{"id":22207,"date":"2023-07-11T10:25:28","date_gmt":"2023-07-11T10:25:28","guid":{"rendered":"https:\/\/vibetrace.com\/?p=22207"},"modified":"2023-08-10T06:05:33","modified_gmt":"2023-08-10T06:05:33","slug":"customer-segmentation-outdoor-retail","status":"publish","type":"post","link":"https:\/\/vibetrace.com\/zh\/\u5ba2\u6236\u7d30\u5206\u6236\u5916\u96f6\u552e\/","title":{"rendered":"\u6236\u5916\u88dd\u5099\u5e97\u7684\u5ba2\u6236\u7d30\u5206\u548c\u53d7\u773e"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p>\u5ba2\u6236\u6709\u81ea\u5df1\u7684\u504f\u597d\u3001\u8208\u8da3\u548c\u9078\u64c7\uff0c\u9019\u610f\u5473\u8457\u6c92\u6709\u4e00\u500b\u5ba2\u6236\u662f\u5b8c\u5168\u76f8\u540c\u7684\u3002\u4f46\u662f\uff0c\u5b83\u5011\u53ef\u4ee5\u5c6c\u65bc\u7279\u5b9a\u7d44\uff0c\u5177\u9ad4\u53d6\u6c7a\u65bc\u60a8\u5e0c\u671b\u5982\u4f55\u5c0d\u5b83\u5011\u9032\u884c\u7d30\u5206\uff0c\u9019\u8207\u60a8\u7684\u696d\u52d9\u76f8\u95dc\u3002 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href=\"https:\/\/itoaction.com\/customer-segmentation-examples-for-outdoor-and-active-brands\/#:~:text=understanding%20the%20161%20million%20us%20consumers%20who%20spend%20time%20outdoors\" target=\"_blank\" rel=\"noopener\">1.61 \u5104\u7f8e\u570b\u6d88\u8cbb\u8005<\/a> \u5927\u90e8\u5206\u6642\u9593\u90fd\u5728\u6236\u5916\u5ea6\u904e\uff0c\u622a\u81f3 2020 \u5e74\uff0c\u9019\u4e00\u6578\u5b57\u4f54\u7e3d\u4eba\u53e3\u7684 53%\u3002<\/p>\n\n\n\n<p>\u6839\u64da 2021 \u5e74\u7684\u6700\u65b0\u6578\u64da\uff0c\u9019\u4e00\u6578\u5b57\u589e\u81f3 1.642 \u5104\uff0c\u8f03\u4e0a\u5e74\u589e\u9577 1%\u3002<\/p>\n\n\n\n<p><strong>\u6700\u5e38\u898b\u7684\u6236\u5916\u6d3b\u52d5\u5305\u62ec\u8dd1\u6b65\u3001\u5f92\u6b65\u65c5\u884c\u3001\u91e3\u9b5a\u3001\u9a0e\u81ea\u884c\u8eca\u548c\u9732\u71df\u3002 <\/strong>\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\uff0c\u8da8\u52e2\u7684\u8b8a\u5316\u5c0d\u6236\u5916\u88dd\u5099\u5e02\u5834\u7522\u751f\u4e86\u5f88\u5927\u7684\u5f71\u97ff\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/consumer-trends-impacting-the-outdoor-industry-878x1024.png\" alt=\"\" class=\"wp-image-22264\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/consumer-trends-impacting-the-outdoor-industry-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/consumer-trends-impacting-the-outdoor-industry-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/consumer-trends-impacting-the-outdoor-industry-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/consumer-trends-impacting-the-outdoor-industry-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/consumer-trends-impacting-the-outdoor-industry.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u5c0d\u6236\u5916\u884c\u696d\u5f71\u97ff\u6df1\u9060\u7684\u4e3b\u8981\u6d88\u8cbb\u8da8\u52e2\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5305\u5bb9\u6027<\/h3>\n\n\n\n<p>\u9019\u7a2e\u6d88\u8cbb\u8da8\u52e2\u5f37\u8abf\u4e86\u5275\u9020\u591a\u5143\u5316\u548c\u5305\u5bb9\u6027\u6236\u5916\u71df\u92b7\u74b0\u5883\u7684\u91cd\u8981\u6027\u3002\u5b83\u5f37\u8abf\u9700\u8981\u8fce\u5408\u5ee3\u6cdb\u7684\u500b\u4eba\uff0c\u7121\u8ad6\u4ed6\u5011\u7684\u80cc\u666f\u3001\u80fd\u529b\u6216\u8208\u8da3\u5982\u4f55\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u53ef\u6301\u7e8c\u767c\u5c55<\/h3>\n\n\n\n<p>\u53ef\u6301\u7e8c\u767c\u5c55\u662f\u4e00\u500b\u91cd\u8981\u7684\u6d88\u8cbb\u8da8\u52e2\uff0c\u5f37\u8abf\u6236\u5916\u71df\u92b7\u4e2d\u74b0\u4fdd\u5be6\u8e10\u7684\u91cd\u8981\u6027\u3002\u6d88\u8cbb\u8005\u8d8a\u4f86\u8d8a\u591a\u5730\u5c0b\u6c42\u5c0d\u74b0\u5883\u5f71\u97ff\u6700\u5c0f\u7684\u7522\u54c1\u548c\u9ad4\u9a57\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u500b\u6027\u5316<\/h3>\n\n\n<div class=\"gb-container gb-container-0d1ad9b9\"><div class=\"gb-inside-container\">\n\n<div class=\"gb-headline gb-headline-1b53429c gb-headline-text\">\u5c0b\u627e\u66f4\u597d\u7684\u71df\u92b7\u548c\u7db2\u7ad9\u500b\u6027\u5316\uff1f<\/div>\n\n\n\n<div class=\"gb-headline gb-headline-28ab0524 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class=\"wp-block-heading\">\u5ba2\u6236\u7d30\u5206\u6a21\u578b\u7684\u985e\u578b<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"878\" height=\"1024\" src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/types-of-customer-segmentation-models-878x1024.png\" alt=\"\" class=\"wp-image-22263\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/types-of-customer-segmentation-models-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/types-of-customer-segmentation-models-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/types-of-customer-segmentation-models-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/types-of-customer-segmentation-models-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/types-of-customer-segmentation-models.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n<div 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class=\"wp-block-heading\">\u4eba\u53e3\u7d71\u8a08\u7d30\u5206<\/h3>\n\n\n\n<p>\u8a72\u6a21\u578b\u6839\u64da\u5e74\u9f61\u3001\u6027\u5225\u3001\u6536\u5165\u3001\u6559\u80b2\u3001\u8077\u696d\u548c\u5a5a\u59fb\u72c0\u6cc1\u7b49\u4eba\u53e3\u7279\u5fb5\u5c0d\u5ba2\u6236\u9032\u884c\u5283\u5206\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u884c\u70ba\u7d30\u5206<\/h3>\n\n\n\n<p>\u8a72\u6a21\u578b\u6839\u64da\u5ba2\u6236\u7684\u884c\u70ba\u9032\u884c\u7d30\u5206\uff0c\u5305\u62ec\u4ed6\u5011\u7684\u8cfc\u8cb7\u6b77\u53f2\u3001\u4f7f\u7528\u6a21\u5f0f\u3001\u54c1\u724c\u4e92\u52d5\u4ee5\u53ca\u71df\u92b7\u6d3b\u52d5\u7684\u53c3\u8207\u5ea6\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5fc3\u7406\u7d30\u5206<\/h3>\n\n\n\n<p>\u5fc3\u7406\u7d30\u5206\u5074\u91cd\u65bc\u5ba2\u6236\u7684\u614b\u5ea6\u3001\u50f9\u503c\u89c0\u3001\u8208\u8da3\u548c\u751f\u6d3b\u65b9\u5f0f\u9078\u64c7\u3002\u5b83\u7684\u76ee\u7684\u662f\u4e86\u89e3\u4ed6\u5011\u7684\u52d5\u6a5f\u3001\u504f\u597d\u548c\u5fc3\u7406\u7279\u5fb5\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5730\u7406\u7d30\u5206&nbsp;<\/h3>\n\n\n\n<p>\u8a72\u6a21\u578b\u6839\u64da\u5ba2\u6236\u7684\u5730\u7406\u4f4d\u7f6e\uff08\u4f8b\u5982\u570b\u5bb6\u3001\u5730\u5340\u3001\u57ce\u5e02\u6216\u6c23\u5019\uff09\u4f86\u5283\u5206\u5ba2\u6236\u3002\u5b83\u8003\u616e\u4e86\u5929\u6c23\u689d\u4ef6\u548c\u7576\u5730\u6236\u5916\u6a5f\u6703\u7b49\u56e0\u7d20\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6280\u8853\u7d30\u5206<\/h3>\n\n\n\n<p>\u6280\u8853\u7d30\u5206\u8003\u616e\u5ba2\u6236\u7684\u6280\u8853\u4f7f\u7528\u3001\u504f\u597d\u548c\u6578\u5b57\u884c\u70ba\u3002\u5b83\u6d89\u53ca\u5206\u6790\u8a2d\u5099\u504f\u597d\u3001\u4f7f\u7528\u7684\u5728\u7dda\u5e73\u53f0\u548c\u6578\u5b57\u53c3\u8207\u5ea6\u7b49\u56e0\u7d20\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f01\u696d\u7d50\u69cb\u7d30\u5206<\/h3>\n\n\n\n<p>\u516c\u53f8\u7d71\u8a08\u7d30\u5206\u4e3b\u8981\u7528\u65bc B2B \u74b0\u5883\uff0c\u4e26\u6839\u64da\u7d44\u7e54\u5c6c\u6027\u5c0d\u5ba2\u6236\u9032\u884c\u7d30\u5206\u3002\u9019\u5305\u62ec\u516c\u53f8\u898f\u6a21\u3001\u884c\u696d\u3001\u5730\u9ede\u548c\u6536\u5165\u7b49\u56e0\u7d20\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u57fa\u65bc\u9700\u6c42\u7684\u7d30\u5206&nbsp;<\/h3>\n\n\n\n<p>\u57fa\u65bc\u9700\u6c42\u7684\u7d30\u5206\u5074\u91cd\u65bc\u8b58\u5225\u548c\u89e3\u6c7a\u7279\u5b9a\u7684\u5ba2\u6236\u9700\u6c42\u6216\u554f\u984c\u9818\u57df\u3002\u5b83\u6d89\u53ca\u4e86\u89e3\u5ba2\u6236\u7684\u75db\u9ede\u3001\u9858\u671b\u548c\u52d5\u6a5f\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u57fa\u65bc\u50f9\u503c\u7684\u7d30\u5206<\/h3>\n\n\n\n<p>\u57fa\u65bc\u50f9\u503c\u7684\u7d30\u5206\u6839\u64da\u5171\u540c\u7684\u50f9\u503c\u89c0\u3001\u4fe1\u4ef0\u548c\u751f\u6d3b\u65b9\u5f0f\u9078\u64c7\u5c0d\u5ba2\u6236\u9032\u884c\u5206\u985e\u3002\u5b83\u65e8\u5728\u7784\u6e96\u7b26\u5408\u54c1\u724c\u6838\u5fc3\u50f9\u503c\u89c0\u7684\u5ba2\u6236\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e6b\u52a9\u60a8\u70ba\u6236\u5916\u88dd\u5099\u5e97\u9078\u64c7\u6b63\u78ba\u7d30\u5206\u6a21\u578b\u7684\u554f\u984c<\/h2>\n\n\n\n<p>\u8981\u70ba\u60a8\u9078\u64c7\u6b63\u78ba\u7684\u7d30\u5206\u6a21\u578b\uff0c\u8acb\u78ba\u4fdd\u60a8\u5df2\u63d0\u51fa\u4ee5\u4e0b\u554f\u984c\u4f86\u6307\u5c0e\u60a8\u505a\u51fa\u6c7a\u7b56\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u60a8\u7684\u4e3b\u8981\u76ee\u6a19\u662f\u4ec0\u9ebc\uff1f<\/h3>\n\n\n\n<p>\u60a8\u88fd\u4f5c\u7684\u6bcf\u500b\u5ee3\u544a\u7cfb\u5217\u90fd\u9700\u8981\u60a8\u8003\u616e\u4e00\u500b\u76ee\u6a19\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u5b9a\u4f4d\u6703\u8207\u60a8\u7684\u5ee3\u544a\u4e92\u52d5\u7684\u5ba2\u6236\u3002\u76ee\u6a19\u53ef\u4ee5\u662f\u589e\u52a0\u92b7\u91cf\u3001\u7372\u5f97\u66f4\u591a\u53c3\u8207\u5ea6\u3001\u63d0\u9ad8\u9000\u8ca8\u8cfc\u8cb7\u7387\uff0c\u6216\u8005\u53ea\u662f\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<p>\u5236\u5b9a\u5177\u9ad4\u76ee\u6a19\u53ef\u4ee5\u5e6b\u52a9\u60a8\u6b63\u78ba\u7d30\u5206\u6d88\u8cbb\u8005\uff0c\u4e26\u5f9e\u60a8\u7684\u696d\u52d9\u6d3b\u52d5\u4e2d\u7372\u5f97\u66f4\u7a4d\u6975\u7684\u7d50\u679c\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u54ea\u4e00\u985e\u5ba2\u6236\u80fd\u5920\u6700\u6709\u6548\u5730\u5be6\u73fe\u9019\u4e00\u76ee\u6a19\uff1f<\/h3>\n\n\n\n<p>\u60a8\u7684\u76ee\u6a19\u53d7\u773e\u8207\u60a8\u5c07\u4f86\u60f3\u8981\u5be6\u65bd\u7684\u71df\u92b7\u6d3b\u52d5\u4e00\u6a23\u91cd\u8981\uff0c\u56e0\u6b64\u8acb\u78ba\u4fdd\u9078\u64c7\u8981\u5411\u5176\u5c55\u793a\u5ee3\u544a\u7684\u6b63\u78ba\u53d7\u773e\u3002 <\/p>\n\n\n\n<p>\u5982\u679c\u60a8\u7684\u76ee\u6a19\u662f\u8b93\u4eba\u5011\u4e86\u89e3\u60a8\u7684\u65b0\u54c1\u724c\uff0c\u90a3\u9ebc\u60a8\u5fc5\u9808\u554f\u81ea\u5df1\u61c9\u8a72\u5411\u8ab0\u50b3\u9054\u4fe1\u606f\u3002\u5982\u679c\u60a8\u60f3\u92b7\u552e\u9732\u71df\u88dd\u5099\uff0c\u90a3\u9ebc\u60a8\u53ef\u4ee5\u5f9e\u201c\u9732\u71df\u8005\u201d\u958b\u59cb\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9019\u500b\u5ee3\u6cdb\u7684\u7d30\u5206\u5e02\u5834\u7531\u54ea\u4e9b\u4eba\u7d44\u6210\uff1f<\/h3>\n\n\n\n<p>\u6b63\u5982\u6211\u5011\u6240\u63d0\u5230\u7684\uff0c\u6bcf\u500b\u5ba2\u6236\u90fd\u6709\u81ea\u5df1\u7368\u7279\u7684\u7279\u5fb5\uff0c\u4e26\u4e14\u53ef\u80fd\u4e26\u4e0d\u7e3d\u662f\u76f8\u4f3c\u7684\u3002\u56e0\u6b64\uff0c\u8acb\u6839\u64da\u5e74\u9f61\u3001\u6536\u5165\u3001\u500b\u6027\u3001\u5730\u7406\u4f4d\u7f6e\u548c\u8208\u8da3\u5c07\u60a8\u9078\u64c7\u7684\u670d\u88dd\u7d44\u7d30\u5206\u70ba\u5b50\u7d44\u3002<\/p>\n\n\n\n<p>\u9019\u8aaa\u660e\u9732\u71df\u8005\u7684\u7d30\u5206\u53ef\u80fd\u66f4\u591a\u3002\u56de\u9867\u4e00\u4e0b\u63d0\u5230\u7684\u4e0d\u540c\u985e\u578b\u7684\u7d30\u5206\u3002<\/p>\n\n\n\n<h3 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https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/01\/image-2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"gb-headline gb-headline-ef94572a gb-headline-text\">\u8207\u512a\u5316\u60a8\u7684\u6578\u5b57\u6536\u5165\u771f\u6b63\u91cd\u8981\u7684\u4e8b\u60c5\u4fdd\u6301\u806f\u7e6b\u3002<\/p>\n\n\n\n<form style=\"width:100%; display:block; text-align:center; margin:0px auto 20px auto\" action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\" name=\"blue_woman\" method=\"POST\" target=\"_blank\" data-trp-original-action=\"https:\/\/pages.vtcdn.net\/lists\/213\/2626\/0MOEaLRBEknB\/subscribe\">\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"email\" value=\"\" placeholder=\"\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\"><\/div>\n<div style=\"width:100%; margin:10px 0\"><input style=\"width:100%\" type=\"text\" name=\"firstname\" value=\"\" 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src=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/sample-customer-segmentation-878x1024.png\" alt=\"\" class=\"wp-image-22265\" srcset=\"https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/sample-customer-segmentation-878x1024.png 878w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/sample-customer-segmentation-257x300.png 257w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/sample-customer-segmentation-768x896.png 768w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/sample-customer-segmentation-10x12.png 10w, https:\/\/vibetrace.com\/wp-content\/uploads\/2023\/06\/sample-customer-segmentation.png 1200w\" sizes=\"auto, (max-width: 878px) 100vw, 878px\" \/><\/figure>\n\n\n\n<ul 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