d20\u53ef\u80fd\u6703\u8b93\u4ed6\u5011\u671b\u800c\u537b\u6b65\uff0c\u4f8b\u5982\u54c1\u724c\u4e0d\u7b26\u6216\u5b9a\u50f9\u4e0d\u660e\u78ba\u3002 <\/p>\n\n\n\n<p>\u6216\u8005\uff0c\u4ed6\u5011\u53ef\u80fd\u5df2\u7d93\u627e\u5230\u4e86\u6240\u9700\u7684\u4fe1\u606f\uff0c\u4f46\u4e0d\u9700\u8981\u8f49\u63db\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/vibetrace.com\/zh\/\u96fb\u5b50\u5546\u52d9\u516c\u5f0f\/\" data-type=\"post\" data-id=\"23733\">\u7db2\u8def\u5206\u6790<\/a> \u53ef\u4ee5\u5354\u52a9\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u548c\u8ffd\u8e64 KPI\uff0c\u4e26\u5e6b\u52a9\u6839\u64da\u4eba\u53e3\u7d71\u8a08\u8cc7\u8a0a\u627e\u5230\u76ee\u6a19\u53d7\u773e\u3002<\/p>\n\n\n\n<p>\u8207\u884c\u70ba\u548c\u6e2c\u8a66\u5de5\u5177\u7d50\u5408\u4f7f\u7528\u6642\uff0c\u9019\u662f\u63d0\u9ad8\u6574\u9ad4\u8f49\u63db\u7387\u7684\u597d\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u884c\u70ba\u5206\u6790<\/strong><\/h3>\n\n\n\n<p>\u884c\u70ba\u5206\u6790\u5de5\u5177\u70ba\u60a8\u63d0\u4f9b\u6240\u6709\u300c\u70ba\u4ec0\u9ebc\uff1f\u300d\u7684\u7b54\u6848\u3002\u554f\u984c\u3002\u70ba\u4ec0\u9ebc\u9867\u5ba2\u770b\u4e86\u4e3b\u9801\u5f8c\u5c31\u96e2\u958b\u4e86\uff1f\u70ba\u4ec0\u9ebc\u4eba\u5011\u6703\u5c07\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\uff0c\u4f46\u4e0d\u9032\u884c\u8cfc\u8cb7\uff1f<\/p>\n\n\n\n<p>\u6839\u64da\u9019\u4e9b\u898b\u89e3\uff0c\u60a8\u53ef\u4ee5\u9032\u884c\u5404\u7a2e\u8b8a\u66f4\u4ee5\u7c21\u5316\u5ba2\u6236\u65c5\u7a0b\uff0c\u5f9e\u800c\u512a\u5316\u60a8\u7684\u8f49\u63db\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5f9e\u9019\u4e9b\u4f7f\u7528\u8005\u884c\u70ba\u5206\u6790\u5de5\u5177\u4e2d\u5b78\u5230\u5f88\u591a\u3002\u60a8\u7684\u5ba2\u6236\u53ef\u80fd\u6703\u5728\u6d41\u7a0b\u7684\u67d0\u500b\u968e\u6bb5\u6b61\u8fce\u4e00\u4e9b\u4eba\u5de5\u6307\u5c0e\uff0c\u4e26\u5c07\u4ed6\u5011\u660e\u78ba\u5730\u5f15\u5c0e\u5230\u60a8\u7684\u65b9\u5411 <a href=\"https:\/\/www.8x8.com\/products\/contact-center\" target=\"_blank\" rel=\"noopener\">\u806f\u7d61\u4e2d\u5fc3<\/a> \u6700\u7d42\u6703\u7522\u751f\u7688\u4f9d\u71b1\u6f6e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15-1024x512.png\" alt=\"\" class=\"wp-image-24475\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15-1024x512.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15-300x150.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15-768x384.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15-1536x768.png 1536w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15-18x9.png 18w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/10\/image-15.png 1932w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u60a8\u53ef\u80fd\u6703\u767c\u73fe\u66f4\u6df1\u5165\u7684\u6587\u7ae0\u53ef\u4ee5\u8b93\u4eba\u5011\u76f8\u4fe1\u60a8\u662f\u503c\u5f97\u4fe1\u8cf4\u7684\uff0c\u6216\u8005\u7c21\u77ed\u7684\u539f\u8a71\u6b63\u662f\u4ed6\u5011\u8e0f\u51fa\u9019\u4e00\u6b65\u6240\u9700\u8981\u7684\u3002<\/p>\n\n\n\n<p>\u6216\u8005\uff0c\u5347\u7d1a BPO \u8edf\u9ad4\u4ee5\u81ea\u52d5\u5316\u806f\u7d61\u4e2d\u5fc3\u7684\u5de5\u4f5c\u6d41\u7a0b\u53ef\u4ee5\u8b93\u5ea7\u5e2d\u6709\u66f4\u591a\u6642\u9593\u5c08\u6ce8\u65bc\u89e3\u6c7a\u5ba2\u6236\u554f\u984c\uff0c\u5f9e\u800c\u63d0\u9ad8\u9996\u6b21\u547c\u53eb\u89e3\u6c7a\u7387\u3002<\/p>\n\n\n\n<p>\u5982\u679c\u6c92\u6709\u884c\u70ba\u5206\u6790\u5de5\u5177\uff0c\u60a8\u5c07\u77e5\u9053\u7db2\u7ad9\u8a2a\u5ba2\u5728\u4f55\u8655\u96e2\u958b\u60a8\u7684\u7db2\u7ad9\uff0c\u4f46\u4e0d\u77e5\u9053\u539f\u56e0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CRO\u6e2c\u8a66<\/strong><\/h3>\n\n\n\n<p>\u4e00\u65e6\u60a8\u4e86\u89e3\u4e86\u4eba\u5011\u7684\u53bb\u5411\u4ee5\u53ca\u4ed6\u5011\u6c92\u6709\u8f49\u63db\u7684\u539f\u56e0\uff0c\u5c31\u8a72\u8457\u624b\u5be6\u73fe\u6240\u6709\u884c\u92b7\u7684\u57fa\u77f3\uff1a\u6e2c\u8a66\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/2SG_RPvdpJdhcN5RVfp01-4IA1eS7YInsah_3v-ZvKakmwd1h1AEf01lS7R_LwWrPkWDbFx9wmS39Z1okK3h6MFpsq6EbcW2nLQ0oG7H8CbHYPdtR2FFW1jR-Z8kArrXhdAcVW9LNwtiCQbn8RcYZQg\" alt=\"\"\/><\/figure>\n\n\n\n<p>CRO 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\u96fb\u5b50\u5831\uff01<\/p>\n\n\n<div class=\"gb-container gb-container-d5704067\"><div class=\"gb-inside-container\">\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-1024x1024.png\" alt=\"\" class=\"wp-image-17448\" style=\"width:237px;height:237px\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2.png 1024w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-300x300.png 300w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-150x150.png 150w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u8207\u512a\u5316\u60a8\u7684\u6578\u5b57\u6536\u5165\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u4fdd\u6301\u806f\u7e6b\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" placeholder=\"\u540d\"><\/div>\n<input type=\"hidden\" name=\"source\" value=\"blog_green_man\">\n<input type=\"text\" name=\"__em\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__email\" value=\"\" style=\"display:none\">\n<input type=\"text\" name=\"__name\" value=\"\" style=\"display:none\">\n<div class=\"gb-button-wrapper\">\n<button type=\"submit\" class=\"gb-button gb-button-text\" style=\"width:100%\">\u8a02\u95b1\u6211<\/button>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"zh\"\/><\/form>\n\n\n\n<p class=\"has-small-font-size\">\u55ae\u64ca\u6309\u9215\u5373\u8868\u793a\u60a8\u63a5\u53d7\u6211\u5011\u7684 <a rel=\"noreferrer noopener\" href=\"https:\/\/vibetrace.com\/zh\/\u689d\u6b3e\u548c\u689d\u4ef6\/\" target=\"_blank\">\u689d\u6b3e\u53ca\u689d\u4ef6<\/a>\u3002\u60a8\u9084\u9700\u8981\u78ba\u8a8d\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u3002<\/p>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u60a8\u61c9\u8a72\u4f7f\u7528\u7684 10 \u500b\u8f49\u63db\u7387\u512a\u5316\u5de5\u5177<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Google Analytics\uff08\u548c Google Analytics 360\uff09<\/h3>\n\n\n\n<p>\u8fc4\u4eca\u70ba\u6b62\uff0c\u6211\u5011\u6700\u8457\u540d\u7684\u5de5\u5177\u662f Google Analytics\u3002\u7576\u60a8\u641c\u5c0b Google Analytics \u63d0\u4f9b\u7684\u5e7e\u4e4e\u7121\u7aae\u7121\u76e1\u7684\u6578\u64da\u6642\uff0c\u60a8\u751a\u81f3\u53ef\u80fd\u6c92\u6709\u610f\u8b58\u5230 Google Analytics \u4e5f\u7b97\u662f CRO \u5de5\u5177\u3002<\/p>\n\n\n\n<p>\u5b83\u5c6c\u65bc\u7db2\u8def\u5206\u6790\u7684\u7bc4\u7587\uff1a\u5b83\u61c9\u8a72\u6e96\u78ba\u5730\u544a\u8a34\u60a8\u7db2\u7ad9\u8a2a\u5ba2\u5728\u54ea\u88e1\u9032\u5165\u60a8\u7684\u7db2\u7ad9\u3001\u5728\u54ea\u88e1\u9032\u884c\u8f49\u63db\u4ee5\u53ca\u5728\u54ea\u88e1\u96e2\u958b\u3002<\/p>\n\n\n\n<p>\u5176\u76ee\u6a19\u8a2d\u5b9a\u529f\u80fd\u53ef\u8b93\u60a8\u8f15\u9b06\u8ffd\u8e64\u7279\u5b9a\u7684\u8f49\u63db\u6307\u6a19\uff0c\u4f8b\u5982\u5b8c\u6210\u7d50\u5e33\u7684\u4eba\u6578\u3002\u540c\u6642\uff0c\u5b83\u9084\u6703\u544a\u8a34\u60a8\u4eba\u5011\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u82b1\u8cbb\u4e86\u591a\u9577\u6642\u9593\uff0c\u9019\u53ef\u4ee5\u70ba\u60a8\u63d0\u4f9b\u5927\u91cf\u6709\u95dc\u60a8\u7684\u7db2\u7ad9\u5167\u5bb9\u5c0d\u8a2a\u5ba2\u6709\u7528\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n<p>\u5b83\u4e0d\u50c5\u53ef\u4ee5\u5373\u6642\u5b8c\u6210\u6240\u6709\u9019\u4e9b\u5de5\u4f5c\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u770b\u5230\u9019\u4e9b\u8a2a\u5ba2\u96a8\u8457\u60a8\u6240\u505a\u7684\u6bcf\u4e00\u6b21 SEO \u8abf\u6574\u800c\u589e\u52a0\uff0c\u800c\u4e14\u5b83\u9084\u53ef\u4ee5\u514d\u8cbb\u4f7f\u7528\u3002\u5c0d\u65bc\u6bcf\u6708\u9ede\u64ca\u91cf\u8d85\u904e 1000 \u842c\u6b21\u7684\u7528\u6236\u4f86\u8aaa\uff0c\u5347\u7d1a\u5230 GA 360 \u4e5f\u53ef\u80fd\u662f\u53ef\u80fd\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Google\u512a\u5316<\/h3>\n\n\n\n<p>\u8c37\u6b4c\u5728\u9019\u65b9\u9762\u8655\u65bc\u9818\u5148\u5730\u4f4d\u3002 TheOptimize \u7a0b\u5f0f\u8207 Google Analytics \u96c6\u6210\uff0c\u8b93\u60a8\u53ef\u4ee5\u57f7\u884c\u5c0d\u6bd4\u6e2c\u8a66\u4f86\u6c7a\u5b9a\u54ea\u500b\u9078\u9805\u66f4\u9069\u5408\u60a8\u7684\u7db2\u7ad9\u3002<\/p>\n\n\n\n<p>\u8207 Google Analytics \u4e00\u6a23\uff0cOptimize \u5728 Google Optimize 360 \u4e2d\u63d0\u4f9b\u514d\u8cbb\u7248\u672c\u548c\u4ed8\u8cbb\u7248\u672c\u3002<\/p>\n\n\n\n<p>\u6211\u5011\u5728\u9019\u88e1\u8b93 Google \u512a\u5316\uff0c\u5118\u7ba1\u5df2\u7d93\u6b7b\u4e86\uff08<a href=\"https:\/\/support.google.com\/analytics\/answer\/12979939?hl=en\" target=\"_blank\" rel=\"noopener\">2023 \u5e74 9 \u6708\u65e5\u843d<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/A7vvqeYKi4urmVmuKukB3VqYIzur5vbwXV06T2yAopyyGFNenEDpkxhurtaHVsbVABLXdF_v7cB-T9MtCyKMfRHwsJDor8oC0RGlmP3nihCvCz6d0YBv2Gq96TixAsML6R7wsnIlGqFzCWMxAH1fSdw\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u970d\u7279\u8cc8\u723e<\/h3>\n\n\n\n<p>\u53e6\u4e00\u500b\u514d\u8cbb\u9078\u9805\uff0c <a href=\"https:\/\/hotjar.com\" target=\"_blank\" rel=\"noopener\">\u970d\u7279\u8cc8\u723e<\/a> \u63d0\u4f9b\u8c50\u5bcc\u7684\u529f\u80fd\u4f86\u5e6b\u52a9\u5d84\u9732\u982d\u89d2\u7684 CRO \u7d93\u7406\u3002\u5b83\u65e8\u5728\u6539\u5584\u7db2\u7ad9\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u4e26\u4f7f\u7528\u6703\u8a71\u8a18\u9304\u7b49\u884c\u70ba\u5206\u6790\u5de5\u5177\u4f86\u5be6\u73fe\u6b64\u76ee\u7684\u3002<\/p>\n\n\n\n<p>\u5b83\u9084\u53ef\u4ee5\u9032\u884c\u5ba2\u6236\u8abf\u67e5\uff0c\u56e0\u6b64\u60a8\u53ef\u4ee5\u5229\u7528\u4eba\u5de5\u6578\u64da\u4f86\u652f\u63f4\u60a8\u7684\u5206\u6790\u2014\u2014\u9019\u662f\u89e3\u6c7a\u554f\u984c\u6838\u5fc3\u7684\u53ef\u9760\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u7576\u7136\uff0c\u770b\u5230\u5982\u6b64\u591a\u7684\u4eba\u5f9e\u4f60\u50be\u6ce8\u5fc3\u8840\u7684\u9801\u9762\u8df3\u51fa\u53ef\u80fd\u6703\u4ee4\u4eba\u6cae\u55aa\uff0c\u4f46\u4e00\u65e6\u4f60\u4fee\u5fa9\u4e86\u4efb\u4f55\u640d\u58de\u7684\u93c8\u63a5\u6216\u4ee4\u4eba\u8a0e\u53ad\u7684\u8a2d\u8a08\u529f\u80fd\uff0c\u770b\u8457\u4ed6\u5011\u7559\u4e0b\u4f86\u5c31\u53ef\u4ee5\u5f4c\u88dc\u9019\u4e00\u9ede\u3002\u5927\u6982\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u53d6\u6d88\u5f48\u8df3<\/h3>\n\n\n\n<p>\u9867\u540d\u601d\u7fa9\uff0cUnbounce \u89e3\u6c7a\u8df3\u51fa\u7387\u554f\u984c\uff0c\u5c08\u9580\u70ba\u60a8\u88fd\u4f5c\u8a2d\u8a08\u7cbe\u7f8e\u7684\u767b\u9678\u9801\u9762\uff0c\u9019\u6a23\u60a8\u5c31\u4e0d\u6703\u88fd\u4f5c\u8b93\u7528\u6236\u671b\u800c\u537b\u6b65\u7684\u9801\u9762\u3002<\/p>\n\n\n\n<p>\u8207\u6211\u5011\u525b\u525b\u63d0\u5230\u7684\u514d\u8cbb\u5de5\u5177\u76f8\u6bd4\uff0c\u5b83\u7684\u5b9a\u50f9\u6709\u9ede\u9ad8\uff0c\u4f46\u5b83\u53ef\u4ee5\u7bc0\u7701\u5927\u91cf\u6642\u9593\uff0c\u800c\u6642\u9593\u5c31\u662f\u91d1\u9322\uff0c\u5c24\u5176\u662f\u7576\u60a8\u5fc5\u9808\u512a\u5316\u6574\u500b\u7db2\u7ad9\u6642\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u985e\u4f3c\u7db2\u7d61<\/h3>\n\n\n\n<p>\u6709\u6c92\u6709\u60f3\u904e\u70ba\u4ec0\u9ebc\u4f60\u7684\u7af6\u722d\u5c0d\u624b\u505a\u5f97\u9019\u9ebc\u597d\uff0c\u800c\u4f60\u537b\u4f3c\u4e4e\u9677\u5165\u56f0\u5883\uff1f SametimeWeb \u662f\u9069\u5408\u60a8\u7684\u5730\u65b9\uff1a\u5b83\u53ef\u4ee5\u8b93\u60a8\u6df1\u5165\u4e86\u89e3\u7af6\u722d\u5c0d\u624b\u7684\u7db2\u7ad9\u4ee5\u53ca\u4ed6\u5011\u7684\u6700\u4f73\u7b56\u7565\u3002<\/p>\n\n\n\n<p>\u5b83\u4e5f\u4e0d\u6b62\u65bc\u6b64\uff1a\u767c\u73fe\u8da8\u52e2\u95dc\u9375\u5b57\uff0c\u5229\u7528\u73fe\u6210\u7684\u6a21\u677f\uff0c\u6216\u5efa\u7acb\u81ea\u5df1\u7684\u6a21\u677f\u4f86\u6bd4\u8f03\u5c0d\u60a8\u7684\u696d\u52d9\u91cd\u8981\u7684\u7279\u5b9a\u6307\u6a19\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e78\u904b\u6a59<\/h3>\n\n\n\n<p>Lucky Orange 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